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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
ELEMIS launched a Halloween giveaway to convert their website visitors into SMS subscribers. The brand customized their sign-up unit to capture the attention of browsers, daring them to opt in to SMS for a chance to win. They also included a Text-to-Join keyword to make sure anyone who was already on their SMS list could get in on the fun, too. After someone entered the giveaway, they received a triggered text message with a discount code they could use to shop in the meantime.
ELEMIS
Why We Love It:
In addition to encouraging early gift shopping for Mother's Day, Brilliant Earth made sure to send their audience timely reminders about shipping deadlines. By keeping customers in the loop about the last possible date to place orders, the brand effectively created a sense of urgency while also easing any worries about gifts not arriving on time for that special Sunday.
Brilliant Earth
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Why We Love It:
Westgate Resorts, a travel and hospitality company, welcomed new SMS subscribers with spooktacular savings and exclusive offers, like taking up to 25% off their next stay. New subscribers are often ready to take action and convert—in fact, we’ve found that 7% of customers make a purchase in the first 72 hours after subscribing to a brand.
Westgate Resorts
Why We Love It:
Apparel retailer Venus sent a “special treat” to text messaging subscribers. They included an eye-catching animated GIF with “Secret Santa” in big text. Underneath, in small text, Venus wrote, “Surprise! We’ve got a special treat for you. Can you guess how much it is?” Venus played into the holiday spirit by positioning the “treat” as a gift from their “Secret Santa.” They also instilled a sense of urgency by including the expiration date in the message.
Venus
Why We Love It:
Uncommon Goods went the extra mile to make sure their customers wouldn't be left empty-handed on Father's Day. They shared gift guides and shipping deadline reminders, and kept their promotions going until the last possible minute, knowing that the holiday might’ve snuck up on some people. On Father's Day proper, the brand playfully emphasized that digital gift cards are always a great option, too.
Uncommon Goods
Why We Love It:
Audio retailer Skullcandy texted subscribers about a time-sensitive 30% off sitewide offer. The message included a link to their site, which allowed subscribers to take advantage of the promotion immediately. Shoppers are always looking for exclusive deals from their favorite brands. Offering a time-sensitive discount is a great way to excite and engage your customers. And, by calling out the sense of urgency of the deal (“4 hours remaining”), shoppers are likely to act quickly on the offer.
Skullcandy
Why We Love It:
Luxury watch brand Seiko texted subscribers about an exclusive offer for a free gift with the purchase of any of its Prospex watches. The message included an image of a classic Prospex watch and a Prospex backpack to show subscribers what they would receive. Sending subscribers a “gift with purchase” offer is an effective way to drive brand loyalty. This type of incentive is also a great alternative for brands who don’t offer discounts.
SEIKO
Why We Love It:
With wedding season on the horizon, ReserveBar playfully encouraged their audience to "think outside the wedding registry" when shopping for gifts. The brand directed subscribers to check out their Wedding & Engagement Gift Guide, full of gift ideas for the happy couple, the wedding party, and even the reception.
ReserveBar
Why We Love It:
Nanit knows that many of their customers are moms themselves, so they made their Mother's Day campaign all about offering them tangible support. The brand used their SMS channel to share postpartum wellness resources like their Venting Vault, a safe space to connect with other parents, and highlight their partnership with Saving Mothers. By engaging their community in an authentic and meaningful way, Nanit made sure the moms in their audience felt truly appreciated.
Nanit
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