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Texts We Love

Texts We Love

This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy

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Why We Love It:

JuneShine grew their SMS list leading up to Black Friday by teasing their exclusive holiday promotions in a seasonal sign-up unit. The brand checked that potential subscribers were over 21 by asking for their birthday before they could opt in. This sign-up strategy is also a great way to capture zero-party data, which brands can use to offer timely birthday perks or share gift recommendations based on each subscriber’s birth month.

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JuneShine
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Why We Love It:

Floral Street sent their SMS audience an exclusive invite to their Scentschool™ event, educating them about their sustainable products and brand values. This experiential offer helped UK subscribers feel more connected to the brand by hearing directly from founder and perfume connoisseur, Michelle Feeney. As a bonus incentive, the brand added a percent-off discount code that SMS subscribers could use right away.

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Floral Street
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Why We Love It:

The Indiana Pacers use a redesigned welcome journey to turn new SMS subscribers into known, engaged fans from day one. Shortly after opting in, fans are prompted to share their favorite Pacers player via an interactive text experience. Each response is captured as a first-party preference, allowing the team to immediately personalize future messaging with player-specific highlights, merchandise, and game-day content. This strategy not only deepens fan connection early in the relationship, but also equips the Pacers with rich data to deliver more relevant, timely campaigns—driving higher engagement and long-term loyalty across the season.

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Indiana Pacers
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Why We Love It:

The Anaheim Ducks combine fan-focused wordplay with urgency to drive quick action. The playful opener instantly connects with fans and reinforces team identity, while spotlighting an exclusive collaboration t-shirt, making the item feel special, while enforcing urgency. The Ducks make it easy for fans to grab limited-edition merch and feel like insiders on the latest team drop. This was one of their top "Item of the Game" messages in the 2025-2026 season!

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Anaheim Ducks
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