RCS SPOTLIGHT
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texts we love
Discover how the best
Discover how the best brands use
brands use
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Farmacy Beauty took a more organic and non-promotional approach to messaging their customers on Mother's Day. Rather than promoting a sale, they shared some of their favorite ways to celebrate the occasion. The list of ideas also included a subtle plug for their digital gift cards, reminding anyone who still hadn't purchased a gift that it wasn't too late to pamper the moms in their lives.
Why We Love It:
Farmacy Beauty sent a text promoting a mystery product tease, engaging subscribers with a unique guessing game. Just based on the ambiguous product image, any subscriber that texted back the correct answer was congratulated and sent a full-sized version of the new product. This gamified experience and use of two-way text messaging made subscribers feel more connected to the brand.
Why We Love It:
Apparel brand ELOQUII sent exclusive early access to their new Ivy League product collection, giving mobile subscribers the opportunity to shop before anyone else. The message included a colorful image with a woman wearing an outfit from the new collection and clear, to-the-point copy that says “EXCLUSIVE EARLY ACCESS.” The end of the message creates a sense of urgency (“Grab your faves before they’re gone”) and a clear call to action (“Shop now”).
Why We Love It:
ELEMIS updated their customer winback journey for the holiday shopping season. They used the message to highlight their BFCM promotions, encouraging these once-active shoppers to come back and shop the brand's biggest sale of the year. At the end of the message, they also invited recipients to respond directly if they had questions or needed help with anything.
Why We Love It:
With Attentive’s Spin-to-Win sign-up units, Casely captures the attention of their site visitors by greeting them with a gamified opt-in experience. Once a shopper lands on an offer, the next step allows them to opt-in for email and SMS to claim their reward. Since activating their eye-catching sign-up flow, Casely has seen a 60% increase in conversions.
Why We Love It:
Anime merch and clothing store Atsuko used their SMS channel to drive sign-ups for their rewards program. The text alerted existing members of the one-day offer while also encouraging non-members to join. Since SMS subscribers are highly engaged and often repeat customers, Atsuko knew the points rewards and exclusive benefits would appeal to the channel’s audience.
Why We Love It:
Represent, a custom merchandise platform, uses Attentive’s 2-in-1 sign-up unit on their website, allowing them to quickly scale their email and text messaging subscriber lists simultaneously. After a visitor opts in for both channels, they’ll be entered to win a $250 Represent gift card.
Why We Love It:
MATE the Label found a fun way to stand out and drive sales on Valentine's Day: sending their subscribers a message with an eye-catching GIF highlighting their collection of bright red comfy clothing. They also turned the marketing moment into an opportunity to organically promote their commitment to sustainable fashion with a clever line of copy (“spread love, not chemicals”).
Why We Love It:
Emma Sleep retargets their active customers by sending them a triggered message 21 days post-purchase, suggesting they check out a complementary item. If the customer doesn't make a purchase, then the brand follows up again later and nudges them to shop with a discount offer.
Why We Love It:
Ekster launched their sitewide Father's Day sale well in advance of the holiday. But then, they also unveiled a limited-edition color of their popular leather smart wallet, designed with the special occasion in mind. By announcing the exclusive item early—and highlighting their major discount in the same message—Ekster made sure their customers had plenty of time and motivation to shop.
Why We Love It:
Crocs used their SMS channel to build hype around their virtual Easter Egg hunt. Subscribers simply had to reply with the keyword "EGGHUNT" to join the fun and find discount codes ranging from 20% off to $150 off hidden all over Crocs' website. They encouraged everyone who signed up to start filling up their carts early, so they'd be ready to check out when they got the "Ready, set, go!" text.
Why We Love It:
Bulk Reef Supply creates a personalized experience for their SMS subscribers from the get-go with Attentive’s Two-Way Journeys™. By segmenting new subscribers based on their experience with saltwater aquariums, the brand can deliver relevant messaging and product recommendations throughout the customer lifecycle. This extra thoughtful step in the welcome journey builds brand loyalty by reaffirming their mission to make it fun and easy for everyone to start a saltwater tank.
