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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
May is Mental Health Awareness Month. Healthy Bean sent this SMS message to encourage subscribers to take care of their mental health by improving their focus and energy with their superfood-infused coffee. It would also support their physical wellbeing by being gut-healthy and full of antioxidants. Healthy Bean can help their subscribers have both a healthy mind and body, and even better, save 25% on their first order.
Healthy Bean
Why We Love It:
Garage used a sophisticated segmentation strategy to deliver customized browse abandonment reminders to their French Canadian audience. The brand first segmented the Journey’s audience by language, creating both French and English message options. They then sent a message with a tie-in to their summer sale to their segment of subscribers who had viewed the sales page, driving action from these high-intent subscribers and maximizing seasonal revenue.
Garage
Why We Love It:
Function of Beauty created a Cyber Week welcome message to greet new SMS subscribers in Canada with details about their “best deal of the season.” After new subscribers opted in, they received the legal text message followed by this helpful reminder of their incentive for subscribing to the brand’s emails and text messages.
Function of Beauty
Why We Love It:
It’s creepy and kooky and most likely the shampoo used by a Halloween icon before she braids her hair, but most importantly, the black shampoo from Function of Beauty is a seasonal product. The limited-time nature of this offering compels consumers to shop immediately so they don’t miss out—and using SMS is the best way to serve that immediate need.
Function of Beauty
Why We Love It:
DW Home took advantage of increased web traffic leading up to Valentine’s Day by launching a custom sign-up unit. The colorful design featured Valentine’s Day colors set against an image of candles and roses, which was a fun, effective way to capture shoppers’ attention and convert them into email and SMS subscribers.
DW Home
Why We Love It:
Fashion brand Cynthia Rowley used SMS to promote their best-selling dress. The message includes a vibrant image of the dress and a direct link to the product, standing out to subscribers and encouraging them to shop.
Cynthia Rowley
Why We Love It:
Boot Barn drove same-day holiday revenue by sharing their last-minute gifting options via SMS. On the morning of Father’s Day, the retailer used the timely moment to highlight their unique “Same-Day Gift Delivery” service for local shoppers. The brand also featured their e-gift cards for subscribers who weren’t eligible for local delivery, or who wanted to let the giftee choose their own item.
Boot Barn
Why We Love It:
Bombas used their Black Friday text message to let shoppers know everything was 25% off. They also reminded shoppers of their brand mission: every purchase made would provide essential clothing to someone in need.
Bombas
Why We Love It:
The San Diego FC grabs attention with a casual, conversational opener that feels timely and personal, especially for a younger, mobile-first fan base. Framing the match as a historic moment elevates the importance of the event, while calling out Round One, Game 1 makes the message feel like a can’t-miss milestone for the club and the city. The explicit sellout warning creates urgency and social proof, encouraging fans to act quickly. By ending with a clear CTA and direct ticket link, San Diego FC makes it easy for supporters to secure seats and show up for a defining moment in the team’s story.
San Diego FC
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