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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Kat the Label AU texted their loyalty program members with an exclusive treat for the Easter holiday. They used their program’s initials, Sunday Society, in the promo code to make it easy to remember and use on the website. They also kept up an air of mystery as they didn’t spoil what the Easter treat was and encouraged customers to claim the secret offering to find out.
Kat the Label AU
Why We Love It:
Hikerkind texted subscribers ahead of the 4th of July holiday with some engaging, non-promotional content. If subscribers didn’t know what to do over the holiday, Hikerkind had a guide just for them that detailed five overnight hikes they might be interested in.
Hikerkind
Why We Love It:
The day before Cyber Monday, FragranceNet gave their SMS subscribers early access to the sitewide sale. The short but informative message included a seasonal poem (“Twas the night before..."), the discount customers could expect (“up to 80% off”), and a clear call to action (“shop now”). This early offer enticed their subscribers to shop the sale before everyone else.
FragranceNet
Why We Love It:
ELEMIS used National Sunscreen Day—which landed in the middle of their Memorial Day campaign—as a fun way to drive even more clicks and conversions during the sale period. The brand shared a quick fact about the importance of protecting your skin, highlighting their selection of sunscreens with a call to action to use their Memorial Day discount code for 25% off.
ELEMIS
Why We Love It:
Skin care brand ELEMIS sent this SMS message announcing their offers for Amazon Prime Day, which took place in mid-July. During the two-day sales event, shoppers could save 20% on some of their favorite full-sized products. ELEMIS listed the products that were included in Amazon Prime Day deals so subscribers knew immediately if their preferred product was on sale and could buy ASAP.
ELEMIS
Why We Love It:
The leaves were falling, and so were the prices on D’Artagnan’s fall collection. The brand texted subscribers letting them know they could save up to 25% on select meats and that if they ordered right away, they’d get their deliveries that same weekend. The color scheme of the image worked with the fall theme and literally helped customers picture what could be included in their fall feasts.
D’Artagnan
Why We Love It:
Cynthia Rowley—a fashion and lifestyle brand—drives text messaging opt-ins on its mobile website using Attentive’s “two-tap” sign-up technology. By offering a 10% off incentive, Cynthia Rowley can quickly grow their SMS subscriber list. After a subscriber joins, they receive an automated series of “welcome” messages introducing them to the brand.
Cynthia Rowley
Why We Love It:
An annual back-to-school essential is a new bag, and Claire’s was ready to help subscribers bag a good deal on backpacks–and everything else. To further entice shoppers, the brand offered 2x the rewards points during their back-to-school sale, doing double duty to encourage shoppers to buy more and incentivize them to join their rewards program if they hadn’t already.
Claire's
Why We Love It:
Travel brand CALPAK tapped into the hype around Amazon Prime Days by texting subscribers to let them know their products were primed and ready. They know many shoppers choose Amazon to get free shipping, so CALPAK offered customers the same deal if they shopped directly on their website.
CALPAK
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