Why We Love It:
Brilliant Earth played matchmaker to help subscribers find the perfect gifts for their Valentines while sticking to their budgets. The brand used Attentive’s Two-Way Journeys™ to ask subscribers how much they were looking to spend, then responded with a link to specific recommendations within their price range.
Why We Love It:
Astrid and Miyu used Two-Way Journeys™ to act as a personal shopper for their subscribers, helping them choose the perfect gift for their loved ones (or themselves). After establishing who they were shopping for, subscribers could share their recipients’ preferred style to get a personalized recommendation. The conversational message helped subscribers quickly cross gifts off their list while capturing valuable zero-party data for the brand.
Why We Love It:
WeWoreWhat uses conversational texting through Attentive Concierge to quickly offer customer support. After a subscriber visited their site, the brand automatically sent a text offering to answer any questions they had and included their name to make it feel more authentic. The customer was able to get help quickly through a back-and-forth text exchange. This streamlined assistance helps build relationships with SMS subscribers.
Why We Love It:
Sugarfina took advantage of increased traffic to their website leading up to Valentine’s Day by launching a custom sign-up unit. The colorful design featured one of their special-edition candy boxes, which was a fun yet effective way to capture shoppers’ attention and convert them into email and SMS subscribers.
Why We Love It:
In honor of Memorial Day, Ritual Zero Proof offered customers a special discount on their Bar Cart Bundle. This limited-time deal was ideal for those interested in purchasing all five of the brand's award-winning non-alcoholic spirits, especially if they had plans to host or attend a get-together over the long holiday weekend.
Why We Love It:
Poppi sent out a teaser message a few days before Amazon Prime Day, encouraging customers to get excited for their "biggest deal to date." They also included an immediate discount for shoppers who couldn't (or didn't want to) wait, linking directly to their Amazon store page to start driving sales before the event.
Why We Love It:
Party supplies retailer Party City texted subscribers about deals for the upcoming 4th of July holiday. They included a patriotic image of party supplies and listed a few of the different deals that shoppers could expect to see. They ended the message with a clear call to action to “Shop now.” With all the other seasonal promotions consumers receive, text messaging offers a mobile-first channel for marketers to quickly and directly reach their audience.
Why We Love It:
L'Occitane customized their Boxing Day promotions based on their Canadian subscribers’ preferred language. Everyone got the same offer: 50% off, plus a free gift with orders over $85. But the French-speaking segment was excluded from the English version and instead received the same message in French, as required by SMS compliance laws in Canada.
Why We Love It:
Liquid I.V. went all out for Memorial Day, knowing that with summer approaching, people would need to stay hydrated. They offered customers a generous 25% discount to stock up on their favorite electrolyte drink mix flavors. But rather than announcing the sale to everyone at once, the brand gave their VIPs 24 hours of early access to shop the sale first—without the frustration of popular items selling out.
Why We Love It:
To better understand their shoppers’ unique needs and interests—and deliver value from Day 1—Knix added a preference collection form to their mobile and desktop sign-up units. The form prompts new subscribers to share what they're looking for by selecting one of the brand’s core categories from a drop-down menu. Then, Knix uses those insights to personalize their future campaigns.
Why We Love It:
Men's apparel brand johnnie-O recreated their stores’ product discovery experience on their SMS channel with personalized gift guides. Using Attentive’s Two-Way Journeys™, they set up custom keywords to automatically send a custom guide based on who each subscriber was shopping for. This 1:1 texting experience helped subscribers avoid the stress of finding the perfect gift, while driving online revenue for the brand.
Why We Love It:
Labor Day is one of the last major sales events before BFCM. To make the most of the increased traffic to their website over the long weekend, JAXXON sent their SMS audience an AI-generated, multi-touch campaign. They announced the sale before the official holiday and then gave non-purchasers one last chance to grab the 20% off discount. JAXXON saved a ton of time and effort by using AI to analyze past performance data and determine the best timing, messaging, and target audience for their campaign.
