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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Wine Spies checked that their potential SMS subscribers were over 21 by asking for interested shoppers’ birthdays before they could opt in. They collected zero-party data with the sign-up unit on their website, which they could use for birthday offers and reminders in the future. The messaging specified the values of the deal ($55 Pinot for $1) and teased their SMS channel’s exclusive offers.
Wine Spies
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Why We Love It:
Venus Et Fleur cleverly timed their SMS messages to catch subscribers during those big game commercial breaks—prime scrolling time. With a great offer of free express shipping, they made Valentine’s Day planning a touchdown-worthy play, letting customers tackle their flower orders right then and there so they didn’t fumble the holiday.
Venus Et Fleur
Why We Love It:
Threadless promoted their “Threadless Causes” initiative with a curated Earth Day collection. Both the brand and participating artists donated a portion of the proceeds to support communities directly impacted by climate change or nonprofits fighting for social and environmental justice. They infused their playful brand voice and included an adorable product image to entice subscribers to shop green.
Threadless
Why We Love It:
The day before Halloween, Splash Wines treated their mobile audience with an invitation to shop their punny “Hallo-WINE Spooktacular” sale. They grabbed customers’ attention with a vibrant GIF, building anticipation around the seasonal perk. The wine subscription service shared the sale details and direct link for subscribers to curate a case of their favorites.
Splash Wines
Why We Love It:
Rogers & Hollands reminded subscribers that graduation celebrations were coming up. If they wanted to celebrate the tassel without the hassle, then they should shop the graduation gift ideas curated by the Rogers & Hollands. They could find the perfect gift for their graduate and shop stress-free.
Rogers & Hollands
Why We Love It:
Revel Nail recognizes that certain holidays can be a sensitive time for some, so they offered subscribers the opportunity to opt out of content related to Mother’s Day by simply replying “PAUSE.” These subscribers were then excluded from all Mother’s Day content. While this strategy may seem counterintuitive, it actually shows your subscribers that you’re committed to delivering the experience they want to have with your brand.
Revel Nail
Why We Love It:
Revel Nail launched their “12 Days of Revel” campaign over SMS to encourage repeat website visits after Black Friday/Cyber Monday. The announcement gave subscribers a chance to opt-in for daily deals over text, automatically adding them into a separate segment. This strategy ensured the brand reached their most engaged subscribers—and avoided fatiguing those who may not have been as engaged.
Revel Nail
Why We Love It:
Rainbow drives text messaging and email opt-ins with Attentive’s 2-in-1 sign-up unit on its mobile website. Since the apparel brand sees 80% of digital revenue coming from a mobile device, these sign-up creatives are a great way to reach customers and engage them on their preferred platform.
Rainbow
Why We Love It:
QVC texted subscribers to let them know it was time to build their spring wardrobe or spring for an item they’ve had their eye on as it’s now on sale. Subscribers could find the latest trends, debut styles, and save on new items for their closet when they shopped over the Super Style Weekend.
QVC
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