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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Customers were eagerly awaiting Lulu & Georgia’s anniversary sale offering 25% sitewide, and a countdown timer made it even easier for them to know exactly when to come back to the website and shop. Website visitors could become Insiders and get emails and texts to be notified of other sales or exclusive offers.
Lulu & Georgia
Why We Love It:
LATHER, a personal care brand, offered subscribers double the loyalty points on top of 25% off. Promoting a loyalty program is a great option to tap into the power of self-gifting without calling it self-gifting, because customers can save up their points for a special gift or perk in the future. These memberships are a great way to strengthen customer loyalty, increase lifetime value, and reaffirm the value your brand offers customers.
LATHER
Why We Love It:
La Colombe Coffee Roasters sent a text to subscribers to let them know their bestselling coffee and cold brews are available in bulk sizes. This is an effective strategy to help subscribers learn more about your brand and encourage them to make a purchase, without having to provide a discount or special offer.
La Colombe Coffee Roasters
Why We Love It:
Keranique celebrated their new subscribers—who opted in through a Valentine’s Day-themed Text-to-Join—with a triggered welcome message offering early access to their site-wide sale. The day-of reminder encouraged the VIP segment to treat themselves to their favorite hair care products.
Keranique
Why We Love It:
Kat the Label AU texted their loyalty program members with an exclusive treat for the Easter holiday. They used their program’s initials, Sunday Society, in the promo code to make it easy to remember and use on the website. They also kept up an air of mystery as they didn’t spoil what the Easter treat was and encouraged customers to claim the secret offering to find out.
Kat the Label AU
Why We Love It:
Hikerkind texted subscribers ahead of the 4th of July holiday with some engaging, non-promotional content. If subscribers didn’t know what to do over the holiday, Hikerkind had a guide just for them that detailed five overnight hikes they might be interested in.
Hikerkind
Why We Love It:
The day before Cyber Monday, FragranceNet gave their SMS subscribers early access to the sitewide sale. The short but informative message included a seasonal poem (“Twas the night before..."), the discount customers could expect (“up to 80% off”), and a clear call to action (“shop now”). This early offer enticed their subscribers to shop the sale before everyone else.
FragranceNet
Why We Love It:
ELEMIS used National Sunscreen Day—which landed in the middle of their Memorial Day campaign—as a fun way to drive even more clicks and conversions during the sale period. The brand shared a quick fact about the importance of protecting your skin, highlighting their selection of sunscreens with a call to action to use their Memorial Day discount code for 25% off.
ELEMIS
Why We Love It:
Skin care brand ELEMIS sent this SMS message announcing their offers for Amazon Prime Day, which took place in mid-July. During the two-day sales event, shoppers could save 20% on some of their favorite full-sized products. ELEMIS listed the products that were included in Amazon Prime Day deals so subscribers knew immediately if their preferred product was on sale and could buy ASAP.
ELEMIS
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