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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Kodiak Cakes used SMS not to promote a spooky season sale, but to share a fun Halloween-themed recipe. Not every marketing moment has to be about a promotion. By providing value to subscribers, they foster a stronger brand connection without asking for immediate purchases. Additionally, by monitoring engagement with this message, Kodiak Cakes can tailor follow-ups, suggesting related products or alerting subscribers to price drops on recipe ingredients.
Kodiak Cakes
Why We Love It:
Can’t wait for October for spooky season? Neither can many consumers. Forest Ink, a clothing and swimwear retailer, tapped into the growing trend of Summerween, the unofficial holiday that gets a head start on celebrating all things spooky. Forest Ink used it as a way to offer their subscribers a great discount of 40% off. To invoke FOMO, the sale would be ghosting subscribers at midnight.
Forest Ink
Why We Love It:
Earth Echo launched a customized Earth Week sign-up unit on their mobile website to simultaneously grow their SMS and email lists. The brand weaved their mission into this important step of the customer journey, highlighting how new subscribers would be supporting the brand’s “earth-friendly projects”—like sustainably sourced ingredients and non-profit partnerships.
Earth Echo
Why We Love It:
Dr. Scholl’s doesn’t joke around when it comes to comfortable footwear and they weren’t joking about their Gum Bottom sneakers going viral. They did not want SMS subscribers to miss out on their chance to snag a pair so sent them this SMS message to encourage an immediate purchase before they sold out.
Dr. Scholl's Shoes
Why We Love It:
Instant delivery may be a thing in movies about magic; our shopping magic is BOPIS (Buy Online, Pick-up In-Store). Claire’s tapped into this convenience, sending subscribers a last-minute SMS reminder that they could shop online and quickly collect their items in-store to complete their Halloween looks.
Claire's
Why We Love It:
Snowboarding brand Burton tapped into their industry’s unique marketing moments with their “End of Season Sale” campaign. They A/B tested whether to include discounts or the sale deadline in their messaging, seeing which limited-time strategy drove the most engagement with the SMS audience. The brand included an action-packed GIF to showcase the discounted items and drive subscribers to shop the sale while it lasts.
Burton
Why We Love It:
The holidays are known for festivities, fun, and food, and Bobo’s just couldn’t wait another few months to enjoy the holiday spirit or delicious treats—and they guessed their subscribers couldn’t either. They sent this SMS message to promote their Christmas in July sale where subscribers could unwrap great savings of 30% off sitewide.
Bobo's
Why We Love It:
No one wants to miss the big moment of watching someone they love walk across the stage and get their diploma. Blenders Eyewear is here to make sure their subscribers don’t miss the moment because of the sun. They messaged subscribers to shop shades that are perfect for graduation ceremonies and parties—and can then be worn all summer long.
Blenders Eyewear
Why We Love It:
Used and rare books retailer Biblio sends a triggered post-purchase text four weeks after a subscriber buys a book, asking them to leave a review. The message offers an ongoing incentive that’s relevant to the individual’s customer lifecycle. This automated flow consistently drives new product reviews, helping other shoppers discover their perfect book.
Biblio
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