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texts we love
Discover how the best
Discover how the best brands use
brands use
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Since many people eagerly await Memorial Day sales to shop for summer clothing, The Normal Brand invited customers to check out their latest arrivals ahead of the long holiday weekend. Their message came at the perfect time for anyone considering buying a new outfit for the annual barbecues and outdoor gatherings coming up.
Why We Love It:
SMS subscribers love getting exclusive offers—especially those they can share with friends and family. Rubio’s, a fast casual restaurant, messaged subscribers to let them know that as a rewards member, they would have an offer for two entrees for $16 already loaded in their account. If recipients weren’t already in the membership program, they could quickly join right from their phone to get this great Memorial Day deal.
Why We Love It:
ONEHOPE knew cocktails and mocktails would be on the menu for New Year’s Eve parties, and helped their customers shake things up by sending some fun, celebratory recipes straight to their phones. There was no sales pitch attached to this campaign, and it positions ONEHOPE as a helpful resource to their customers.
Why We Love It:
McConnell’s Fine Ice Creams crafted a sweet campaign to inspire special outings on Mother's Day and drive traffic to their physical stores. The ice cream company created a segment of SMS subscribers who live near one of their Scoop Shops, then sent them an exclusive geo-targeted promotion: two scoops for the price of one, only on Mother’s Day.
Why We Love It:
Lunya's triggered low inventory journey gives subscribers a heads up when an item they were eyeing is so popular, it's almost out of stock. The brand playfully encourages them to "hurrrry" back to the website to make a purchase before someone else scoops up the last one.
Why We Love It:
Love Wellness—a multivitamin and health supplement brand—sends new SMS subscribers a “perfect match” quiz two days after they sign up to encourage product discovery. The link included in the text sends subscribers to the quiz on Love Wellness’s website to help them seamlessly find personalized recommendations, while driving online revenue for the brand.
Why We Love It:
Protein-packed breakfast brand Kodiak Cakes dished out the savings using both SMS and email to get customers to take a bite out of their Prime Day deal of 20% off oatmeal variety packs. The SMS campaign included individual links to the featured products so customers could quickly buy their preferred product, or try something new at a discounted rate.
Why We Love It:
Knix uses MMS for big splash moments—like when they announced the launch of their new WingWoman Bra. The brand discovered through A/B testing that their audience converts at a higher rate when receiving multimedia messages. Now, Knix opts for MMS when they have key launches or core product updates, or when they feel like adding a visual component to their campaign will boost performance.
Why We Love It:
Bulova added a colorful twist to their 4th of July savings event. Instead of launching a more traditional sitewide sale, the watch brand matched the theme of the weekend by only discounting their red, white, and blue models. The approach was a fun way to highlight a special selection of their watches while offering customers a great limited-time deal.
Why We Love It:
On April Fool’s Day, Bob’s Red Mill shocked their SMS audience with a fake product announcement for their savory sandwich bars. The band leaned into the prank with a branded GIF and cheeky greeting (“Move over PB&J”). This light-hearted strategy prompted subscribers to do a double-take, encouraging them to click the direct link and discover real products.
Why We Love It:
Two weeks after a subscriber makes a purchase, Whirley Pop Shop sends a follow-up text message using Attentive’s Two-Way Journeys™, making it easy to schedule a repurchase reminder. After setting up the triggered flow once, the brand can automatically confirm the subscriber’s choice and set up future reminders. Since SMS subscribers are often highly engaged, repeat customers, this flow consistently drives incremental revenue from the brand’s mobile audience.
Why We Love It:
One week after their holiday shipping deadline, Society6 eased their SMS subscribers’ holiday shopping worries with a direct link to their festive gift cards. They made the image’s design and dimensions to look like the gift card, teasing the instant gift-giving experience and inspiring subscribers to give one themselves.
Why We Love It:
Sassy Jones gave their loyal SMS subscribers in the SJSS (“Sassy Jones Secret Society”) exclusive access to their Black Friday Pre-Sale Vault. Knowing the new arrivals will be in high demand over Black Friday, these highly engaged subscribers were quick to shop the products before anyone else.
Why We Love It:
Realtree uses Attentive’s Spin-to-Win sign-up units to welcome potential subscribers with a fun, interactive experience. The background image infuses the hunting brand and showcases some of their product offerings. Their wheel includes a mix of percent-off and dollar-off deals, keeping subscribers on their toes to see which offer they’ll win.
