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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Love Wellness applied a sophisticated segmentation strategy to convert unengaged subscribers. They sent this win-back campaign to those who had never made a purchase. Seeing that the brand’s usual campaign messages didn’t pique this group’s interest, they pointed these subscribers to the advice of their thousands of happy customers.
Love Wellness
Why We Love It:
Thanks to fictional character Leslie Knope from Parks & Recreation, many women look to the day before Valentine’s Day, February 13, as a time to celebrate other equally important relationships in their lives—their friends. Greetabl leaned into this fun holiday with a nod to Knope, encouraging their subscribers to “send the love.”
Greetabl
Why We Love It:
Goodr drove web traffic and online revenue from their SMS channel with an amusing campaign for their sunglasses giveaway. With a whimsical reference to Willy Wonka in the included image and witty ending (unless it’s a leap year…”), it’s no wonder this delightful campaign won the “Merry Award” in our Best of Text: Holiday 2021 Edition.
goodr
Why We Love It:
A countdown is a great way to generate excitement, clicks, and conversions, and Freebirds World Burrito did this with 12 Days of Freebies. Subscribers had to opt in to these daily messages and exclusive offers, but could take a sneak peek to see what mouthwatering offers were on the table. This is a smart way to segment their audience, as it lets them spot loyal customers and figure out which deals their customers like the most.
Freebirds World Burrito
Why We Love It:
To make the most of increased website traffic around Memorial Day, DW Home launched a custom sign-up unit to tease their upcoming offers and capture new subscribers. They incentivized opt-ins by promising to alert their SMS audience first when their deals drop. And they also created a special welcome journey for these new subscribers, to confirm their early access was secured.
DW Home
Why We Love It:
Crocs uses this 2-in-1 sign-up unit to build an exclusive SMS channel for their collaboration drops and sneak peeks, while driving email sign-ups, too. Since the brand is known for their range of collabs with notable brands and artists—from Justin Bieber to Hidden Valley Ranch—this first-to-know opportunity was a major incentive to convert subscribers who want to feel connected to this creative space and shop before others have the chance.
Crocs
Why We Love It:
For Giving Tuesday, luggage and accessories brand CALPAK brought awareness to their charitable efforts with their “Get Gifting, Get Giving” campaign. They included an image that gave subscribers a glimpse into the brand’s new cosmetics case while promoting the charitable cause in the text message copy. The seasonal campaign was a great way to share the brand’s values while driving Cyber Week revenue.
CALPAK
Why We Love It:
Used and rare books retailer Biblio encouraged their SMS subscribers to order a new book. The brand included a coupon code for 10% off purchases of $25 or more—for one weekend only. Biblio paired their text message with a fun GIF to ensure it caught subscribers’ attention.
Biblio
Why We Love It:
Banana Republic wanted to help their card members to kick off the new year off with some fresh styles without having to pay full price. They sent an SMS campaign offering 20% to engaged and high-intent customers. This campaign not only drove sales after the holiday season, but also helped increase customer retention.
Banana Republic
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