TEXTS WE LOVE

Discover how the best brands use
text messages to engage
mobile consumers & drive revenue
Discover how the best brands use
text
messages to engage mobile
consumers & drive revenue
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Why We Love It:

ModCloth offers 1:1 customer support by leveraging Attentive Concierge™ in their two-way texting strategy. When a subscriber browses the website without purchasing, the brand instantly helps guide their shopping experience. In this quick text exchange, the brand shared a helpful size guide and measurement tips to help the customer overcome their specific concern.

ModCloth
Why We Love It:

Michaels inspired their SMS audience to get creative on Earth Day with a curated collection of craft projects. They spoke to subscribers’ preferences by sending these child-level crafts to their “Kids Shoppers” segment—subscribers who had browsed or purchased kids’ products in the past. The direct link took customers to the “Earth Project” collection, where they could browse projects, explore step-by-step instructions, and shop for materials.‍

Michaels
Why We Love It:

A few days before April Fool’s Day, Color Wow rewarded their loyal SMS subscribers with early access to their seasonal sale. The vibrant GIF and on-theme discount code (“NOJOKE”), delighted subscribers and drove online revenue around this unique marketing holiday.

Color Wow
Why We Love It:

The Art of Shaving recommended their sustainable shaving soap to SMS subscribers as an eco-friendly alternative to plastic packaging and pressurized shaving cream. The text message’s graphic showcased both the soap and the plastic waste customers could avoid. The timely product promotion made it easy for subscribers to feel good about their shopping choices and a truly “clean” shave.

The Art of Shaving
Why We Love It:

JAXXON promoted their timely free gift incentive to drive online orders on April Fool’s Day. They shared this exciting incentive with subscribers who had recently engaged with the channel, rewarding their most loyal audience. The limited-time messaging and cheeky tie-in to the holiday (“this is no joke”) enticed subscribers to check out the online sale, encouraging product discovery and larger orders.

JAXXON
Why We Love It:

OLLY invited their SMS audience to subscribe and save on their favorite products. Since their text message subscribers are highly engaged with the brand, they’re the perfect audience for repeat order offers. The percent-off discount and direct link to “learn more” encouraged their SMS audience to “save and subscribe” to their preferred vitamins, driving incremental revenue.

OLLY
Why We Love It:

Bloomscape got their SMS subscribers involved in their sustainability initiatives by donating a percentage of their sales to the non-profit organization, The Greening of Detroit. The text message linked subscribers to an educational blog post, where they could learn more about the organization their orders would support. Their engaged SMS subscribers were grateful for the opportunity to give back and plant it for the planet.

Bloomscape
Why We Love It:

Earth Echo launched a customized Earth Week sign-up unit on their mobile website to simultaneously grow their SMS and email lists. The brand weaved their mission into this important step of the customer journey, highlighting how new subscribers would be supporting the brand’s “earth-friendly projects”—like sustainably sourced ingredients and non-profit partnerships.

Earth Echo
Why We Love It:

Farmacy Beauty used geo-targeting to invite their subscribers in the NYC and LA areas to their in-person ice cream event. The collaboration with the beloved sweets brand and image of the limited-edition product built excitement leading up to the event. They delighted subscribers with the free scoop bonus, rewarding their highly engaged SMS audience and connecting with customers at unique touchpoints.

Farmacy Beauty
Why We Love It:

Threadless promoted their “Threadless Causes” initiative with a curated Earth Day collection. Both the brand and participating artists donated a portion of the proceeds to support communities directly impacted by climate change or nonprofits fighting for social and environmental justice. They infused their playful brand voice and included an adorable product image to entice subscribers to shop green.

Threadless
Why We Love It:

JuneShine incorporates Attentive Concierge™ in their cart abandonment journey to help high-intent subscribers overcome purchase barriers. When a subscriber shows interest in trying new flavors in-person, the brand details their Tasting Room options and contact information. These personalized responses address each subscriber’s needs, building authentic relationships with their customers.

