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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
To make the most of increased website traffic around Memorial Day, DW Home launched a custom sign-up unit to tease their upcoming offers and capture new subscribers. They incentivized opt-ins by promising to alert their SMS audience first when their deals drop. And they also created a special welcome journey for these new subscribers, to confirm their early access was secured.
DW Home
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Why We Love It:
Crocs uses this 2-in-1 sign-up unit to build an exclusive SMS channel for their collaboration drops and sneak peeks, while driving email sign-ups, too. Since the brand is known for their range of collabs with notable brands and artists—from Justin Bieber to Hidden Valley Ranch—this first-to-know opportunity was a major incentive to convert subscribers who want to feel connected to this creative space and shop before others have the chance.
Crocs
Why We Love It:
For Giving Tuesday, luggage and accessories brand CALPAK brought awareness to their charitable efforts with their “Get Gifting, Get Giving” campaign. They included an image that gave subscribers a glimpse into the brand’s new cosmetics case while promoting the charitable cause in the text message copy. The seasonal campaign was a great way to share the brand’s values while driving Cyber Week revenue.
CALPAK
Why We Love It:
Banana Republic wanted to help their card members to kick off the new year off with some fresh styles without having to pay full price. They sent an SMS campaign offering 20% to engaged and high-intent customers. This campaign not only drove sales after the holiday season, but also helped increase customer retention.
Banana Republic
Why We Love It:
Sweaty Betty knows that black leggings are one of their customers’ closet staples. It’s a style that their shoppers tend to purchase multiple times. The activewear brand tapped into this universal appeal by promoting a new workout essentials product drop—including plenty of black leggings.
Sweaty Betty
Why We Love It:
Spiceology added a dash of holiday spirit to their Cyber Monday final reminder, boosting sales at a time when SMS subscribers are on the lookout for gifts. The curated product collections based on personal preferences—from “The Outdoorsman” to “The Beer Lover”—helped shoppers sleigh the gift-giving game while promoting cross-selling initiatives.
Spiceology
Why We Love It:
Online macarons store Pastreez simultaneously collects email addresses and phone numbers using Attentive’s 2-in-1 sign-up units. New subscribers receive seven free macarons in return for opting in to Pastreez’s email and texts.
Pastreez
Why We Love It:
Kodiak Cakes sent their customers a short and sweet message on Earth Day, inviting them to learn about what inspires the brand to be "bigger than breakfast." When someone clicked through, they landed on a page all about Kodiak Cakes' conservation efforts and how that ties to their origin story.
Kodiak Cakes
Why We Love It:
On the first day of Amazon Prime Day, Jelly Belly announced their own two-day sale: 15% off sitewide, plus free shipping on orders over a certain amount. The limited-time promotion mirrored the “lightning deals” that consumers expect from Amazon’s annual event, and incentivized shoppers to take advantage of the offer before it was too late.
Jelly Belly
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