SMS Strategies

Texts We Love: New Year’s Edition

new years calendar
Dec 13, 2021
Written by
Caroline Cushner
Caroline is a Content Marketing Strategist on the Content Marketing team. She spends her logged off hours trying new recipes, hiking, and watching classic films.

From surprise gifts to resolution support—get inspired by these festive New Year’s promotions to ring in 2022 with SMS.

After the holiday shopping rush has dwindled down, shoppers will be looking to refresh their wardrobe, stock up on essentials, and begin healthy routines. You can tap into this attitude to clear out your end-of-year inventory while helping your subscribers start the new year fresh.

If you’re using website sign-up forms to grow your text message marketing subscriber list over the holidays, you’ll likely greet the new year with a larger SMS audience. The new year is a great opportunity to nurture and retain these new subscribers through engaging SMS experiences.

Get inspired by some of our customers’ most innovative New Year’s marketing campaigns to help you start the year off on a strong note.

Vanity Planet: Capturing missed opportunities from Black Friday

Vanity Planet text examples

Beauty care retailer Vanity Planet promoted their Winter Sale to SMS subscribers who didn’t take advantage of their Black Friday discounts. They sent the offer to all subscribers except those who purchased in the last three days to avoid fatiguing this engaged segment.  

Knowing that many consumers were thinking about their resolutions or goals, the new year-centric theme aimed to encourage customers to kickstart their new routine. The seasonal promo code reflected what a “win” this post-holiday sale was. This campaign helped the beauty brand clear out their remaining holiday inventory while encouraging product discovery.

MUJI: Ringing in un-discounted revenue with targeted promotions

MUJI text example

On New Year’s Eve, household and apparel retailer MUJI helped their SMS subscribers get started on their resolutions with a timely workspace promotion. While subscribers were planning their new work routines after the holidays, MUJI tapped into this trend to drive online revenue without having to offer additional discounts.

Since MUJI also carries other products, like apparel, they ensured they reached the most relevant subscribers with a sophisticated segmentation strategy. They sent the text only to subscribers that had previously engaged with their household/stationery items or showed interest from a past two-way, conversational text message. This created a more tailored experience for the relevant audience, and helped MUJI increase brand loyalty while driving online revenue.

Alpha Paw: Scaling SMS & email subscriber lists with stand-out flash sales

Alpha Paw text example

Alpha Paw, an online retailer for pet products, grew their SMS subscriber list with an adorable New Year’s themed sign-up flow. After a visitor opted in for both email and texts, they were automatically welcomed with a link to shop. After a few days, the brand shared their products’ glowing reviews as an extra push for new subscribers who hadn’t yet engaged with the offer.

Unlike other brands who launched their best deals during Black Friday, Alpha Paw stood out by promoting a major sale weeks later. The brand recognized the rarity of their 80% off sitewide offer, taking advantage of a typically quieter shopping period to grow their SMS subscriber list and nurture the new audience.

TeamKeto: Inspiring their SMS community with timely challenges

TeamKeto text example

TeamKeto inspired their SMS subscribers to jump into a new healthy routine with their New Year’s Keto Challenge. Knowing that it’s easier to start new habits with a community behind you, the wellness brand united participants with a common goal. Since their SMS subscribers are highly engaged with the brand, they were the perfect audience to take on the challenge.

While it was free to participate in the challenge, the perks they teased (“new meal plans & recipes”) supported product discovery and adoption. Lastly, TeamKeto made it easy for subscribers to join the limited-time challenge with a direct link to the registration page.

MATE The Label: Celebrating subscribers with exclusive deals

MATE the label text example

MATE The Label, a sustainable clothing brand, shared an exclusive New Year’s discount with their SMS channel to nurture both new subscribers from the holidays and longtime brand loyalists. They sent the seasonal discount on New Year’s Day when subscribers were in the mood to celebrate.

MATE made each of their SMS subscribers feel special by positioning the offer as a “thank you” for their VIPs. The greeting from the brand’s founder also created a more personal connection between MATE and their subscribers. As customers were just getting out of the gift-giving season, this dollar-off discount was the perfect incentive to start treating themselves, and to stock up for the new year with a larger order. 

While the holiday shopping season is a great opportunity to grow your SMS channel, New Year’s is the perfect time to nurture these new subscribers—and longtime loyalists—with unique and personalized experiences. These text messaging strategies not only help clear out your holiday inventory, but they also build a strong SMS channel to drive engagement all year.

Browse hundreds of text messaging campaigns sent by our customers in our SMS gallery, Texts We Love, and bookmark some SMS inspiration for New Year’s and beyond.

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