Why We Love It:
GUESS positioned their SMS channel as a go-to resource for vacation shopping with conversational text messaging. The brand used Two-Way Journeys™ to send personalized product recommendations based on the subscriber’s travel destination. As customers were preparing for summer travels, the brand tapped into this timely opportunity to build engagement.
Why We Love It:
Farmacy Beauty launched a subscription sale to help customers save big and simplify their beauty routines. The limited-time offer gave them the chance to lock in an increased discount "for life" by opting into auto-delivery before the end of the year.
Why We Love It:
Modern home decor brand CB2 used text messaging to get the word out about their AR feature that allows shoppers to see what select chairs would look like in their space. They crafted compelling copy that described how to use the AR feature in three simple steps, including “add to cart.” CB2 also included a GIF in their text message that featured a few different chairs and inspirational copy (“how to find your perfect chair”).
Why We Love It:
With a few weeks left before Valentine's Day, Catbird showcased their personalized jewelry options, inspiring customers to add a personal touch to their already special gifts. The brand also created a sense of urgency by reminding interested shoppers to place their orders by the next day. That way, they could guarantee that their engraved gifts would arrive in time for the big date.
Why We Love It:
Used and rare books retailer Biblio collects email addresses and phone numbers simultaneously through Attentive’s 2-in-1 sign-up on mobile. This is an effective strategy for seamlessly collecting new subscribers on both channels. Even better—through our integrations, we automatically pass back email data to your ESP, meaning no manual uploads.
Why We Love It:
Beauty Pie grants insider access to luxury beauty products through their subscription model. Their non-member welcome flow encourages registration for a 30-day trial. If a shopper doesn't sign up within 24 hours, the brand delivers a skincare quiz, and then sends another reminder to unlock the offer 24 hours later. It’s a great way to encourage membership through interactive editorial content.
Why We Love It:
Fashion brand ba&sh weaves Attentive Concierge™ into their triggered welcome flow to say "bonjour" to new subscribers and personally deliver their opt-in offer. This approach makes sure customers are getting a truly inviting and personalized experience from their very first SMS interaction with the brand.
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Why We Love It:
Eco-friendly luggage brand Paravel texted subscribers helpful shipping deadline reminders to drive last-minute orders just before the holidays. In their friendly brand voice, Paravel offered free shipping and a discount code to stand out from other brands during the busy sales period.
Why We Love It:
Happiest Baby wanted to bring the gift of peaceful sleep to parents everywhere with their Boxing Day campaign. Their clever message invited customers to "check out before the clock strikes 12" to get 40% off the brand’s popular smart bassinet. They also included an exclusive BOGO deal on accessories, like fitted sheets and swaddles, to help parents shop for essential baby items while saving big.
Why We Love It:
Drink Poppi tapped into St. Patrick’s Day as an opportunity to remind SMS subscribers of their ongoing Amazon deal. Staying true to their brand voice, the seasonal image, punny messaging, and festive emojis added some “pop” to the text message. The campaign’s green product tie-in and existing offer reminder was a great low-lift strategy to re-promote an enticing deal.
Why We Love It:
APL showcased their spring collection in a new lens with an engaging GIF of the film-inspired shoes. The GIF highlighted the collection’s large range of styles and color palette, reflecting the bright hues and saturated tones of film. The timely messaging (“JUST ARRIVED”) made subscribers feel in the know, inspiring them to find their favorite styles before anyone else.
Why We Love It:
Alpha Paw simultaneously grew their SMS and email subscriber lists with an adorable New Year’s themed sign-up unit. Unlike other brands who launched their best deals during Black Friday, Alpha Paw stoody out by taking advantage of a typically quieter shopping period to grow and nurture their new audience.
Why We Love It:
zestt understands that Mother’s Day can be a sensitive time for some people. To honor their subscribers' unique experiences, zestt offered the opportunity to opt out of Mother’s Day-related text messages by simply replying with the keyword “PAUSE.” The brand also made sure to let anyone opting out know that they would still receive other relevant updates and transactional messages as usual.