JuneShine
Why We Love It:

Frisch’s Big Boy engaged their SMS audience with a well-timed launch of their Impossible Big Boy. Knowing that March is National Nutrition Month, Lent, and March Madness, the brand highlighted the new burger as a healthy, meatless alternative they could indulge in. The mouthwatering GIF and timely messaging encouraged subscribers to try it for themselves.

Frisch's
Why We Love It:

WeWoreWhat uses conversational texting through Attentive Concierge to quickly offer customer support. After a subscriber visited their site, the brand automatically sent a text offering to answer any questions they had and included their name to make it feel more authentic. The customer was able to get help quickly through a back-and-forth text exchange. This streamlined assistance helps build relationships with SMS subscribers.

WeWoreWhat
Why We Love It:

House of Lashes uses Attentive’s Spin-to-Win sign-up unit to convert mobile browsers into SMS subscribers. When a shopper enters the brand’s site, they can click the colorful wheel to win a percent-off reward. To claim their offer, shoppers are prompted to opt in to both email and texts. The gamified experience is an interactive way to engage shoppers and drive sign-ups for both channels.

House of Lashes
Why We Love It:

A few days before St. Patrick’s Day, TruDog gave their SMS subscribers early access to their sitewide sale. The text included an image highlighting the sale’s details with an adorable seasonal twist. Giving SMS subscribers exclusive access made shoppers feel special, building urgency to instantly click the direct link and “stock up.”

TruDog
Why We Love It:

Groceries Apparel announced the online launch of their Weld + Indigo set to their highly engaged SMS subscribers. Since the product was previously only available in-store, the immediate nature of SMS made their subscribers feel in-the-know and instantly drove mobile revenue.

Groceries Apparel
Why We Love It:

In February, Miss Jessie’s celebrated Black History Month with an educational text campaign highlighting their natural curl products. The brand started with an introductory fact that helped subscribers recognize the historic moment and modern growth. Subscribers were invited to find their “Curly Type” and explore tips, styles, and products that would help them wear their curls proudly.

Miss Jessie's
Why We Love It:

Coffee Beanery rewarded their highly engaged SMS subscribers with an inside scoop on their “Lady Luck” promo code challenge. The brand blocked out the secret codes, building anticipation for the St. Patrick’s Day reveal. Not only did the limited promo codes help manage the brand’s discounted revenue, but it also added an element of luck and gamified the text messaging experience.

Coffee Beanery
Why We Love It:

Chowdaheadz engaged with their St. Patrick’s Day-loving customer base with a seasonal twist on their featured t-shirt of the week, delighting subscribers with a joke about the holiday’s origin. The percent-off incentive and timely reminder (“Get In Time For…”) drove subscribers to take advantage of the wicked awesome deal on festive gear.

Chowdaheadz
Why We Love It:

Drink Poppi tapped into St. Patrick’s Day as an opportunity to remind SMS subscribers of their ongoing Amazon deal. Staying true to their brand voice, the seasonal image, punny messaging, and festive emojis added some “pop” to the text message. The campaign’s green product tie-in and existing offer reminder was a great low-lift strategy to re-promote an enticing deal.

Drink Poppi
Why We Love It:

Mrs. Prindables created a unique gifting moment with special edition St. Patrick’s Day goodies. They showcased their signature gourmet apples with a seasonal green touch in the text message’s image. The brand ended with a clear CTA and direct link to all St. Patrick’s Day desserts, fostering product discovery and larger orders around a less common marketing holiday.

Mrs Prindables
Why We Love It:

SEIKO promoted their popular watch line with a lucky free gift via SMS. The limited number of free nylon straps created a sense of urgency, while allowing the brand to manage the gifted inventory. They included a festive shamrock-themed GIF to showcase how the free gift can switch up the watch’s style, adding an extra push for subscribers intrigued by the deal.

SEIKO
Why We Love It:

Spiritless celebrated St. Patrick’s Day with their SMS subscribers by announcing their collaboration with non-alcoholic brewery CEIRA. The nod to the holiday (“Irish eyes are smiling…”) and reference to their bestselling Kentucky 74 spirit stood out to the engaged customers. The brand’s limited-time messaging (“before they’re gone”) drove subscribers to immediately act on this specialty product.

