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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Fashion brand ba&sh weaves Attentive Concierge™ into their triggered welcome flow to say "bonjour" to new subscribers and personally deliver their opt-in offer. This approach makes sure customers are getting a truly inviting and personalized experience from their very first SMS interaction with the brand.
ba&sh
Why We Love It:
Eco-friendly luggage brand Paravel texted subscribers helpful shipping deadline reminders to drive last-minute orders just before the holidays. In their friendly brand voice, Paravel offered free shipping and a discount code to stand out from other brands during the busy sales period.
Paravel
Why We Love It:
Happiest Baby wanted to bring the gift of peaceful sleep to parents everywhere with their Boxing Day campaign. Their clever message invited customers to "check out before the clock strikes 12" to get 40% off the brand’s popular smart bassinet. They also included an exclusive BOGO deal on accessories, like fitted sheets and swaddles, to help parents shop for essential baby items while saving big.
Happiest Baby
Why We Love It:
Drink Poppi tapped into St. Patrick’s Day as an opportunity to remind SMS subscribers of their ongoing Amazon deal. Staying true to their brand voice, the seasonal image, punny messaging, and festive emojis added some “pop” to the text message. The campaign’s green product tie-in and existing offer reminder was a great low-lift strategy to re-promote an enticing deal.
Drink Poppi
Why We Love It:
Alpha Paw simultaneously grew their SMS and email subscriber lists with an adorable New Year’s themed sign-up unit. Unlike other brands who launched their best deals during Black Friday, Alpha Paw stoody out by taking advantage of a typically quieter shopping period to grow and nurture their new audience.
Alpha Paw
Why We Love It:
zestt understands that Mother’s Day can be a sensitive time for some people. To honor their subscribers' unique experiences, zestt offered the opportunity to opt out of Mother’s Day-related text messages by simply replying with the keyword “PAUSE.” The brand also made sure to let anyone opting out know that they would still receive other relevant updates and transactional messages as usual.
zestt
Why We Love It:
May in the UK brings not just one, but two, highly anticipated bank holidays. The Range leaned into the excitement around these extended weekends to promote their barbecues, accessories, and utensils—and inspire their customers to make a purchase and kick off the summer festivities early.
The Range
Why We Love It:
Stationery and gift shop Paper Source captured back-to-school shopping demand with their 20% off deal for purchases that include an organizational planner or calendar. Not only did their text campaign drive these products’ sales, but it also encouraged mobile shoppers to check out other categories, like notebooks and craft supplies.
Paper Source
Why We Love It:
To help amplify their educational initiatives, Olive & June sends SMS subscribers an automated post-purchase message asking if they’ve watched their mani and pedi tutorials. They use their positive and uplifting voice in the text message and end it with a direct link to their tutorials.
Olive & June
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