Why We Love It:
When Thread Wallets dropped their spring collection, they sent customers a message encouraging them to come check out what's new. To make sure the message really caught people's attention, the brand included an eye-catching GIF showcasing some of the fresh new items available. That way, if someone saw a product they liked, they might be more inclined to click through and buy it immediately.
Why We Love It:
Instead of driving traffic to their own website during Prime Day, Thread Wallets capitalized on consumer demand and excitement by encouraging shoppers to buy from their Amazon store. This is a smart approach for brands that have a presence on Amazon: shoppers will already be there browsing for great deals, and they’re expecting the fast shipping experience they’ve come to love.
Why We Love It:
May in the UK brings not just one, but two, highly anticipated bank holidays. The Range leaned into the excitement around these extended weekends to promote their barbecues, accessories, and utensils—and inspire their customers to make a purchase and kick off the summer festivities early.
Why We Love It:
Stationery and gift shop Paper Source captured back-to-school shopping demand with their 20% off deal for purchases that include an organizational planner or calendar. Not only did their text campaign drive these products’ sales, but it also encouraged mobile shoppers to check out other categories, like notebooks and craft supplies.
Why We Love It:
To help amplify their educational initiatives, Olive & June sends SMS subscribers an automated post-purchase message asking if they’ve watched their mani and pedi tutorials. They use their positive and uplifting voice in the text message and end it with a direct link to their tutorials.
Why We Love It:
House of Lashes uses Attentive’s Spin-to-Win sign-up unit to convert mobile browsers into SMS subscribers. When a shopper enters the brand’s site, they can click the colorful wheel to win a percent-off reward. To claim their offer, shoppers are prompted to opt in to both email and texts. The gamified experience is an interactive way to engage shoppers and drive sign-ups for both channels.
Why We Love It:
Gounds & Hounds texted subscribers wishing them a happy Earth Day. They shared not only a link to a great sale, but also shared how their eco-friendly business practices and organic coffees keep the earth beautiful every day. Their call to action was to shop the sale and support the brand and their initiatives that help protect the only planet that has pups.
Why We Love It:
Every Man Jack invited their SMS subscribers to give back while saving money through their Giving Tuesday campaign. While this promotion ushered in the brand’s “12 Days of Deals,” they prioritized supporting the cause in their CTA to “give a box.” The seasonal campaign was a great way to bring awareness to the brand’s charitable efforts while driving Cyber Week revenue.
Why We Love It:
To celebrate Galentine's Day, ELEMIS encouraged customers to treat their besties—and themselves—to some luxurious skin and body care products. The free gift with purchase offer added an extra layer of excitement for shoppers. But it was also a creative way for ELEMIS to drive both sales and word of mouth.
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Why We Love It:
Medical footwear brand Clove used conversational texting in their welcome flow to personalize each subscriber’s experience and help them choose the perfect pair of Cloves. New subscribers were prompted to reply with the number (e.g. 1) that corresponds with their favorite coffee drink. Then, they received a triggered response with a specific recommendation and direct link to the product page. For future messages, Clove created segments with these responses based on the subscribers’ preferences.
Why We Love It:
APL tapped into the New Year's tradition of popping open a bubbly beverage to promote their Metallic Champagne Running Shoe. The brand paired their message with a fun GIF showing off the sleek design of the celebratory colorway, capturing people's attention and inspiring them to add a touch of glamor to their shoe collection.
Why We Love It:
Talia di Napoli encouraged subscribers to hand off the party catering with their artisanal frozen pizzas. They highlighted the pizza’s quality with a reminder of the brand’s story (“from the wood-fired ovens of Naples“) and a mouthwatering image. By showcasing how their products make for the perfect party food, they drove larger orders while making it easier for subscribers to tackle gametime.
