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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Happiest Baby subscribers wouldn’t want to snooze on this Black Friday in July promotion. They could snag 25% off for a limited time during the SNOOzefest Sale. Instead of getting up early to score amazing Black Friday deals, parents could rest easy knowing their babies were getting quality sleep and that they’d saved big.
Happiest Baby
Why We Love It:
The chocolatier Godiva texted subscribers to remind them to take a moment for themselves. Rather than offering a discount code or other shopping incentive, they tapped into the indulgent feeling around International Self-Care Day. The timely message invited subscribers to take their moment of relaxation to the next level with a treat that comes in Godiva’s signature gold box.
Godiva
Why We Love It:
Lobster delivery service Get Maine Lobster reminds SMS subscribers about items they’ve left behind in their online cart by sending well-timed abandoned cart messages. These automated text messages nudge subscribers to complete their online checkout before it’s gone—an effective way to drive revenue that would have otherwise been lost.
Get Maine Lobster
Why We Love It:
Farmacy Beauty used geo-targeting to invite their subscribers in the NYC and LA areas to their in-person ice cream event. The collaboration with the beloved sweets brand and image of the limited-edition product built excitement leading up to the event. They delighted subscribers with the free scoop bonus, rewarding their highly engaged SMS audience and connecting with customers at unique touchpoints.
Farmacy Beauty
Why We Love It:
Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—uses text messaging to remind her subscribers to join her for live Q&A’s on Instagram. In the text, she includes what subscribers can expect to learn and ends the message with a link back to her Instagram account.
Dr. Leaf
Why We Love It:
Online meat delivery service D’Artagnan sent this non-promotional SMS message to share a delicious and seasonally-appropriate recipe with subscribers. This approach positioned the brand as a trusted source of culinary inspiration. It also made them a part of their subscribers’ everyday lives by encouraging them to try new dishes. The recipe included a subtle plug for their services, as subscribers could order the necessary ingredients through D’Artagnan.
D’Artagnan
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Why We Love It:
Protective phone case brand CASETiFY made it easy for everyone in the family to get a phone case to reflect their personal style and save money at the same time. By increasing the discount with each item purchased, customers were more likely to purchase more and increased CASETiFY’s average order value. CASETiFY could also track phone models and then upsell customers later by offering the case style but for a newer phone model.
CASETiFY
.avif)
Why We Love It:
Jewelry retailer Catbird used a countdown timer sign-up unit to generate excitement around their collaboration with J.Crew. Hours ahead of the launch, consumers could sign up to get first access to the collection and a bonus welcome offer as a token of appreciation. The brand also subtly hinted that subscribers could expect more “perks” to come.. Catbird nailed creating that sense of urgency and excitement around an exclusive offering with immediate rewards for new subscribers.
Catbird
Why We Love It:
The Brooklyn Museum celebrated “Museum Store Sunday” with their SMS subscribers by offering a limited-time discount. The text message includes the code (“MUSEUMS”) that subscribers could use at checkout for 35% off.
Brooklyn Museum
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