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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Morris Home, a furniture and home decor retailer, used MMS to let customers know about their Labor Day sale, as well as to keep a lookout for a physical coupon that would soon arrive in their physical mailbox. While customers waited for their mail, they could still browse and find the items they could then buy at a discounted price. This multi-channel approach allows for more touchpoints with customers, and opportunities to upsell or cross-sell as they browse.
Morris Home
Why We Love It:
Arts and crafts retailer Michaels gave SMS subscribers a heads-up on an upcoming product launch. They built anticipation by specifying the exact time of launch (12:01 am CT) and including an image as an exclusive sneak peek. Letting their loyal SMS subscribers be the first to know created hype around the new product and drove traffic to their online store.
Michaels
Why We Love It:
La Tienda wasn’t tricking subscribers with this Halloween SMS message, but treating them to 25% off an order of Spanish treats. They clearly communicated the offer and when it would end. The offer didn’t require a promo code to snag the spooktacular savings, which made it easy for subscribers to shop without having to remember a code.
La Tienda
Why We Love It:
La Colombe Coffee Roasters took a fun approach to National Coffee Day by quizzing their mobile audience of coffee enthusiasts. After completing the quiz, the brand rewarded subscribers with a relevant discount code. The gamified experience tapped into the unique marketing moment to help educate subscribers on the brand and their products.
La Colombe Coffee Roasters
Why We Love It:
Kodiak Cakes used SMS not to promote a spooky season sale, but to share a fun Halloween-themed recipe. Not every marketing moment has to be about a promotion. By providing value to subscribers, they foster a stronger brand connection without asking for immediate purchases. Additionally, by monitoring engagement with this message, Kodiak Cakes can tailor follow-ups, suggesting related products or alerting subscribers to price drops on recipe ingredients.
Kodiak Cakes
Why We Love It:
Can’t wait for October for spooky season? Neither can many consumers. Forest Ink, a clothing and swimwear retailer, tapped into the growing trend of Summerween, the unofficial holiday that gets a head start on celebrating all things spooky. Forest Ink used it as a way to offer their subscribers a great discount of 40% off. To invoke FOMO, the sale would be ghosting subscribers at midnight.
Forest Ink
Why We Love It:
Earth Echo launched a customized Earth Week sign-up unit on their mobile website to simultaneously grow their SMS and email lists. The brand weaved their mission into this important step of the customer journey, highlighting how new subscribers would be supporting the brand’s “earth-friendly projects”—like sustainably sourced ingredients and non-profit partnerships.
Earth Echo
Why We Love It:
Dr. Scholl’s doesn’t joke around when it comes to comfortable footwear and they weren’t joking about their Gum Bottom sneakers going viral. They did not want SMS subscribers to miss out on their chance to snag a pair so sent them this SMS message to encourage an immediate purchase before they sold out.
Dr. Scholl's Shoes
Why We Love It:
Instant delivery may be a thing in movies about magic; our shopping magic is BOPIS (Buy Online, Pick-up In-Store). Claire’s tapped into this convenience, sending subscribers a last-minute SMS reminder that they could shop online and quickly collect their items in-store to complete their Halloween looks.
Claire's
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