Why We Love It:
Solo Stove opted for MMS to promote the launch of their new tabletop fire pit, Mesa. They knew imagery was key, since it was so different from their other products. It's smaller, has a shorter burn time, and comes in a variety of colors to match peoples' style or aesthetic. By showing off Mesa's uniqueness, Solo Stove got their subscribers' attention and drove sales right away.
Why We Love It:
At-home dip powder and nail accessory brand Revel Nail launched a new collection, Postcards from Provence, and used text messaging to give exclusive first access to their segment of “Powder Perfectionist” loyalty members. By letting their VIP customers shop before anyone else, the brand created excitement around the new collection while making their subscribers feel valued. The instantaneous nature of text messaging made it the ideal channel for promoting a new, limited edition collection.
Why We Love It:
At-home dip powder and nail accessory brand Revel Nail helped SMS subscribers celebrate Galentine’s Day by giving them early access to their seasonal sale. The brand used excitement-inducing language (“Start celebrating!”) in their text message. They also provided a seasonally-relevant discount code (“GDAY2021”) that subscribers could use at checkout to receive their 20% off discount.
Why We Love It:
Paravel tapped into the summer vacation mindset by launching a sale on their top-selling luggage sets right before the 4th of July. They announced the sale a few days early and gave customers a full week to check out their curated selections. By setting a clear end date for the discount on July 6, Paravel made sure their eco-friendly luggage options stood out to summer travelers looking for quality gear.
Why We Love It:
Self-cleaning litter box brand Litter-Robot educated subscribers about their product with conversational text messaging. The brand built a back-and-forth triggered messaging flow, asking subscribers about their biggest litter frustrations. Based on the subscribers’ answer, Litter-Robot responded with a link to a relevant blog post or product page to help them learn how the brand and their products meet their specific needs.
Why We Love It:
In October, LAKE launched their holiday collection via SMS to get subscribers in the holiday spirit—and ready to start shopping. The GIF highlighted a range of seasonal products, generating excitement around the collection and driving seasonal revenue for the brand before Black Friday/Cyber Monday.
Why We Love It:
Men's apparel brand johnnie-O curates personalized recommendations for their SMS subscribers using Attentive’s Two-Way Journeys™. If a subscriber exits the website after browsing, they automatically receive this text with personalized recommendations relevant to their response. By segmenting subscribers based on their preferences, the brand can continue to deliver relevant messaging throughout the customer lifecycle.
Why We Love It:
Emma Sleep took advantage of the busy Easter shopping season by offering customers some of their best discounts via SMS. They also used the opportunity to highlight specific products, like their newly-launched sofa bed, playing into the holiday theme with an Easter egg promotion.
Why We Love It:
Dreamland Baby used a seasonal 2-in-1 sign-up unit to build anticipation leading up to the holidays. After opting in to email and text, new subscribers were able to access the best deals before anyone else. And because shoppers are especially price-conscious during Black Friday, that extra $10 off helped convert those who were on the fence.
Why We Love It:
Dr. Martens helped their SMS subscribers find the perfect gift for the holidays with their curated gift guides. The seasonal image teased one of the included products, inspiring customers’ gift lists and encouraging them to see for themselves. This resource was not only a helpful time-saver, but it also helped the brand shed light on new products and drive holiday revenue.
Why We Love It:
Color Wow decided to put the jokes aside on April Fools' Day and give their VIP subscribers early access to their best sale of spring instead. But the hair care brand still had fun with their campaign, including a punny discount code ("NOFOOL") and an eye-catching GIF in their message to emphasize the major discount and drive sales.
Why We Love It:
Beauty brand Charlotte Tilbury used SMS to announce the re-launch of a popular "sell-out" item. In addition to the announcement, the brand took the opportunity to educate customers new to the product about its features and benefits.
Why We Love It:
Cariuma’s SMS promotion to shop and save (the earth) connected with subscribers over a shared passion for sustainability, making it the “Giving Award” winner in our Best of Text: Holiday 2021 Edition. Their eco-friendly incentive stood out from other seasonal sales, encouraging subscribers to join the effort while shopping for their favorite footwear styles.
