Start the summer—and your Memorial Day sales—off strong with engaging SMS experiences that stand out from the crowd.
The unofficial kickoff to summer is just a few weeks away. Memorial Day—which falls on May 30 this year—is the perfect opportunity to engage your SMS community, promote new seasonal products, and clear out existing inventory to make room for new summer items.
Consumers will be taking advantage of this long weekend to go to the beach, barbecue with their loved ones, and—of course—shop! Last year, almost two-thirds of consumers celebrated the holiday by purchasing party gear, new wardrobe pieces, and other summer essentials.
Take advantage of one of the largest shopping seasons of the year by differentiating your brand with engaging and targeted text messages. Explore how five brands used SMS marketing to drive seasonal revenue throughout Memorial Day weekend.
Brooks Brothers: Sparking engagement with limited-time flash sales
Luxury apparel brand Brooks Brothers encouraged SMS subscribers to stock up on summer wardrobe essentials with their “3 for $169” shirt offer. The image within the text specified this was their “biggest shirt sale of the year,” so subscribers wouldn’t miss out on the rare offer. The message copy was short and sweet, directing subscribers to shop the discounted products on their website.
Brooks Brothers sent a series of text reminders leading up to Memorial Day, retargeting them to the subscriber segment that didn’t engage with the initial announcement. Since Memorial Day sales usually last just a few days, this flash sale and limited-time strategy tapped into the holiday’s shopping trends.
Utz Snacks: Helping customers host tasty Memorial Day parties
Utz Snacks inspired subscribers to host their weekend barbecues with a seasonal product collection and convenient discount. Knowing that cookouts are a go-to Memorial Day activity, Utz anticipated their customer’s needs by reminding them to stock up on party snacks.
The included GIF brought the display of best sellers to life, catching the eye of their SMS community of snackers. The direct link made it easy for subscribers to shop the collection, ensuring the products would arrive in time for their parties. This curated page of existing products was a clever, low-lift strategy to take advantage of seasonal trends and clear inventory.
Zestt: Inspiring subscribers’ purchases with styling tips
Zestt—an organic cotton goods retailer—anticipated their subscribers’ Memorial Day needs with styling tips and inspiration. As many consumers are breaking out their white clothing, zestt recommended their best-selling 3-in-1 scarf for a pop of color. The GIF showcased the variety of looks and styles the scarf could create.
Leaning into their friendly brand voice, zestt shared ideas on how to style the scarf. The descriptive promotion inspired subscribers to picture how they would wear the item, and helped drive additional traffic to the product page. Since many consumers wait until Memorial Day weekend to make their summer purchases, the timing was perfect for these on-trend and specific seasonal recommendations.
Kodiak Cakes: Building anticipation with seasonal giveaways
Kodiak Cakes—known for their protein-packed pancake and waffle mixes—collaborated with other health and fitness brands for a Memorial Day Weekend giveaway via SMS. This low-lift giveaway featuring “exciting products” helped clear out inventory before the summer season. The limited-time messaging (“Don’t miss your chance…”) and the prize’s total retail value sparked action from subscribers over the long weekend.
They teased the collection in an image that included other familiar brands in the collaboration. Kodiak Cakes also included a direct link to enter the giveaway through a participating brand’s website. From there, subscribers could learn more about the collaborating brands and their aligned values.
Chamberlain Coffee: Driving last-minute revenue with timely reminders
On Memorial Day, Chamberlain Coffee—founded by social media influencer Emma Chamberlain—drove last-minute revenue with a sale reminder. The image of Emma with the brand’s best-selling cold brew and sunny background inspired her subscribers—likely some of her biggest fans—to embrace the summer vibes and shop.
The limited-time messaging (“ends TODAY”) and bonus free straw incentive stood out from the many weekend flash sales. Subscribers could simply click the direct link to shop the seasonal sale and celebrate the red, white, and brew.
Beyond helping to drive revenue over the long weekend, Memorial Day campaigns set the foundation for all summer promotions and can help you learn more about what resonates with your audience. Now is the time to experiment with new ways to engage your SMS subscribers, and test what seasonal strategies work best for your brand.
Tips for other upcoming spring holidays:
- Geek Pride Day (May 25): Geek out with your SMS subscribers! Use conversational messaging to find what they’re passionate about, and recommend gadgets they may enjoy.
- National Creativity Day (May 30): Tap into your subscribers’ creativity and share user-generated content highlighting your most popular items.
- National Cheese Day (June 4): Embrace this cheesy holiday by offering subscribers 20% off salty snacks.
- National Best Friends Day (June 8): Send SMS subscribers a BOGO offer to pick something special to treat their bestie—and themselves.
- Juneteenth (June 19): Share a list of organizations your brand supports to encourage subscribers to engage in anti-racism work through volunteering and donations.
- Father’s Day (June 19): Help subscribers celebrate the father figures in their lives by sharing a gift guide with recommendations for every type of dad.