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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
ba&sh used AI to optimize engagement and revenue during their Spring/Summer sale. They kicked things off by inviting subscribers to check out must-have vacation looks on their website. Then, the AI tool analyzed ba&sh's past campaign performance to figure out how many more messages to send to maximize clicks and conversions. It also whipped up catchy, high-performing SMS copy and identified the right segments for each message.
ba&sh
Why We Love It:
Since many people eagerly await Memorial Day sales to shop for summer clothing, The Normal Brand invited customers to check out their latest arrivals ahead of the long holiday weekend. Their message came at the perfect time for anyone considering buying a new outfit for the annual barbecues and outdoor gatherings coming up.
The Normal Brand
Why We Love It:
SMS subscribers love getting exclusive offers—especially those they can share with friends and family. Rubio’s, a fast casual restaurant, messaged subscribers to let them know that as a rewards member, they would have an offer for two entrees for $16 already loaded in their account. If recipients weren’t already in the membership program, they could quickly join right from their phone to get this great Memorial Day deal.
Rubio's
Why We Love It:
ONEHOPE knew cocktails and mocktails would be on the menu for New Year’s Eve parties, and helped their customers shake things up by sending some fun, celebratory recipes straight to their phones. There was no sales pitch attached to this campaign, and it positions ONEHOPE as a helpful resource to their customers.
ONEHOPE Winery
Why We Love It:
Lunya's triggered low inventory journey gives subscribers a heads up when an item they were eyeing is so popular, it's almost out of stock. The brand playfully encourages them to "hurrrry" back to the website to make a purchase before someone else scoops up the last one.
Lunya
Why We Love It:
Love Wellness—a multivitamin and health supplement brand—sends new SMS subscribers a “perfect match” quiz two days after they sign up to encourage product discovery. The link included in the text sends subscribers to the quiz on Love Wellness’s website to help them seamlessly find personalized recommendations, while driving online revenue for the brand.
Love Wellness
Why We Love It:
Protein-packed breakfast brand Kodiak Cakes dished out the savings using both SMS and email to get customers to take a bite out of their Prime Day deal of 20% off oatmeal variety packs. The SMS campaign included individual links to the featured products so customers could quickly buy their preferred product, or try something new at a discounted rate.
Kodiak Cakes
Why We Love It:
Knix uses MMS for big splash moments—like when they announced the launch of their new WingWoman Bra. The brand discovered through A/B testing that their audience converts at a higher rate when receiving multimedia messages. Now, Knix opts for MMS when they have key launches or core product updates, or when they feel like adding a visual component to their campaign will boost performance.
Knix
Why We Love It:
Bulova added a colorful twist to their 4th of July savings event. Instead of launching a more traditional sitewide sale, the watch brand matched the theme of the weekend by only discounting their red, white, and blue models. The approach was a fun way to highlight a special selection of their watches while offering customers a great limited-time deal.
Bulova
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