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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Helix Sleep celebrated post-party rest by giving their SMS subscribers early access to their 4th of July Sale. The brand teased some of the ultra-plush products that shoppers can find on sale with the attached image. This was a great way to tie-in seasonal trends, and drive revenue around a less-common shopping weekend.
Helix Sleep
Why We Love It:
GetFPV drove online revenue into overtime with their post-game campaign. As customers were on their phone decompressing from the day’s celebrations, this was the perfect opportunity to connect with their SMS audience and promote overstock orders.
GetFPV
Why We Love It:
Draper James promoted their latest styles with a “pick-me-up” text message. The clothing brand included an image of a design sketch, giving a glimpse into the brand’s creative process. They sent the message only to their long-term and most engaged subscriber segment—avoiding fatiguing those who may not have been as engaged, while rewarding their most loyal subscribers.
Draper James
Why We Love It:
Catbird makes it easy for their customers to find the perfect present with a curated Mother's Day Gift Shop on their website. They promote product discovery on the page with filters that people can use to browse specific items or collections (e.g., Most Gifted, Under $300). And by "opening" the shop a few weeks in advance, Catbird makes sure their customers have plenty of time to place their orders, so their gifts arrive on time or before Mother’s Day.
Catbird
Why We Love It:
Boot Barn used their SMS channel to stand out during the busy holiday shopping season by offering same-day delivery and personalized gift wrapping. Their engaged subscribers appreciated the help with finding last-minute gifts and making them more meaningful, allowing Boot Barn to increase brand loyalty and holiday revenue.
Boot Barn
Why We Love It:
Families are looking for ways to save money on back-to-school supplies. This includes tasty, healthy snacks for lunch or to eat at home after school. Bobo’s offered subscribers a BOGO 50% off deal that both saved them money and stocked the pantry.
Bobo's
Why We Love It:
BEIS, a brand known for its travel accessories, came up with a smart strategy for their countdown timer sign-up unit. In addition to receiving exclusive sale alerts for the upcoming Black Friday, new subscribers also received a 15% discount on their first purchase. This move is likely to result in recurring purchases and an overall boost in customer lifetime value for BEIS.
BEIS
Why We Love It:
Baked by Melissa wasn’t just celebrating Pride by offering limited-edition cupcakes, but they were also donating 10% of net proceeds from those sales to The NYC LGBT Community Center. By eating these delicious cupcakes, subscribers could help give back to the community.
Baked By Melissa
Why We Love It:
Beauty brand Youth to the People sent this SMS message to kick off Pride Month by supporting and educating their community. They shared an educational resource, a glossary of LGBTQIA+ terms, to help subscribers learn about words they might come across during Pride celebrations. Their non-promotional message is one of knowledge and love.
Youth to the People
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