Why We Love It:
Paper Source gave their SMS subscribers the option to receive daily text channel perks leading up to Christmas. Interested subscribers could seamlessly opt-in to the perks by replying with COUNTDOWN. Then, they automatically received a confirmation and reminder to stay tuned for their daily texts. This strategy helped build brand loyalty and engagement from this new segment without fatiguing less active subscribers.
Why We Love It:
Electronics accessories brand Nomad Goods used conversational texting to quickly resolve an issue the customer was experiencing. A quick text exchange with the brand helped the customer overcome their concern in less than five minutes. The instantaneous nature of text messaging created a magical moment for the customer, leaving a lasting impression of the brand.
Why We Love It:
Momofuku uses Attentive’s Two-Way Journeys™ to allow new subscribers to customize their SMS experience from the get-go. This back-and-forth flow in their Welcome Journey asks subscribers their preferred message frequency to avoid fatiguing their audience. Immediately, the brand meets the demands of the highly engaged customers and drives web traffic with a recipe recommendation.
Why We Love It:
MATE is finding the best way to engage new subscribers—while educating them on their brand values—with their automated welcome flow. They are A/B testing this promotion of their all-natural products versus a call-to-action to shop their best sellers. This brand marketing strategy helps MATE connect with their new subscriber base over a shared love for clean and natural products.
Why We Love It:
Lifeboost Coffee stands out to customers through unique shopping experiences using Attentive’s Spin-to-Win sign-up flow. Customers are delighted by the percent-off opportunities when they opt-in for email and text. The mouthwatering image showcases their coffees, further engaging shoppers who want to join the brand community.
Why We Love It:
Groceries Apparel announced the online launch of their Weld + Indigo set to their highly engaged SMS subscribers. Since the product was previously only available in-store, the immediate nature of SMS made their subscribers feel in-the-know and instantly drove mobile revenue.
Why We Love It:
GotBag uses Attentive’s 2-in-1 sign-up unit on their mobile website to grow their email and SMS lists in one easy flow. The brand offers a 10% off discount for opting in to both channels. After subscribing, they instantly receive a welcome message with their coupon code. Want to learn more about GotBag and their products? Click below to see our collaboration in the Attentive Goods store.
Why We Love It:
Every Man Jack sent customers a special offer to help them spruce up for Valentine's Day: the chance to get a free cologne with any purchase over $50. Not only did this encourage people to click through and shop immediately, but it also gave them a way to add an extra touch of sophistication to their Valentine's Day plans.
Why We Love It:
Crocs tapped into the idea of Spirit Week to promote their collection of university-themed Jibbitz™ around the back-to-school shopping season. The campaign specifically appealed to college students and alumni, encouraging them to head to a nearby Crocs store to pick out a shoe charm that represents their school and show their pride.
Why We Love It:
Casely sends triggered price drop notifications to subscribers when an item they've looked at or added to their cart becomes available at a lower price. If cost is the main reason someone doesn't complete their purchase initially, a timely alert could convince them to convert ASAP, so they don’t miss out on a great deal.
Why We Love It:
As subscribers were shopping around for stocking stuffers on Cyber Monday, Casely sent a cart abandonment reminder to re-engage potential customers. The brand paired this message with their Black Friday sale, incentivizing these high-intent shoppers to convert without offering an additional discount. Plus, with the personalized link bringing them back to the product they had their eye on, shoppers could easily pick up where they left off and make a purchase.
Why We Love It:
Big Blanket Co. used a countdown timer sign-up unit effectively to market their own gift of time for new subscribers by offering free two-day shipping. The countdown to the holidays was on, and Big Blanket Co. shoppers were guaranteed to have their gifts delivered just in time. This provided an excellent opportunity for Big Blanket Co. to better understand their customers and how far out they started shopping for holiday gifts so they can better segment their audiences next year.
Why We Love It:
Utz texted their subscribers ahead of Memorial Day, encouraging them to stock up on chips, dip, and other snacks for the long weekend. They included a link to their store locator in the message, so shoppers could easily find Utz near them and get everything they needed to enjoy their unofficial summer kickoff festivities.
