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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Birdies —the footwear brand known for their Instagram-famous flats—uses text messaging to introduce new products, like vegan slides. By hinting at the five color options, Birdies encourages customers to click the link and see for themselves. The shoe brand kept the text short and sweet, ending with a direct link to shop the summer trend right from their mobile device.
Birdies
Why We Love It:
It’s easy to run into almost any store on Valentine’s Day and pick up a last-minute gift. But 1-800-Flowers wanted to save their customers the stress, encouraging them to plan ahead and pre-order their bouquets to arrive at the perfect time. The brand also included a discount code for shoppers to use on their purchase to help incentivize clicks and conversions.
1-800-Flowers
Why We Love It:
Third Love encouraged customers to celebrate the much-anticipated change of seasons by treating themselves to some fresh new bras. Rather than offering a discount code or other shopping incentive, the brand tapped into the annual tradition of spring cleaning. The timely message was a fun and effective way to inspire an "out with the old (bras), in the new (better ones)" mindset and drive purchases.
ThirdLove
Why We Love It:
The Happy Planner—an organization and lifestyle brand—used a data-driven SMS strategy in their early back-to-school marketing. They ran this campaign as an A/B test with two different message variations—one asking if subscribers are ready to get back into the classroom. The brand can use this data to find the most impactful messaging strategy for their future back-to-school campaigns.
The Happy Planner
Why We Love It:
WeWoreWhat sent SMS subscribers a message highlighting what other customers were wearing, repurposing user-generated content to showcase the outfits. They used their friendly, approachable voice (“Excuse us while we obsess over how you’re wearing WeWoreWhat”) and ended with a clear CTA to shop the latest collections.
WeWoreWhat
Why We Love It:
SEIKO promoted their popular watch line with a lucky free gift via SMS. The limited number of free nylon straps created a sense of urgency, while allowing the brand to manage the gifted inventory. They included a festive shamrock-themed GIF to showcase how the free gift can switch up the watch’s style, adding an extra push for subscribers intrigued by the deal.
SEIKO
Why We Love It:
R1 Concepts launched a custom Valentine’s Day-themed sign-up unit on their mobile website to simultaneously grow their SMS and email lists. The auto brand’s limited-time discount drove immediate revenue, and helped convert their newest subscribers.
R1 Concepts
Why We Love It:
Purity Coffee gave their audience a special Mother's Day treat: 10% off sitewide, plus free shipping. The brand first announced the sale through SMS in early May, ensuring that people had plenty of time to order "the gift of healthy coffee." Then, they continued promotions until midnight on Mother's Day, sending a mix of email and SMS reminders sent throughout the sale period to keep engagement and conversions high.
Purity Coffee
Why We Love It:
Online art gallery overstockArt.com helped text messaging subscribers ring in the new year by offering them $200 off their next order. The brand included the coupon code (NEW200) and ended the message with a clear, urgent CTA to "Shop Now."
overstockArt.com
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