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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Fast casual restaurant Luna Grill offered subscribers a treat for Halloween. With the purchase of an adult entree, kids in costume could eat for free before loading up on candy. This strategy can increase foot traffic as families are always looking for affordable dining options. While kids' meals might be free, adult purchases can lead to more sales because adults are likely to order other items like appetizers, desserts, or drinks. This strategy can also improve customer loyalty—parents appreciate businesses that cater to their needs and budget.
Luna Grill
Why We Love It:
L’Occitane captures zero-party data from the get-go by collecting subscriber names in their 2-in-1 sign-up experience. By asking shoppers to enter their name while opting in for emails and texts, the brand can personalize their future messages throughout the customer journey.
L'Occitane
Why We Love It:
Happiest Baby wanted to give its customers the greatest gift of all—a good night’s sleep for their babies. They offered parents the option to upgrade their child’s sleep game without going over budget. Not only could they affordably rent the product, they’d also get free accessories valued at $200—another great gift for parents.
Happiest Baby
Why We Love It:
As part of a welcome series, FITAID sent this SMS message to new customers and subscribers encouraging them to join other FITAID fans on a variety of social media channels. They shared what subscribers can expect from these online communities, such as gym humor and fitness tips. There was a subtle nod to their products, but the message was non-promotional in nature and invited subscribers to engage with the brand on other channels.
FITAID
Why We Love It:
Farmacy Beauty offered SMS subscribers in their loyalty program, The Hive, a free set of bestselling products with purchase. The VIP messaging (“loyalty exclusive”) and limited-time nature of the promotion made this highly engaged segment feel special, and encouraged larger orders ($65+).
Farmacy Beauty
Why We Love It:
Bobo’s sent this promotional SMS to share a limited-time offer of 20% off sitewide. Subscribers could save on their favorite snacks that would fuel their summertime activities. The message included a link to shop the sale, the promo code, and information about when the offer would expire so shoppers wouldn’t miss out.
Bobo's
Why We Love It:
Birkenstock cross-promoted their membership program with a limited-access offer for their loyalty members. The footwear brand sent the message to all subscribers, enticing them to sign up to access the program’s exclusive perks. These membership sign-ups helped the brand collect valuable data—like email addresses and birthdays—to personalize the customer experience across channels.
Birkenstock
Why We Love It:
This SMS message from Baked by Melissa compelled subscribers to shop immediately so they could have these limited-edition cupcakes at their Halloween parties. This was a smart strategy to drive some urgency in getting that Halloween treat, and didn’t require Baked by Melissa to run a sale or discount their cupcakes.
Baked by Melissa
Why We Love It:
Altar’d State has a brand value of giving back and they do this through Mission Monday, which connects the brand to their communities they serve. When customers shop on Mondays, 10% of net proceeds go to select non-profits. Customers who share this value of giving back can feel good about their shopping and giving support, with the bonus of getting something new for their closet.
Altar’d State
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