Why We Love It:
Steinhafels—a mattress and furniture retailer–teased their Cyber Monday sale on their SMS channel. The eye-catching GIF provided details on the Bonus Buys and their limited-quantity nature. The direct link allowed subscribers to prepare their carts ahead of time, so they were ready to shop the high-demand products as soon as the sale started.
Why We Love It:
Right before the New Year, Revel Nail reminded subscribers that they don’t need the holidays as an excuse to “treat yourself” by promoting their subscription option. Since customers had just gotten out of the gift-giving craze, the brand introduced a way to experience those moments of delight year-round. The subscription promotion helped nurture their new subscribers from the holidays and capture incremental revenue.
Why We Love It:
Purity Coffee treated their VIPs like gold and saved them some green with their St. Patrick’s Day discounts and free shipping offer. Offering exclusive discounts to VIPs not only makes them feel valued and appreciated, but it also encourages repeat business and fosters long-term loyalty. Plus, by sharing when the deal expired, customers could shop on their timeline and still score some savings.
Why We Love It:
No Days Wasted anticipated their subscribers’ needs with a playful pre-game prep campaign. While the timely sale was sitewide, they promoted product discovery by recommending their DHM Detox as the perfect fix for the day after the celebration.
Why We Love It:
Rather than incentivizing recent shoppers to buy again right away, LIVELY's post-purchase journey focuses on keeping these customers engaged, so they want to come back later. At the end of the journey, LIVELY shares helpful educational content that teaches customers how to properly care for their intimates.
Why We Love It:
Eyewear retailer LensDirect text subscribers to let them know they could skip the waitlist and pre-order their new limited edition sunglasses. To further incentivize subscribers, the brand also included a 20% off coupon code to use with purchase.
Why We Love It:
Kodiak Cakes used their SMS channel to stand out among the sea of enticing discounts during Prime Day. The brand messaged shoppers on the first day of the event to promote their own exciting offer: 20% off their most popular bundles on Amazon. Not only did this strategy help Kodiak Cakes to get their offer in front of customers in an engaging and timely way, but it also made sure people could easily access the deal and shop right from their phones.
Why We Love It:
FragranceNet saw that their highly engaged SMS subscribers were the perfect audience to invite to join their Purpl Lux Subscription Box. The specified price (“as low as $9.95/mo”) and free shipping incentive gave an extra push to price-conscious shoppers who may have been on the fence.
Why We Love It:
Kitchenware retailer and recipe hub Food52 eased the stress of last-minute Thanksgiving cooking for their SMS subscribers by sharing these timely recipes. This non-promotional campaign helped engage with their SMS community during this major cooking holiday, while driving subscribers to their website where they could start browsing products for the holidays.
Why We Love It:
Erin Condren created a conversational quiz with Two-Way Journeys™ to start driving back-to-school purchases early in the summer. The brand asked subscribers to share which products they’re most excited about getting for the new year and, based on their responses, directed them to the relevant category page to shop.
Why We Love It:
In the holiday spirit of giving back, DIFF Eyewear brought awareness to their charitable efforts with their Giving Tuesday sale. After detailing the discount, they reminded customers of their “buy a pair, give a pair” initiative. The focus on their philanthropic mission was the perfect way to excite shoppers about the brand while spreading the word about how they’re making a difference.
Why We Love It:
A few days before April Fool’s Day, Color Wow rewarded their loyal SMS subscribers with early access to their seasonal sale. The vibrant GIF and on-theme discount code (“NOJOKE”), delighted subscribers and drove online revenue around this unique marketing holiday.
Why We Love It:
Cheryl’s Cookies played a prank on their subscribers by introducing the new and unique mashed potato and gravy cupcake. The brand has a lot of fun on April Fools’ Day with coming up with some creative flavor combinations that definitely catch their subscribers’ attention. But they weren’t kidding when they offered subscribers 25% off their next order in honor of the holiday.
Why We Love It:
Tech accessories brand Casely sent a final reminder text for their sitewide promotion. While the promo code (“B2S”) reflected their back-to-school marketing, the general sitewide sale appealed to all SMS subscribers and helped drive last-minute revenue.
Why We Love It:
Cariuma saved their SMS subscribers the stress of holiday shopping by sending personalized gift guides based on who they’re shopping for with Attentive’s Two-Way Journeys™. When subscribers were looking for someone who likes to shop for their own style, the brand automatically recommended their gift cards as a holiday cheer guarantee.
