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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Paper Source sent their SMS subscribers a dual time-sensitive offer on Black Friday. The message created a sense of urgency (“Limited Time!”), and explained the two discount options. This hybrid strategy allowed subscribers to choose their preferred shopping experience, driving both online and in-store revenue.
Paper Source
Why We Love It:
Consumers were understandably worried about price changes on their favorite products, and Omaha Steaks Wine helped soothe those concerns with a pre-tariff deal on a fantastic selection of wines. Not only could subscribers stock up while prices were down, they could also snag a free gift when they shopped online.
Omaha Steaks Wine
Why We Love It:
On Black Friday, Nekter tapped into the familiar feeling of being stuck in a long line by inviting subscribers to shop on the brand’s mobile app while they wait. The brand offered a free drink, plus a $5 bonus card if they purchased a $25 digital gift card to inspire last-minute gifting ideas and encourage engaged subscribers to shop seamlessly on the app.
Nekter Juice Bar
Why We Love It:
Nekter Juice Bar tested a free product offer in their Welcome Journey to encourage new subscribers to download their mobile app and start earning rewards. The enticing gift and exclusive messaging (“Members Only”) built customer loyalty, and 30-40% of subscribers downloaded the app after subscribing to the brand’s SMS program.
Nekter Juice Bar
Why We Love It:
Toward the end of October, makeup and beauty brand Milani Cosmetics assured last-minute Halloween shoppers that there’s no need to fright with this helpful reminder. To make shopping even more convenient, they offered free shipping to their SMS subscribers with the relevant promo code (“SPOOKY”), driving last-minute holiday revenue.
Milani
Why We Love It:
Marleylilly helped subscribers satisfy their shopping cravings without having to bust out the calculator on Pi Day. They texted subscribers to check out the products that were priced at $14.99 or less on March 14. They turned Pi Day into Pi-Yay with the savings subscribers could indulge in.
Marleylilly
Why We Love It:
Marleylilly's holiday promotion cleverly blended self-gifting with Black Friday deals. By offering a free travel bag set with purchase, they subtly encouraged shoppers to treat themselves while choosing gifts for others. With the year's lowest prices quickly coming to an end, there was an added sense of urgency to snag those deals before they vanished.
Marleylilly
Why We Love It:
Maker Wine helped subscribers with their holiday shopping by creating a curated list of gift ideas that tied into the brand’s values—which might be shared by their customers. All of the ideas in the gift guide were from local female and minority-owned brands that Maker Wine supports. Gift guides can help build trust and loyalty, as they show they’re committed to providing helpful resources. The timing of this campaign on a lazy Sunday is great as subscribers may have a bit more time to scroll through the guide.
Maker Wine
Why We Love It:
Members of Maker Wine’s Can Club received an exclusive offer to get 30% off their limited supply of advent calendars. Plus, the discount would be automatically applied at checkout making it even easier to act on. They included some social proof with a 5-star rating and customer review of the calendar in this MMS to showcase positive feedback and help subscribers feel confident about their purchase. If Can Club members wanted to buy a few calendars as gifts, they simply had to respond to the text and Maker Wine would help them out with shipping to multiple addresses.
Maker Wine
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