Why We Love It:
Vanity Planet promoted their Winter Sale to SMS subscribers who didn’t take advantage of their Black Friday discounts. The seasonal promo code reflected what a “win” this post-holiday sale was, helping the beauty brand clear out their remaining holiday inventory while encouraging product discovery.
Why We Love It:
Thrive Market uses Attentive’s Spin-to-Win sign-up unit to convert mobile browsers into SMS subscribers. The colorful background image displays some of the popular health brands they carry, inspiring what subscribers can use their reward on. Their wheel has a large range of potential deals, giving a glimpse into the interactive experiences and money-saving opportunities of the SMS channel.
Why We Love It:
SEIKO celebrated the next graduating class with a fun limited-time promotion: a free branded sticker pack with the purchase of any watch. Subscribers only had a week to take advantage of the offer, and they could only get the bonus item while supplies lasted, creating a sense of urgency for them to click through and shop immediately—before maybe missing out. The brand also made sure to include the names of the watches featured in the GIF, in case people were interested in those particular models.
Why We Love It:
To celebrate Valentine's Day, Revel Nail promoted their selection of love-inspired products, including a dip power set, coordinating shades, and press-ons. They gave their subscribers plenty of time to shop, messaging them weeks before the official holiday to maximize engagement and revenue. They also included two different offers in their message to encourage more purchases.
Why We Love It:
Pura Vida sent their Bracelet Club members a timely text message reminder to pick their products. The urgent CTA (“Reserve NOW”) drove immediate action from the club members. Not only was this a helpful reminder to customize their subscription experience, but it also delighted subscribers who forgot about this perk of the monthly jewelry club.
Why We Love It:
Arts and crafts retailer Michaels texted subscribers about their range of back-to-school products and seasonal deals. The craft store wanted to prioritize customers’ unique learning needs and help them prepare for the return to school, so they created an opportunity for subscribers to easily find the best supplies for their learning situation.
Why We Love It:
MATE the Label sent a Thanksgiving promotion in early November, giving subscribers plenty of time to receive their comfy sets before the holiday. The cheeky message paints a relatable Thanksgiving moment, setting the scene for subscribers to shop the online store and drive undiscounted revenue.
Why We Love It:
Greats nurtured their SMS subscriber segment that hadn’t yet made a purchase with this peek at their shoes’ glowing reviews. The brand highlighted their loyal customers’ positive insights, knowing the outside opinions may better resonate with this less-engaged segment. And with the convenient link to shop, these subscribers could finally take that next step...in a brand new pair of shoes!
Why We Love It:
Emma Sleep announced their Boxing Day sale two days early, on Christmas Eve, to maximize engagement and revenue from the promotion. Their playful message encouraged customers to "get ahead of Santa" and take advantage of the major discount, plus free shipping.
Why We Love It:
Birdies —the footwear brand known for their Instagram-famous flats—uses text messaging to introduce new products, like vegan slides. By hinting at the five color options, Birdies encourages customers to click the link and see for themselves. The shoe brand kept the text short and sweet, ending with a direct link to shop the summer trend right from their mobile device.
Why We Love It:
It’s easy to run into almost any store on Valentine’s Day and pick up a last-minute gift. But 1-800-Flowers wanted to save their customers the stress, encouraging them to plan ahead and pre-order their bouquets to arrive at the perfect time. The brand also included a discount code for shoppers to use on their purchase to help incentivize clicks and conversions.
Why We Love It:
Third Love encouraged customers to celebrate the much-anticipated change of seasons by treating themselves to some fresh new bras. Rather than offering a discount code or other shopping incentive, the brand tapped into the annual tradition of spring cleaning. The timely message was a fun and effective way to inspire an "out with the old (bras), in the new (better ones)" mindset and drive purchases.