Why We Love It:
Alpha Paw automatically greeted subscribers who opted in for both email and text during their New Year’s sale with a direct link to shop the sitewide sale. After a few days, the brand shared their products’ glowing reviews as an extra push for new subscribers who hadn’t yet engaged with the limited-time offer.
Why We Love It:
Victoria Beckham Beauty uses an 'exit intent' trigger to 'pop up' their sign-up unit when someone's about to leave their site. The timely discount offer encourages these browsers to stay, keep shopping, and (hopefully) convert—allowing the brand to recover otherwise lost revenue.
Why We Love It:
Thread Wallets helped customers show off their school spirit with school color-inspired wallets and accessories. The wallets were perfect for students, alumni, and supportive family members. Subscribers would be eager to click and find out if their schools were represented and get their new wallet before heading back to school.
Why We Love It:
Spiceology cross-promoted their Instagram account by inviting their SMS subscribers to a Thanksgiving live stream with celebrity chefs “The Grill Dads.” This influencer collaboration caught the eye of subscribers who were also fans of the quirky duo—inspiring them to tune in and recreate the dish with Spiceology products.
Why We Love It:
Rachio helps their customers automatically save water every day with their sprinkler systems. They wanted to help subscribers automatically save on a new system by automatically applying a 20% discount during their Earth Day sale. This offer and call to action to save water ties perfectly with Rachio’s mission and values around conservation.
Why We Love It:
Sustainable jewelry brand Pura Vida Bracelets sent out this message to its SMS subscribers to promote the Charity Wildlife Collection. The message ends with a direct link to shop the collection and “do some good!” Pura Vida extends their support for social causes to all communication channels, including text messaging, to maintain its authentic brand voice and spread the word about the initiative.
Why We Love It:
Piper Lou invited their SMS subscribers to find their niche with the Box of Awesome subscription service. They positioned the box membership as a “club,” enticing subscribers to take advantage of its exclusive perks. The playful GIF lists the many box categories, so subscribers can easily recognize their favorites and explore via the direct link.
Why We Love It:
Neiman Marcus tapped into their engaged SMS audience to cross-promote their mobile app and drive downloads. Their campaign specifically targeted subscribers who use an iOS device, so they could easily click the link and get the app—without putting down their phones.
Why We Love It:
Retail brand Monsoon uses SMS to remind their loyalty program members when they have reward vouchers available. They also let them know about limited-time point schemes to encourage them to make their next purchase soon.
Why We Love It:
Last Valentine’s Day, McConnell’s Fine Ice Creams ditched real flowers for a bundled “bouquet” of their seasonal best-selling pints. This Valentine’s Day bundle was a perfect opportunity to help SMS subscribers treat themselves—and their loved ones—with something sweet.
Why We Love It:
Face mask retailer Lutema knew that this year’s game day gatherings are about safety first, so they sent a relevant discount to stock up for the whole team. They tied in their lighthearted brand voice with an eye catching graphic and enticing percent-off discount.
Why We Love It:
Kodiak Cakes turned their Father’s Day sale announcement into an interactive campaign by inviting their subscribers to reply with "RECIPE" for the perfect dish to spoil dad. This playful approach not only made their message more engaging, but it also gave the brand a creative way to drive people back to their site and spotlight specific products needed to make the recipe.
Why We Love It:
Igloo makes sure their subscribers can buy the products they want at cooler, lower prices by sending them triggered price drop alerts via SMS. These timely messages create a sense of urgency and excitement for their subscribers to click through and shop immediately—before the offer melts away.
Why We Love It:
Elevated Faith launched their highly anticipated necklace line with a sophisticated A/B testing strategy. The simple GIF showcased the seasonal products and highlighted the customer anticipation (“we heard you”). They tested the GIF and copy in four versions, looking to find the most impactful style for this type of product launch campaign in the future.
Why We Love It:
Drink Poppi used SMS to maximize visibility for an influencer campaign featuring Hailey Bieber. Subscribers could get ready for Halloween like Bieber by snagging their favorite drinks—as well as get 20% off their next order.
Why We Love It:
Brilliant Earth found a brilliant way to personalize the shopping experience for their subscribers by asking them what role they were playing in the upcoming wedding season. By answering if they were the bride, in the bridal party, the groom, or a wedding guest, Brilliant Earth would respond with recommendations and links to complete their wedding season look. This was an excellent strategy to collect zero-party data that could be used to tailor future sends.