Spiritless
Why We Love It:

Pennsylvania General Store celebrated St. Paddy’s Day by promoting the traditional Philadelphia candy, “Irish potatoes,” to their SMS subscribers. The mouthwatering image and gifting options encouraged customers to send a box to fellow sweet-lovers, spreading some luck and brand awareness.

Pennsylvania General Store
Why We Love It:

FragranceNet.com builds authentic relationships with their SMS subscribers using Attentive Concierge™. When a subscriber browses the website without purchasing, the brand automatically reaches out through conversational messaging to help guide their shopping experience. In this 1:1 conversation, the brand shared a hyper-personalized recommendation based on the subscriber’s preferences.

FragranceNet
Why We Love It:

APL showcased their spring collection in a new lens with an engaging GIF of the film-inspired shoes. The GIF highlighted the collection’s large range of styles and color palette, reflecting the bright hues and saturated tones of film. The timely messaging (“JUST ARRIVED”) made subscribers feel in the know, inspiring them to find their favorite styles before anyone else.

APL
Why We Love It:

After a new subscriber joins Food52’s SMS channel, the brand recommends personalized recipe ideas using Attentive’s Two-Way Journeys™. The back-and-forth flow asks about the subscriber's food preferences and “mood,” then automatically shares a direct link to the relevant recipe. This conversational strategy helps subscribers quickly discover new recipes, and encourages them to learn more about the brand and explore their products.

Food52
Why We Love It:

For St. Patrick’s Day, Fire Department Coffee gave SMS subscribers early access to their seasonal deals. They emphasized the early offer’s exclusivity (“As a text msg subscriber”) to make subscribers feel special and more connected to the brand. The punny graphic (“Feelin’ Lucky?”) reiterated the clear call to action, driving immediate mobile revenue.

Fire Department Coffee
Why We Love It:

Cocofloss delivers personalized experiences to shoppers with 1:1 text messaging using Attentive Concierge™. After a subscriber visits the site, they’re automatically greeted with a helpful text message that’s hyper-personalized with the subscriber's name (“Hey Gail”) and a link to the page they were browsing. A quick 1:1 text exchange with a real person answered the customer’s question, encouraging them to click back on the direct link and complete their purchase.

Cocofloss
Why We Love It:

Rainbow grows their email and SMS subscriber lists simultaneously with Attentive’s Spin-to-Win sign-up units. Users can click the whimsical wheel that greets them when they enter the site, then claim their percent-off reward after opting in for both email and texts. This interactive experience is a fun way to engage shoppers and drive sign-ups across both channels.

Rainbow
Why We Love It:

Talia di Napoli encouraged subscribers to hand off the party catering with their artisanal frozen pizzas. They highlighted the pizza’s quality with a reminder of the brand’s story (“from the wood-fired ovens of Naples“) and a mouthwatering image. By showcasing how their products make for the perfect party food, they drove larger orders while making it easier for subscribers to tackle gametime.

Talia di Napoli
Why We Love It:

With Attentive’s Spin-to-Win sign-up units, Casely captures the attention of their site visitors by greeting them with a gamified opt-in experience. Once a shopper lands on an offer, the next step allows them to opt-in for email and SMS to claim their reward. Since activating their eye-catching sign-up flow, Casely has seen a 60% increase in conversions.

Casely
Why We Love It:

Skinny Mixes tapped into their millennial customer base’s nostalgia with their sitewide Throwback Sale campaign. They used fun emojis and punny messaging (“bye bye bye”) to engage subscribers with 90’s pop culture references. The included image infused their colorful brand voice while highlighting the product line.

Skinny Mixes
Why We Love It:

Lifeboost Coffee stands out to customers through unique shopping experiences using Attentive’s Spin-to-Win sign-up flow. Customers are delighted by the percent-off opportunities when they opt-in for email and text. The mouthwatering image showcases their coffees, further engaging shoppers who want to join the brand community.

Lifeboost Coffee
Why We Love It:

Banded reminded their subscribers of their holiday sale’s range of benefits with a follow-up SMS campaign. The hunting gear retailer stood out to their mobile audience by listing their offers with playful emojis. The limited-time messaging (“before it’s over”) and immediate nature of text messaging drove subscribers to explore the site and shop the sale.