Why We Love It:
The Happy Planner—an organization and lifestyle brand—used a data-driven SMS strategy in their early back-to-school marketing. They ran this campaign as an A/B test with two different message variations—one asking if subscribers are ready to get back into the classroom. The brand can use this data to find the most impactful messaging strategy for their future back-to-school campaigns.
Why We Love It:
WeWoreWhat sent SMS subscribers a message highlighting what other customers were wearing, repurposing user-generated content to showcase the outfits. They used their friendly, approachable voice (“Excuse us while we obsess over how you’re wearing WeWoreWhat”) and ended with a clear CTA to shop the latest collections.
Why We Love It:
SEIKO promoted their popular watch line with a lucky free gift via SMS. The limited number of free nylon straps created a sense of urgency, while allowing the brand to manage the gifted inventory. They included a festive shamrock-themed GIF to showcase how the free gift can switch up the watch’s style, adding an extra push for subscribers intrigued by the deal.
Why We Love It:
R1 Concepts launched a custom Valentine’s Day-themed sign-up unit on their mobile website to simultaneously grow their SMS and email lists. The auto brand’s limited-time discount drove immediate revenue, and helped convert their newest subscribers.
Why We Love It:
Purity Coffee gave their audience a special Mother's Day treat: 10% off sitewide, plus free shipping. The brand first announced the sale through SMS in early May, ensuring that people had plenty of time to order "the gift of healthy coffee." Then, they continued promotions until midnight on Mother's Day, sending a mix of email and SMS reminders sent throughout the sale period to keep engagement and conversions high.
Why We Love It:
Online art gallery overstockArt.com helped text messaging subscribers ring in the new year by offering them $200 off their next order. The brand included the coupon code (NEW200) and ended the message with a clear, urgent CTA to "Shop Now."
Why We Love It:
Love Wellness applied a sophisticated segmentation strategy to convert unengaged subscribers. They sent this win-back campaign to those who had never made a purchase. Seeing that the brand’s usual campaign messages didn’t pique this group’s interest, they pointed these subscribers to the advice of their thousands of happy customers.
Why We Love It:
Thanks to fictional character Leslie Knope from Parks & Recreation, many women look to the day before Valentine’s Day, February 13, as a time to celebrate other equally important relationships in their lives—their friends. Greetabl leaned into this fun holiday with a nod to Knope, encouraging their subscribers to “send the love.”
Why We Love It:
Goodr drove web traffic and online revenue from their SMS channel with an amusing campaign for their sunglasses giveaway. With a whimsical reference to Willy Wonka in the included image and witty ending (unless it’s a leap year…”), it’s no wonder this delightful campaign won the “Merry Award” in our Best of Text: Holiday 2021 Edition.
Why We Love It:
A countdown is a great way to generate excitement, clicks, and conversions, and Freebirds World Burrito did this with 12 Days of Freebies. Subscribers had to opt in to these daily messages and exclusive offers, but could take a sneak peek to see what mouthwatering offers were on the table. This is a smart way to segment their audience, as it lets them spot loyal customers and figure out which deals their customers like the most.
Why We Love It:
To make the most of increased website traffic around Memorial Day, DW Home launched a custom sign-up unit to tease their upcoming offers and capture new subscribers. They incentivized opt-ins by promising to alert their SMS audience first when their deals drop. And they also created a special welcome journey for these new subscribers, to confirm their early access was secured.
Why We Love It:
Crocs uses this 2-in-1 sign-up unit to build an exclusive SMS channel for their collaboration drops and sneak peeks, while driving email sign-ups, too. Since the brand is known for their range of collabs with notable brands and artists—from Justin Bieber to Hidden Valley Ranch—this first-to-know opportunity was a major incentive to convert subscribers who want to feel connected to this creative space and shop before others have the chance.
Why We Love It:
For Giving Tuesday, luggage and accessories brand CALPAK brought awareness to their charitable efforts with their “Get Gifting, Get Giving” campaign. They included an image that gave subscribers a glimpse into the brand’s new cosmetics case while promoting the charitable cause in the text message copy. The seasonal campaign was a great way to share the brand’s values while driving Cyber Week revenue.