Why We Love It:
Beautycounter captured un-discounted revenue by texting this timely pick-me-up to their SMS subscribers. While the end of Daylight Saving Time usually marks the shift to colder, shorter days, the positive beauty brand celebrates the day as an opportunity to find new fall products. With a direct link to their seasonal favorites, subscribers can easily “fall back” and use their extra hour to shop.
Why We Love It:
BEIS doesn’t joke around when it comes to quality luggage and travel accessories, and they weren’t sending dad jokes for Father’s Day. Instead, they sent this SMS message with their Father’s Day gift guide to subscribers who were looking for the perfect gift for Dad.
Why We Love It:
Wyndham Hotels & Resorts sent this SMS message to provide highly-personalized recommendations based on the type of vacation subscribers were looking for. Whether wanting an all-inclusive getaway or an adventure with their furry friends, subscribers could get suggestions for their dream vacation without searching for it.
Why We Love It:
Thread Wallets has redefined minimalist carry goods but wanted to maximize the savings for customers with their Prime Day deal of 50% off. They ensured customers knew about this amazing deal by using SMS and email to drive subscribers directly to their Amazon store, where they can do all of their shopping in one place.
Why We Love It:
The Bouqs Co playfully reminds their subscribers not to put off Mother’s Day shopping by incentivizing them with an “early bird” discount. Not only does this strategy drive more purchases for the brand ahead of the holiday, but it also helps their customers avoid the stress of having to run out and find a beautiful bouquet at the last minute.
Why We Love It:
Swap.com infuses brand voice in its triggered abandoned cart reminder, positioning themselves as a helpful shopping companion. They personalize the text message with the abandoned item name (“The North Face Coat”), helping jog the subscriber’s memory. To make it as easy as possible, Swap.com ended with a direct link to the saved carts so subscribers can finish checking out.
Why We Love It:
Streetwear bag and accessory brand Sprayground launched their Halloween “Boo Collection” to their SMS subscribers. The eye-catching GIF brings the collection (back) to life by showcasing the backpacks in a spooky, animated scene. The exclusive nature of the limited-edition product drove their subscribers to instantly shop the scary styles.
Why We Love It:
Schoolhouse linked to a 2-in-1 sign-up landing page in their Instagram Stories to tap into their social media audience and simultaneously scale their SMS and email list. Subscribers were delighted to get early access to the brand’s seasonal sale. This dedicated landing page allowed the brand to track where subscribers were coming from and curate their social commerce strategy.
Why We Love It:
Perfect Bar took a non-promotional approach to marketing on Father’s Day, using the holiday as an opportunity to connect with their audience on a more personal level. On Father's Day, they invited their subscribers to learn more about their family story and to celebrate their dad who founded the brand.
Why We Love It:
No Cow recognizes that their engaged SMS audience wants to be the first-to-know when their favorite products are back in stock. So, they use transactional Journeys to remind high-intent subscribers who browsed the product of their interest. The direct link and infused brand voice (“Ok, don’t freak out”) encouraged subscribers to instantly shop the new product while it lasts.
Why We Love It:
In February, Miss Jessie’s celebrated Black History Month with an educational text campaign highlighting their natural curl products. The brand started with an introductory fact that helped subscribers recognize the historic moment and modern growth. Subscribers were invited to find their “Curly Type” and explore tips, styles, and products that would help them wear their curls proudly.
Why We Love It:
Kindra uses A/B testing in their welcome flow to discover how interactive moments engage new subscribers. They test their standard welcome flow against the gamified experience of Attentive’s Spin-to-win sign-up unit. By testing their new subscribers’ experience and experimenting with new features, Kindra can optimize their SMS channel to engage their mobile audience.
Why We Love It:
Igloo offered their customers a free gift with purchase to drive more sales around Father's Day. The brand strategically chose a product that also happens to make a great Father’s Day gift: a stainless steel mug. Or, as the brand positioned it in their campaign message, an upgraded version of the classic "World's Greatest Dad" mug.
Why We Love It:
Harold Home converted Labor Day shoppers into subscribers by offering a free mug with purchase after they opted in for emails and texts. The brand customized their mobile sign-up unit specifically for Labor Day to stand out to visitors around the large shopping weekend.
