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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Baked by Melissa helped inspire their SMS subscribers’ Mother’s Day gifting while getting them involved in the brand’s charitable initiatives. The cupcake brand highlighted the organization they’re supporting, Baby Quest, and the impact of every purchase. The animated GIF showcased the product variety of the seasonal collection. The brand ended with a direct link for subscribers to easily learn more and shop with a purpose.
Baked by Melissa
Why We Love It:
On National Coffee Day, YSL Beauty promoted their coffee-scented Black Opium Eau De Parfum to their SMS subscribers. For one day only, the brand offered a product accessory and mini version with purchase of the larger bottle. The seasonal image highlighted the key ingredient and elegant packaging, inspiring subscribers to click the link and learn more.
YSL Beauty
Why We Love It:
Unique Vintage launched a vacation giveaway to reward their highly engaged SMS audience. The brand promoted the giveaway and text code with a landing page targeted to existing SMS subscribers on their website. Once subscribers texted the secret code (“VACAY”), the brand instantly entered them in the contest and responded with more details via Two-Way Journeys™.
Unique Vintage
Why We Love It:
Slip UK, a pillowcase and sleep accessories retailer, used SMS marketing to announce they were slashing prices with a spooky flash sale. By automatically applying the discount, Slip UK made it easy for subscribers to shop the sale without remembering a promo code. The only thing subscribers had to do was shop ASAP, as the sale was only for 24 hours.
Slip UK
Why We Love It:
MUJI used a sophisticated segmentation strategy in their series of Father’s Day reminders, driving seasonal revenue throughout the month. Before the holiday, the brand texted their curated gift guide to all subscribers. On Father’s Day, MUJI sent another campaign to their segment of subscribers who hadn’t shopped the sale yet to further incentivize non-purchasers, and drive last-minute holiday revenue.
MUJI
.avif)
Why We Love It:
Michaels encouraged product discovery around the holiday season by sharing a gift guide with their SMS subscribers. The arts and crafts retailer recognized their customers’ desire to give gifts that inspire joy—and a “happy dance”—and made it easier for them to check items off their holiday shopping list. The direct link to the guide helped customers avoid the stress of finding the perfect present while driving online revenue for the brand.
Michaels
Why We Love It:
Online Spanish food retailer La Tienda texted subscribers about their limited-time sale on “Spain’s finest ham, sliced fresh at La Tienda.” They included the sale’s deadline (“Ends tonight, midnight ET”), an effective way to drive immediate action through SMS.
La Tienda
Why We Love It:
After migrating to a new SMS program with Attentive, Jean Patrique gave their existing subscribers a taste of the perks to come with this new channel experience. They teased upcoming strategies (“freebies”) and linked to their “JP’s Recipes” page, where users can find dish inspiration and recommended products. This migration check-in helped keep retain loyal subscribers and built excitement around their channel’s new capabilities.
Jean Patrique
.avif)
Why We Love It:
May is Mental Health Awareness Month. Healthy Bean sent this SMS message to encourage subscribers to take care of their mental health by improving their focus and energy with their superfood-infused coffee. It would also support their physical wellbeing by being gut-healthy and full of antioxidants. Healthy Bean can help their subscribers have both a healthy mind and body, and even better, save 25% on their first order.
Healthy Bean
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