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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
ShearComfort scaled their SMS and email lists leading up to the holidays with a unique $500 giveaway incentive in their sign-up experience. While the brand was already using the giveaway strategy, they added a seasonal twist with winter imagery to capture the shopper’s eye. The VIP messaging (“first to know”) teased the channel’s exclusive discounts, encouraging shoppers to come for the giveaway and stay for the deals.
ShearComfort
Why We Love It:
In the days leading up to Black Friday, stationery retailer Paper Source sent a text message inviting subscribers to “beat the crowds” with curbside pickup. They promoted this option with a 10% off discount and direct link to easily place a curbside order. Highlighting this hybrid shopping experience helped the brand stay top-of-mind ahead of Black Friday and drove early Cyber Week sales.
Paper Source
Why We Love It:
Orbit launched an educational keyword-driven scavenger hunt via SMS for Earth Day. Subscribers would reply with the correct “Conservation Keyword” to get the next clue and receive a seasonal promo code once completed. The environmental holiday aligned with Orbit’s water conservation initiatives, making it the perfect time to educate subscribers on those values.
Orbit
Why We Love It:
Dairy-free coffee creamer brand nutpods texted subscribers about their “Confections Collection” product launch to ensure their audience saw the new item was now available for purchase. They included an image of the new collection and gave subscribers the option to purchase on Amazon or nutpods.com.
nutpods
Why We Love It:
A few days after Boxing Day, NAMA kept the celebrations going with their leggings giveaway. They specified the contest’s details in the message, making subscribers feel in-the-know with exclusive messaging (“VIP OFFER”). Not only did the free leggings opportunity reward their engaged audience, but it also created a sense of urgency to shop before the twenty free pairs were claimed.
NAMA
Why We Love It:
Marleylilly wanted to ensure customers got all their eggs in one basket for the Easter holiday by texting subscribers about the upcoming shipping deadline for guaranteed on-time delivery. They were clear about the deadline and that this was the last chance to get their holiday items in time. It was a timely reminder and perfect for subscribers who’d been browsing the site but hadn’t yet finalized their order.
Marleylilly
Why We Love It:
Gift sets and bundles make for great holiday promotions as shoppers can divvy up the products and give them as gifts—or even keep a few items for themselves. Marin Skincare offered a discount on pre-built and custom bundles for Black Friday, but added a touch of urgency by telling subscribers to get theirs ordered before everyone else does.
Marin Skincare
Why We Love It:
Leading vision care retailer LensDirect uses Attentive’s 2-in-1 sign-up unit to drive conversions before shoppers leave the website. When a person’s behavior indicates that they’re about to exit the site, this creative pops up with a reminder to “Before you go, save” and a generous 25% off incentive. The exit-intent touchpoint re-engages shoppers while seamlessly growing the brand’s email and SMS subscriber lists.
LensDirect
Why We Love It:
Pop-culture inspired fashion brand Hot Topic built a triggered sign-up flow to welcome new subscribers. After a shopper opts in for texts, the brand automatically sends a discount and direct link to their website, encouraging new subscribers to quickly make their purchase. The message is infused with their casual brand voice, making subscribers feel like part of the “HT fam” and excited for the text channel’s perks.
Hot Topic
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