Why We Love It:
Fast casual restaurant Freebirds World Burrito tapped into their subscribers’ curiosity mindsets by teasing what their limited-time mystery offer could be. A free item, or a percentage-off discount? Subscribers could satisfy that curiosity and unlock a great offer by clicking the link in the SMS message.
Why We Love It:
Food52—innovator in the food, cooking, and home space—sent SMS subscribers a “foolproof recipe for cinnamon rolls.” They included a mouth-watering image of the cinnamon rolls and ended with a link to their blog post that contained the recipe.
Why We Love It:
Erin Condren encouraged product discovery around the holidays by sending a gift guide to their SMS subscribers. This resource was not only a helpful time-saver, but it also helped shed light on new products. Erin Condren included a GIF that teased the featured items, and a direct link to the guide to help customers avoid the stress of finding the perfect gift, while driving online revenue for the brand.
Why We Love It:
Beauty awards create huge demand for certain products. When ELEMIS took home 6 titles at the 2023 CEW UK Beauty Awards, they shared the news with their SMS audience. The non-promotional text message invited their subscribers to celebrate by buying (and trying) some of the winning items.
Why We Love It:
In early December 2020—after the hype of Cyber Week had died down—ELEMIS texted their SMS subscribers about their second round of Black Friday deals. In the spirit of the holidays, the surprise nature of the sale and gift delighted subscribers and prompted them to shop and see for themselves.
Why We Love It:
Cozy Earth introduced some new products for the new year and wanted SMS subscribers to be the first to see their new towel collection. Subscribers were invited to join a livestream event where they could learn more about the product line and be the first to get their hands on these new towels in the new year.
Why We Love It:
Cocofloss delivers personalized experiences to shoppers with 1:1 text messaging using Attentive Concierge™. After a subscriber visits the site, they’re automatically greeted with a helpful text message that’s hyper-personalized with the subscriber's name (“Hey Gail”) and a link to the page they were browsing. A quick 1:1 text exchange with a real person answered the customer’s question, encouraging them to click back on the direct link and complete their purchase.
Why We Love It:
Chowdaheadz engaged with their St. Patrick’s Day-loving customer base with a seasonal twist on their featured t-shirt of the week, delighting subscribers with a joke about the holiday’s origin. The percent-off incentive and timely reminder (“Get In Time For…”) drove subscribers to take advantage of the wicked awesome deal on festive gear.
Why We Love It:
Cariuma invites new subscribers to join their sustainability efforts with a two-part triggered welcome flow. The footwear brand offers extra insoles as a unique incentive to drive opt-ins. 24 hours after new subscribers sign up, they receive a welcome text about Cariuma’s brand values, connecting with the audience over a shared passion for sustainable fashion.
Why We Love It:
The official store of Bruce Lee uses text messaging to update fans on new offers. In this text, they promoted their “Be Water” membership program, where members would have a chance to win monthly giveaways. Bruce Lee included a direct link to join the membership program, and added an eye-catching GIF to catch subscribers’ attention immediately.
Why We Love It:
In their "Crafted For Life" campaign, Birkenstock ties real customer stories to the everyday functionality of their shoes. The video series highlights how Birkenstocks are crafted to last, and how their customers have worn different styles to express themselves through all walks of life. The brand used their SMS channel to share each story with subscribers, and encourage them to learn more about their mission and values.
Why We Love It:
Blenders Eyewear treated their customers to an exclusive deal for the 4th of July: free shipping on any purchase, no minimum required. Shoppers had the freedom to choose any item(s) they wanted, without worrying about reaching a spending threshold. But they also needed to act fast—the offer was only available for one day.
Why We Love It:
A few days before Valentine’s Day, Veronica M inspired their SMS subscribers to finish up their gift shopping with an e-gift card campaign. They infused their friendly brand tone (“We got you covered!”) to emphasize the helpful tip. The direct link made it easy for subscribers to shop the gift cards and “let them pick their favorite,” capturing last-minute seasonal revenue.
Why We Love It:
Venus et Fleur wanted to help subscribers out for Mother’s Day. First, they reminded them of what date the holiday fell on. Then, for customers who weren’t sure what kind of gift they wanted to give mom for Mother’s Day, Venus et Fleur helped them with their problem by sharing a curated gift guide. Finally, they offered complimentary shipping on orders over $299 so they could save on the perfect gift for mom.
