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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Pura Vida Bracelets used a thoughtful segmentation strategy to keep customers engaged throughout the busy holiday season. After giving SMS subscribers early access to their Black Friday sale, Pura Vida texted a reminder to those who had clicked the first message but had not yet made a purchase. The jewelry brand drove conversions from this segment by emphasizing the “secret” and exclusive nature of the offer.
Pura Vida Bracelets
Why We Love It:
OUAI Haircare used SMS to educate subscribers about their sustainable efforts. They included an image of their refill pouches, a plastic-reducing alternative to beauty packaging. The haircare brand added a direct link to their sustainability blog post, connecting with subscribers over shared eco-friendly values.
OUAI Haircare
Why We Love It:
ONEHOPE Winery used SMS to remind customers about shipping deadlines. Subscribers would have a real fright night if they didn’t get their order delivered for Halloween celebrations. ONEHOPE used one message to remind customers of the purchase cutoff date for on-time delivery, and created a sense of urgency with an additional discount on bundles.
ONEHOPE Winery
Why We Love It:
Fashion and accessories brand Olivela tapped into the emotions of self-worth and indulgence in their self-gifting campaign by announcing a new holiday: Self-gifting Saturday. Subscribers got in on the fun by gifting themselves something that simply made them feel good. Olivela linked to new arrivals so subscribers could explore fresh finds and treat themselves to something in just a few taps.
Olivela
Why We Love It:
On New Year’s Eve, MUJI helped their SMS subscribers kickstart their resolutions with a timely workspace promotion. Since MUJI also carries other products, like apparel, they sent the text only to subscribers who had previously engaged with their household/stationery items and texts. They created a more tailored experience to grow brand loyalty with the relevant audience.
MUJI
Why We Love It:
Morris Home, a furniture and home decor retailer, used MMS to let customers know about their Labor Day sale, as well as to keep a lookout for a physical coupon that would soon arrive in their physical mailbox. While customers waited for their mail, they could still browse and find the items they could then buy at a discounted price. This multi-channel approach allows for more touchpoints with customers, and opportunities to upsell or cross-sell as they browse.
Morris Home
Why We Love It:
Arts and crafts retailer Michaels gave SMS subscribers a heads-up on an upcoming product launch. They built anticipation by specifying the exact time of launch (12:01 am CT) and including an image as an exclusive sneak peek. Letting their loyal SMS subscribers be the first to know created hype around the new product and drove traffic to their online store.
Michaels
Why We Love It:
La Tienda wasn’t tricking subscribers with this Halloween SMS message, but treating them to 25% off an order of Spanish treats. They clearly communicated the offer and when it would end. The offer didn’t require a promo code to snag the spooktacular savings, which made it easy for subscribers to shop without having to remember a code.
La Tienda
Why We Love It:
La Colombe Coffee Roasters took a fun approach to National Coffee Day by quizzing their mobile audience of coffee enthusiasts. After completing the quiz, the brand rewarded subscribers with a relevant discount code. The gamified experience tapped into the unique marketing moment to help educate subscribers on the brand and their products.
La Colombe Coffee Roasters
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