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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Designer fashion brand Rebecca Minkoff supported mobile product discovery with their one-day-only SMS promotion. The brand messaged subscribers about the featured product’s discounted price and benefits to shoppers, using a GIF to showcase the variety of styles. With just one informative text, subscribers knew all they needed to click the link and checkout.
Rebecca Minkoff
Why We Love It:
Represent used text messaging to promote a new merch collection from Jonathan Van Ness (know as JVN). They infused the message with JVN’s signature voice (“Stun, Queen!!”) and let subscribers know to shop now since the collection would only be available for a limited time.
Represent
Why We Love It:
Rachio blended educational and promotional content in this SMS message as they shared a free guide on how to make tequila at home with their subscribers, and reminded subscribers why it pays to be opted into SMS messages. Quite literally, as they could snag $5 off a timer kit or valve—but only if they hurried and bought that day.
Rachio
Why We Love It:
Personal care brand Pureology promoted stocking up during the biggest sale of the year with the added bonus of a free gift. This message is perfect for both generous gift-givers and savvy self-gifters alike, as shoppers eagerly await BFCM deals to save big and stock up on their favorite products. Whether Pureology's customers are treating themselves or sharing the love, everyone can appreciate a well-timed shopping reminder featuring a fantastic discount.
Pureology
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Why We Love It:
One week before Black Friday, Overstock Art launched an “Early Bird” holiday sale to their SMS subscribers. The campaign offered TWO enticing discounts with relevant coupon codes (“EARLY50 & THX200”) for each. This early holiday promotion helped the brand get a head start on their competitors and catch shoppers’ attention before the busy sales season.
overstockArt.com
Why We Love It:
Nourish invited their subscribers to treat themselves during International Self-Care Day with a gift-with-purchase offer. This limited-time promotion encouraged customers to indulge and practice self-care while they enjoyed some great savings on their favorite products. Both the sense of urgency and the gift offer drove immediate sales during a slower season.
Nourish
Why We Love It:
Dairy-free coffee creamer brand nutpods sends well-time abandoned cart reminders to SMS subscribers who’ve left the site before completing their purchase. The brand uses their playful brand voice in the text (“get to sippin’”) and includes an image to help remind subscribers what they’ve left behind.
nutpods
Why We Love It:
One great way to engage customers and get them to shop immediately? Create FOMO with back-in-stock alerts that announce when popular items are available for purchase again—like Ninja Kitchen did with one of their knife sets.
Ninja Kitchen
Why We Love It:
Michaels inspired their SMS audience to get creative on Earth Day with a curated collection of craft projects. They spoke to subscribers’ preferences by sending these child-level crafts to their “Kids Shoppers” segment—subscribers who had browsed or purchased kids’ products in the past. The direct link took customers to the “Earth Project” collection, where they could browse projects, explore step-by-step instructions, and shop for materials.
Michaels
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