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Why We Love It:
Swap.com sends SMS subscribers a triggered post-purchase text three days after they buy an item, encouraging them to refer a friend. By including a 40% off discount for these active customers, the automated flow drives online revenue, builds brand loyalty, and promotes new customer discovery.
Why We Love It:
Southern Proper made it easy for customers to get discounted prices during the Labor Day sale by not requiring a promo code. The shopping experience was streamlined as customers didn’t have to remember a code in case they wanted to shop the sale later. Southern Proper could still track shoppers with unique URLs or UTM tracking. The 30-60% off was a clickable incentive, and the brand let customers know that this was the biggest sale of the year.
Why We Love It:
SkullCandy—a headphone and speaker brand—used their SMS channel as a direct and instant way to drive traffic to their one-day flash sale. The brand used segmentation to send a “final hours” reminder to subscribers who hadn’t shopped the sale yet. SkullCandy emphasized the urgency with a countdown (“4 hours remaining”), encouraging subscribers to act fast.
Why We Love It:
Skechers used their back-to-school sale as an opportunity to grow their loyalty program. The brand offered shoppers 20% off kids’ items—with a push to join Skechers Plus and unlock an extra 10% off. The offer was only available for a limited time, creating a sense of urgency for non-loyalty members to sign up immediately, save on their back-to-school shopping, and start earning points to use on future purchases.
Why We Love It:
Pura Vida Bracelets uses its text messaging channel to communicate with subscribers about the many different causes it helps support. In this message, the brand is promoting their Charity Originals bracelets, ending with the call to action to “shop for good.” By including the image that says “Wearing is Caring,” the message both showcases the product and promotes the cause.
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Why We Love It:
Sustainable jewelry brand Pura Vida Bracelets sent an early access offer to their VIP subscriber segment, reserving the deal for their most engaged customers. They emphasized the exclusive and personal nature of the VIP-only offer (“We want YOU”). This special treatment enticed Pura Vida’s loyal customers to shop the sale before everyone else.
Why We Love It:
Pittie Clothing Co. used SMS marketing to increase average order values during their Labor Day sale by running a buy two, get the third for free sale. The image worked well with the timing of this campaign, as customers gear up for cozy fall weather—and that applies to their furry friends, too.
Why We Love It:
RV rental company Outdoorsy messaged subscribers announcing a flash sale where they could save 10%. They used an easy-to-remember redemption code—it was the brand’s name—and their messaging played up FOMO to make sure no subscriber would want to pass up the chance to save on their next outdoor adventure.
Why We Love It:
ONEHOPE Wine reached out to subscribers early to remind them about Father’s Day and their shipping deadlines for on-time delivery for the holiday. They also reminded subscribers about the benefits of being a Club Member, including 20% off and free shipping when they spend more than $99. Subscribers can stack the savings and give Dad top-rated wines to sip and savor on his special day.
Why We Love It:
Monos personalized their special Boxing Day invitation by including the subscriber’s first name. On top of their product sales, the brand boosted their incentives with 10% back in store credit. Since engaged SMS subscribers are likely to be return customers, they were the perfect audience to claim the store credit offer and shop again.
Why We Love It:
Cat collar and accessories brand Made By Cleo celebrated Pride and invited subscribers’ pets to the party. Subscribers could shop the Pride Collection and get fun, colorful collars, bow ties, bandanas, charms, and bells all themed for the holiday. Plus, subscribers could enjoy 25% off the collection—no code required.
Why We Love It:
Magic Spoon knew their subscribers couldn’t say no to the cute office dogs visiting headquarters for National Bring Your Dog to Work Day. How could they not buy a bundle in their honor? This message tapped into feelings of enjoyment and fulfillment, and the idea that customers should reorder their favorite filling and healthy cereals.
Why We Love It:
Lull A/B tested an SMS campaign for their Halloween Special—sending one with an image and one without. The messaging (“witching hour”) and image leaned into the Halloween theme while showcasing the product. The test identified the MMS as the highest performing message, helping Lull use data to create strategies for future campaigns.
Why We Love It:
Liquid I.V. texted subscribers to help them stay hydrated for their St. Patrick’s Day celebrations with a buy three, get one free deal–no luck needed to get this great offer. With no exclusions, shoppers can stock up on their favorite flavors and enjoy superior hydration over the holiday.
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