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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Cupshe UK encouraged subscribers to add some green to their lives to celebrate St. Patrick’s Day. Not only could subscribers shop for green-colored clothing or swimwear, they could also save some green by taking advantage of the buy two, get one free deal Cupshe UK was offering.
Cupshe UK
Why We Love It:
Crocs uses segmentation to send relevant campaigns to high-intent subscribers interested in their latest releases, like the Classic Hiker Clog redesign. The footwear brand created this engaged customer segment by adding a sign-up unit on their New Arrivals page, capturing customers further down the shopping funnel who are more likely to appreciate these timely updates and quickly shop the shoes “while they last.”
Crocs
Why We Love It:
Bulova stood out from other brands’ Mother’s Day offers by sending a limited-time promotion for free second-day shipping. Since fast shipping is the main reason customers shop online, this incentive encouraged shoppers to complete their purchase and feel confident that their gifts would arrive in time.
Bulova
Why We Love It:
Bobo’s edited their SMS sign-up unit to reflect their special 4th of July snack sale. Because the holiday was likely top-of-mind for shoppers, this on-theme sign-up unit stood out from other websites, and caught the eye of seasonal shoppers.
Bobo’s
Why We Love It:
Bobo’s texted subscribers to wish them a happy Pi Day and encouraged them to treat themselves to some pie-like treats by linking directly to their Apple Pie Bites product. These delicious bites would be the perfect way to savor the day and satisfy those pie cravings. It was a smart strategy to tap into FOMO for the pie-themed holiday and didn’t require any discounting.
Bobo's
Why We Love It:
Baked by Melissa texts subscribers helpful shipping deadline reminders to drive last-minute orders just before holidays. For Valentine's Day, the brand created a sense of urgency to purchase while also providing a discount. These helpful reminders drive more online orders and help customers rest assured that their treats will arrive in time to celebrate.
Baked by Melissa
Why We Love It:
The Art of Shaving recommended their sustainable shaving soap to SMS subscribers as an eco-friendly alternative to plastic packaging and pressurized shaving cream. The text message’s graphic showcased both the soap and the plastic waste customers could avoid. The timely product promotion made it easy for subscribers to feel good about their shopping choices and a truly “clean” shave.
The Art of Shaving
Why We Love It:
TeamKeto inspired their SMS subscribers to jump into a new healthy routine with their New Year’s Keto Challenge. Knowing that it’s easier to start new habits with a community behind you, the wellness brand united participants with a common goal. Since their SMS subscribers are highly engaged with the brand, they were the perfect audience to take on the challenge.
TeamKeto
Why We Love It:
Starbird stood out from other winter holiday sales by allowing subscribers to choose their own seasonal perk. With Attentive’s Two-Way Journeys™, subscribers could easily respond with their favorite product category and immediately receive a relevant promo code. The conversational strategy created a memorable experience for subscribers that inspired them to act.
Starbird
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