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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Sloomoo Institute—a pop-up museum dedicated to all things slime—used their text messaging channel to alert subscribers in the Los Angeles area about their new pop-up location at Westfield Century City. By using geo-targeting in their text send, they ensured that only subscribers who this was relevant to would receive the message.
Sloomoo Institute
Why We Love It:
Skull Shaver incorporates Attentive Concierge™ into their cart abandonment flow to address any purchase barriers for high-intent subscribers. In this 1:1 conversation, the helpful agent offered the subscriber a 10% discount, and asked if there was anything they needed help with. This irresistible offer invites subscribers to engage with the brand through the personalized, conversational resource.
Skull Shaver
Why We Love It:
Clothing retailer MATE the Label sent this SMS over the holiday season inviting subscribers to indulge in a little self-gifting with a whopping 50% off everything. The gentle nudge created urgency by reminding shoppers that the year's biggest sale was nearing its end, and sparked some delightful impulse buys.
MATE the Label
Why We Love It:
To celebrate Better Breakfast Month, Magic Spoon messaged their subscribers to encourage them to check out their line of nostalgic yet protein-packed cereals. Their products provide the best breakfast there is, and their subscribers deserve only the best. This message promotes the high value of their cereals without needing to offer a discount.
Magic Spoon
Why We Love It:
Liverpool Los Angeles offers 1:1 customer support by using Attentive Concierge™ in their browse abandonment strategy. In this two-way exchange, the brand confirmed they were still selling the item the subscriber was looking for, and shared a link to the collection. If a subscriber is having trouble finding a product on their own, this timely touchpoint is the perfect opportunity to share personalized recommendations and encourage conversions.
Liverpool Los Angeles
Why We Love It:
As the leaves turn and the air grows crisp, fall feasts and cozy gatherings become a highlight of the season. Rather than promoting a sale, La Tienda shared some product recommendations for the perfect charcuterie board. A fall feast wouldn’t be complete without these classic Spanish meats.
La Tienda
Why We Love It:
Online Spanish food retailer La Tienda celebrated their 25th anniversary with SMS subscribers. As a family-run business, La Tienda included a photo of the Harris family with a “25th Anniversary” stamp on the image. They ended the message with a CTA to shop their owners’ all-time favorites.
La Tienda
Why We Love It:
Accessories retailer Have Some Fun Today sent this SMS to capture the interest of shoppers looking for gifts for others and those looking to treat themselves. By crafting a message that resonated with both segments, their campaign captured a wider audience and boosted average order value as shoppers splurged on treats for themselves and loved ones.
Have Some Fun Today
Why We Love It:
Golf Town shared a “sneak peek” of their deals two days before Boxing Day, building anticipation for their subscribers. The French Canadian segment was excluded from this campaign, and instead received the same message in French. This segmentation strategy helped the brand localize content and deliver personalized experiences to their subscribers.
Golf Town
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