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compliance
Compliance you can count on
Attentive is built with rigorous compliance at its core—so you can grow your marketing program with confidence, protect customer trust, and stay ahead of risk
The support, experience, and tools
to protect your brand
Compliance is complicated, so we make it simple. Attentive evolves with the regulatory landscape so you can focus on building great customer experiences, not managing legal risk.
Zero
legal judgements
1M+
fuzzy opt-outs processed
55K+
known litigators removed
sms compliance Guide
Learn best practices for staying compliant
No shortcuts—always up to standards
When it comes to opt-ins, there's no room for guesswork. We built our tools with TCPA and CTIA guidelines in mind and with compliance best practices woven throughout the user flow, so your program runs smoothly and responsibly from day one.
Reduce compliance burdens
every step of the way
Tools to help you meet legal requirements
Built-in compliance checks designed to help you grow your list with peace of mind.
Standard flows use double opt-in to re-affirm consent and validate phone number.
Patented two-tap sign up process for mobile; Reply Y for desktop.
Uphold best practices
Our team of full-time lawyers is dedicated to updating the Attentive platform in response to the changing regulatory and legal landscape.
Our Carrier Relations Team works with mobile carriers to inform our guidelines and thoroughly understand best practices around sending text messages.
Handle potential claims
Enhanced Audit Assistant helps you respond to TCPA complaints quickly and effectively with records of opt-in, opt-out message activity, and more.
Protect your SMS program and avoid litigation
Litigator Defender for TCPA automatically suppresses phone numbers known to be associated with SMS demands and/or lawsuits from subscriber lists.
Negative Sentiment Reminders guide subscribers indicating opt-out intent.