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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Wayback Burgers gave their subscribers some extra credit during the back-to-school shopping season and credited them with $5—$5 off their next purchase of $30 or more. The message had a sense of urgency as the offer was only valid that day and it was timely for families who were probably hungry after all their shopping.
Wayback Burgers
Why We Love It:
Snack brand Utz texted their subscribers with a seasonal, limited-time offer focused on celebrating National Cheese Lovers Day. This playful message offered subscribers a 20% off discount on cheesy snacks to play into the food holiday. Utz communicated the urgency of this limited-time offer (“TODAY ONLY” and “HURRY! Offer expires at 12pm!”) and ended with a direct link to shop their selection of cheesy snacks.
Utz Snacks
Why We Love It:
Snack brand Utz texted SMS subscribers with exclusive first access to shop their “Snack into Spring” sale before anyone else. They paired the sense of urgency in their text message with a fun, attention-grabbing GIF that echoed the big sale.
Utz Snacks
Why We Love It:
American jam band Umphrey’s McGee promoted their Zonkey reissue to their fans via text messaging. In addition to ordering the vinyl, Umphrey’s McGee also let subscribers know that they’d be entered to win a signed copy of the original. They also included an eye-catching graphic of the vinyl and a direct link to shop.
Umphrey's McGee
Why We Love It:
Country artist Tim McGraw texted subscribers to let them know this was their last chance to get 20% off the entire store. He created a sense of urgency in the text stating that the “Sale ends Friday, December 11!” The text message also included a graphic that listed additional offers, such as 10% off Grit & Grace Book & Book Bundles.
Tim McGraw
Why We Love It:
A few days before St. Patrick’s Day, TruDog gave their SMS subscribers early access to their sitewide sale. The text included an image highlighting the sale’s details with an adorable seasonal twist. Giving SMS subscribers exclusive access made shoppers feel special, building urgency to instantly click the direct link and “stock up.”
TruDog
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Why We Love It:
Thread Wallets—a lifestyle and accessories brand—used a creative text campaign to stand out from other Labor Day flash sales. They clearly communicated the sale’s details and limited-time nature. The simple but effective GIF was designed to capture subscribers’ attention, setting the message apart from the many sales happening during the long weekend.
Thread Wallets
Why We Love It:
Supergoop! aimed to help customers with any health-related New Year’s resolutions by sending weekly tips straight to subscribers’ phones. It’s engaging,interactive, and shows they care about their customers and their health—proving the mission of the brand in this educational and inspirational marketing campaign.
Supergoop!
Why We Love It:
Designer fashion brand Rebecca Minkoff shared a “Secret Sale” exclusively with their SMS subscribers, reserving the deal for these highly engaged customers. Keeping the message short, they used a colorful graphic to stand out and describe the sale’s details. The brand emphasized the sale’s exclusive nature (“SECRET”)—encouraging in-the-know subscribers to take advantage of the text channel perk and shop.
Rebecca Minkoff
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