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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Hot Topic uses Attentive Concierge™ powered by Attentive AI™ to make sure incoming messages are never left unread. When subscribers reply to campaigns or abandonment messages with comments like, "Yeah, but you don't have my size," conversational AI is there to help. It can recommend a nearby store or suggest other items available in the customer's size. AI-driven support via SMS not only extends the bandwidth of in-house CX teams, but it also improves response times and customer satisfaction rates.
Hot Topic
Why We Love It:
Farmacy Beauty tapped into the spooky season spirit to promote their popular Green Clean cleansing balm—the perfect product for Halloween enthusiasts. They sent their customers a playful message touting the balm’s benefits, namely, its ability to effortlessly remove even the boldest of makeup looks. They also included a real customer review celebrating the product's effectiveness, showing why it’s worth buying for Halloween, but also for every other day of the year.
Farmacy Beauty
Why We Love It:
Cocofloss caught their customers' attention on April Fools’ Day with a "spicy" take on their beloved floss: instant noodles-flavored. The kicker? The limited-edition collection of savory flosses was actually real and only available for one day. The unexpected campaign created a sense of urgency for people to shop and be one of the lucky few to get their hands (or should we say teeth) on the rare item before it sold out.
Cocofloss
Why We Love It:
Luxury fashion brand Coach alerted outlet shoppers of new items for spring by sending a timely and visually appealing text message. The pink graphic with the Coach logo, the new “Coach X Keith Haring” purse, and floral accents gives the message a spring feel. The warm tone of the message copy (“Baby, it’s NEW!”), combined with the mention that these items just arrived, is the perfect way to excite Coach shoppers about the new spring collection.
Coach
Why We Love It:
Catbird likes to send their VIPs exclusive rewards through SMS—like early access to promotions and product launches. When they released a limited edition batch of ruby necklaces, loyal customers got the chance to shop the special collection before anyone else. Strategies like this help Catbird nurture relationships with their customers and increase their lifetime value.
Catbird
Why We Love It:
To celebrate their sustainability milestones in the New Year, Aurate sent their SMS audience a short and sweet text report recapping their biggest wins. The brand made sure to emphasize the role their customers played in making a positive impact, inviting them to continue shopping and being a part of their journey.
Aurate
Why We Love It:
Online grocery store Thrive Market uses Attentive’s “two-tap” sign-up technology on its mobile website to drive SMS opt-ins. Since their brand is membership-based, Thrive Market prompts shoppers to sign-up by giving them a peek into future offers—without needing to offer a direct discount.
Thrive Market
Why We Love It:
The INKEY List tapped into the post-holiday spirit by offering their customers "one final gift" a few days after Boxing Day. In a delightful twist, the brand hid three of their best-selling products on their website with a 30% discount, gamifying the shopping experience for their subscribers.
The INKEY List
Why We Love It:
The INKEY List launched a Spin-to-Win sign-up unit around Black Friday and Cyber Monday to grab shoppers' attention and encourage conversions with a fun reward. Visitors could spin the wheel to win up to 25% off their order. After opting in to both email and SMS, the brand automatically sent subscribers a welcome message with their discount code. The gamified experience also helped The INKEY List grow their subscriber base.
The INKEY List
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