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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Vanity Planet promoted their Winter Sale to SMS subscribers who didn’t take advantage of their Black Friday discounts. The seasonal promo code reflected what a “win” this post-holiday sale was, helping the beauty brand clear out their remaining holiday inventory while encouraging product discovery.
Vanity Planet
Why We Love It:
Thrive Market uses Attentive’s Spin-to-Win sign-up unit to convert mobile browsers into SMS subscribers. The colorful background image displays some of the popular health brands they carry, inspiring what subscribers can use their reward on. Their wheel has a large range of potential deals, giving a glimpse into the interactive experiences and money-saving opportunities of the SMS channel.
Thrive Market
Why We Love It:
SEIKO celebrated the next graduating class with a fun limited-time promotion: a free branded sticker pack with the purchase of any watch. Subscribers only had a week to take advantage of the offer, and they could only get the bonus item while supplies lasted, creating a sense of urgency for them to click through and shop immediately—before maybe missing out. The brand also made sure to include the names of the watches featured in the GIF, in case people were interested in those particular models.
SEIKO
Why We Love It:
To celebrate Valentine's Day, Revel Nail promoted their selection of love-inspired products, including a dip power set, coordinating shades, and press-ons. They gave their subscribers plenty of time to shop, messaging them weeks before the official holiday to maximize engagement and revenue. They also included two different offers in their message to encourage more purchases.
Revel Nail
Why We Love It:
Pura Vida sent their Bracelet Club members a timely text message reminder to pick their products. The urgent CTA (“Reserve NOW”) drove immediate action from the club members. Not only was this a helpful reminder to customize their subscription experience, but it also delighted subscribers who forgot about this perk of the monthly jewelry club.
Pura Vida Bracelets
Why We Love It:
Arts and crafts retailer Michaels texted subscribers about their range of back-to-school products and seasonal deals. The craft store wanted to prioritize customers’ unique learning needs and help them prepare for the return to school, so they created an opportunity for subscribers to easily find the best supplies for their learning situation.
Michaels
Why We Love It:
MATE the Label sent a Thanksgiving promotion in early November, giving subscribers plenty of time to receive their comfy sets before the holiday. The cheeky message paints a relatable Thanksgiving moment, setting the scene for subscribers to shop the online store and drive undiscounted revenue.
MATE the Label
Why We Love It:
Greats nurtured their SMS subscriber segment that hadn’t yet made a purchase with this peek at their shoes’ glowing reviews. The brand highlighted their loyal customers’ positive insights, knowing the outside opinions may better resonate with this less-engaged segment. And with the convenient link to shop, these subscribers could finally take that next step...in a brand new pair of shoes!
Greats
Why We Love It:
Emma Sleep announced their Boxing Day sale two days early, on Christmas Eve, to maximize engagement and revenue from the promotion. Their playful message encouraged customers to "get ahead of Santa" and take advantage of the major discount, plus free shipping.
Emma Sleep
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