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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
The leaves were falling, and so were the prices on D’Artagnan’s fall collection. The brand texted subscribers letting them know they could save up to 25% on select meats and that if they ordered right away, they’d get their deliveries that same weekend. The color scheme of the image worked with the fall theme and literally helped customers picture what could be included in their fall feasts.
D’Artagnan
Why We Love It:
Cynthia Rowley—a fashion and lifestyle brand—drives text messaging opt-ins on its mobile website using Attentive’s “two-tap” sign-up technology. By offering a 10% off incentive, Cynthia Rowley can quickly grow their SMS subscriber list. After a subscriber joins, they receive an automated series of “welcome” messages introducing them to the brand.
Cynthia Rowley
Why We Love It:
An annual back-to-school essential is a new bag, and Claire’s was ready to help subscribers bag a good deal on backpacks–and everything else. To further entice shoppers, the brand offered 2x the rewards points during their back-to-school sale, doing double duty to encourage shoppers to buy more and incentivize them to join their rewards program if they hadn’t already.
Claire's
Why We Love It:
Travel brand CALPAK tapped into the hype around Amazon Prime Days by texting subscribers to let them know their products were primed and ready. They know many shoppers choose Amazon to get free shipping, so CALPAK offered customers the same deal if they shopped directly on their website.
CALPAK
Why We Love It:
Bobo’s makes snack time easy, whether their bars are popped into a lunch box or waiting at home as a healthy after school snack. They texted subscribers letting them know it’s the perfect time to get back-to-school ready and stock up on snacks—and save 25%. They also included an image to help show off their tasty treats and showcase flavors subscribers may not know about.
Bobo's
Why We Love It:
Welcome a new year with new, timeless luggage. BEIS emphasized that the value and quality of their luggage is so worth it, they don’t need to discount their products. No matter where their customers’ travels take them, their luggage will be functional and stand the test of time.
BEIS
Why We Love It:
Baked by Melissa encouraged customers to purchase their party-ready 100 packs by the shipping deadline, to get them in time for their 4th of July weekend celebrations. By letting people know they only had a few hours left to order—and including an incentive—the brand created a sense of urgency for people to click-through and shop immediately.
Baked by Melissa
Why We Love It:
Astrid and Miyu offered to help subscribers find the perfect plus one for any upcoming summer weddings. And it was in the form of pearl jewelry. They linked directly to a curated collection of bridal-inspired looks and jewelry. The image showcased a variety of necklaces, bracelets, and rings to help steer subscribers down the right path of what they needed to shop for.
Astrid & Miyu
Why We Love It:
Clothing retailer 1987 invited subscribers to treat themselves to some self-gifting during the holiday season. The message was playfully conspiratorial as they promised they’d keep their subscribers’ self-gifting shopping hush-hush and tempted them with a peek at the newest arrivals in their holiday edit collection.
1987
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