Why We Love It:
Used and rare books retailer Biblio encouraged their SMS subscribers to order a new book. The brand included a coupon code for 10% off purchases of $25 or more—for one weekend only. Biblio paired their text message with a fun GIF to ensure it caught subscribers’ attention.
Why We Love It:
Banana Republic wanted to help their card members to kick off the new year off with some fresh styles without having to pay full price. They sent an SMS campaign offering 20% to engaged and high-intent customers. This campaign not only drove sales after the holiday season, but also helped increase customer retention.
Why We Love It:
Knowing that their customers start counting down to the holidays long before December, Sugarfina gave SMS subscribers exclusive early access to shop their advent calendar. The message played on the product’s nature of surprise by keeping most of the gifts a mystery, while giving a few hints in the included GIF. This exclusive opportunity helped get subscribers into the holiday spirit and encouraged them to shop before anyone else.
Why We Love It:
Sweaty Betty knows that black leggings are one of their customers’ closet staples. It’s a style that their shoppers tend to purchase multiple times. The activewear brand tapped into this universal appeal by promoting a new workout essentials product drop—including plenty of black leggings.
Why We Love It:
Spiceology added a dash of holiday spirit to their Cyber Monday final reminder, boosting sales at a time when SMS subscribers are on the lookout for gifts. The curated product collections based on personal preferences—from “The Outdoorsman” to “The Beer Lover”—helped shoppers sleigh the gift-giving game while promoting cross-selling initiatives.
Why We Love It:
Skechers showed their enthusiasm for Earth Day by promoting a seasonal flash sale. They included a nature-inspired GIF to emphasize the generous 25% off discount. While the limited-time offer created a sense of urgency, the online and in-store discount encouraged product discovery and larger orders (“$100+”).
Why We Love It:
Saatchi Art promoted their beautifully designed gift cards to their SMS subscribers, inspiring them to finish any last-minute holiday shopping. The vibrant GIF showcased the instant gift’s many designs and the beautiful art pieces that could deck the halls of the lucky receivers.
Why We Love It:
PÜR rewarded their loyal SMS subscribers with early access to their Black Friday sale. The eye-catching GIF covered the details of the offer—allowing the text message to get straight to the highlights. The VIP offer made their SMS subscribers feel special and jump at the opportunity to shop before anyone else.
Why We Love It:
Online macarons store Pastreez simultaneously collects email addresses and phone numbers using Attentive’s 2-in-1 sign-up units. New subscribers receive seven free macarons in return for opting in to Pastreez’s email and texts.
Why We Love It:
Outdoorsy, a popular RV rental brand, reached out to their subscribers with a text message to help them plan an affordable and exciting Labor Day weekend. By offering a simple, easy-to-remember discount code that gave subscribers 10% off their rentals, they made it effortless for subscribers to include Outdoorsy in their holiday plans and enjoy a memorable adventure.
Why We Love It:
Kodiak Cakes sent their customers a short and sweet message on Earth Day, inviting them to learn about what inspires the brand to be "bigger than breakfast." When someone clicked through, they landed on a page all about Kodiak Cakes' conservation efforts and how that ties to their origin story.
Why We Love It:
On the first day of Amazon Prime Day, Jelly Belly announced their own two-day sale: 15% off sitewide, plus free shipping on orders over a certain amount. The limited-time promotion mirrored the “lightning deals” that consumers expect from Amazon’s annual event, and incentivized shoppers to take advantage of the offer before it was too late.
Why We Love It:
ba&sh used AI to optimize engagement and revenue during their Spring/Summer sale. They kicked things off by inviting subscribers to check out must-have vacation looks on their website. Then, the AI tool analyzed ba&sh's past campaign performance to figure out how many more messages to send to maximize clicks and conversions. It also whipped up catchy, high-performing SMS copy and identified the right segments for each message.
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See Attentive in action
Drive more digital revenue with personalized mobile messaging.
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