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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Mattress brand Each Night led with price to grab the attention of subscribers who are on the hunt for a deal. They also used copy that created a sense of urgency by saying the Labor Day sale was a limited-time event and that the sale wouldn’t last long. It was a simple, but effective message that encouraged subscribers to shop right away.
Each Night
Why We Love It:
Brumate offered their SMS subscribers a discount on stainless steel straws as a plastic-free alternative. They sent the promotion to their high-intent subscriber segment who’ve browsed or purchased complementary products, like straws. This timely eco-friendly messaging around Earth Day encouraged subscribers to shop the sale and find the perfect cup to pair it with.
BrüMate
Why We Love It:
The Vegas Golden Knights build anticipation around a key moment in the season, just before a month-long break in the season for the 2026 Winter Olympics, framing it as a high-stakes and time-sensitive game. The copy is short, energetic, and ends with a direct link, making it easy for fans to quickly secure tickets and be part of the final push.
Vegas Golden Knights
Why We Love It:
On National Coffee Day, YSL Beauty promoted their coffee-scented Black Opium Eau De Parfum to their SMS subscribers. For one day only, the brand offered a product accessory and mini version with purchase of the larger bottle. The seasonal image highlighted the key ingredient and elegant packaging, inspiring subscribers to click the link and learn more.
YSL Beauty
Why We Love It:
Unique Vintage launched a vacation giveaway to reward their highly engaged SMS audience. The brand promoted the giveaway and text code with a landing page targeted to existing SMS subscribers on their website. Once subscribers texted the secret code (“VACAY”), the brand instantly entered them in the contest and responded with more details via Two-Way Journeys™.
Unique Vintage
Why We Love It:
Slip UK, a pillowcase and sleep accessories retailer, used SMS marketing to announce they were slashing prices with a spooky flash sale. By automatically applying the discount, Slip UK made it easy for subscribers to shop the sale without remembering a promo code. The only thing subscribers had to do was shop ASAP, as the sale was only for 24 hours.
Slip UK
Why We Love It:
Michaels encouraged product discovery around the holiday season by sharing a gift guide with their SMS subscribers. The arts and crafts retailer recognized their customers’ desire to give gifts that inspire joy—and a “happy dance”—and made it easier for them to check items off their holiday shopping list. The direct link to the guide helped customers avoid the stress of finding the perfect present while driving online revenue for the brand.
Michaels
Why We Love It:
Online Spanish food retailer La Tienda texted subscribers about their limited-time sale on “Spain’s finest ham, sliced fresh at La Tienda.” They included the sale’s deadline (“Ends tonight, midnight ET”), an effective way to drive immediate action through SMS.
La Tienda
Why We Love It:
After migrating to a new SMS program with Attentive, Jean Patrique gave their existing subscribers a taste of the perks to come with this new channel experience. They teased upcoming strategies (“freebies”) and linked to their “JP’s Recipes” page, where users can find dish inspiration and recommended products. This migration check-in helped keep retain loyal subscribers and built excitement around their channel’s new capabilities.
Jean Patrique
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