Banded
Why We Love It:

Kindra uses A/B testing in their welcome flow to discover how interactive moments engage new subscribers. They test their standard welcome flow against the gamified experience of Attentive’s Spin-to-win sign-up unit. By testing their new subscribers’ experience and experimenting with new features, Kindra can optimize their SMS channel to engage their mobile audience.

Kindra
Why We Love It:

Lark Adventurewear highlighted the health benefits of their bamboo sleepwear in an educational SMS campaign. They introduced the solution with an informative fact and doubled down on the eczema-easing quality in the image’s text. This educational strategy of sharing the product’s benefits (“better nights rest”) was a great way to engage their customer base of loving parents.

Lark Adventurewear
Why We Love It:

Realtree uses Attentive’s Spin-to-Win sign-up units to welcome potential subscribers with a fun, interactive experience. The background image infuses the hunting brand and showcases some of their product offerings. Their wheel includes a mix of percent-off and dollar-off deals, keeping subscribers on their toes to see which offer they’ll win.

Realtree
Why We Love It:

Elevated Faith launched their highly anticipated necklace line with a sophisticated A/B testing strategy. The simple GIF showcased the seasonal products and highlighted the customer anticipation (“we heard you”). They tested the GIF and copy in four versions, looking to find the most impactful style for this type of product launch campaign in the future.

Elevated Faith
Why We Love It:

Thrive Market uses Attentive’s Spin-to-Win sign-up unit to convert mobile browsers into SMS subscribers. The colorful background image displays some of the popular health brands they carry, inspiring what subscribers can use their reward on. Their wheel has a large range of potential deals, giving a glimpse into the interactive experiences and money-saving opportunities of the SMS channel.

Thrive Market
Why We Love It:

A few days before Valentine’s Day, Veronica M inspired their SMS subscribers to finish up their gift shopping with an e-gift card campaign. They infused their friendly brand tone (“We got you covered!”) to emphasize the helpful tip. The direct link made it easy for subscribers to shop the gift cards and “let them pick their favorite,” capturing last-minute seasonal revenue.

Veronica M
Why We Love It:

Face mask retailer Lutema knew that this year’s game day gatherings are about safety first, so they sent a relevant discount to stock up for the whole team. They tied in their lighthearted brand voice with an eye catching graphic and enticing percent-off discount.

Lutema
Why We Love It:

GetFPV drove online revenue into overtime with their post-game campaign. As customers were on their phone decompressing from the day’s celebrations, this was the perfect opportunity to connect with their SMS audience and promote overstock orders.

GetFPV
Why We Love It:

Deal Genius encouraged their subscribers to gear up for their game day parties with a convenient discount. The online brand carries a large range of product types, so the direct link and limited sale helped subscribers discover new products and categories.

Deal Genius
Why We Love It:

After promoting their football collections all season, Piper Lou kicked off playoffs with a discount on their curated collection. They infused the graphic with football-themed imagery, and sparked subscribers’ interest with a sneak peek into some of their bestsellers.

Piper Lou
Why We Love It:

No Days Wasted anticipated their subscribers’ needs with a playful pre-game prep campaign. While the timely sale was sitewide, they promoted product discovery by recommending their DHM Detox as the perfect fix for the day after the celebration.

No Days Wasted
Why We Love It:

Zales recommends personalized gift ideas to new subscribers using Attentive’s Two-Way Journeys™. This conversational strategy helps Zales drive online revenue by imitating their in-store product discovery experience. They can also add these preferences as “custom attributes” to each subscriber’s profile, helping them deliver relevant messaging throughout the entire customer lifecycle.

Zales
Why We Love It:

Thanks to fictional character Leslie Knope from Parks & Recreation, many women look to the day before Valentine’s Day, February 13, as a time to celebrate other equally important relationships in their lives—their friends. Greetabl leaned into this fun holiday with a nod to Knope, encouraging their subscribers to “send the love.”

Greetabl
Why We Love It:

R1 Concepts launched a custom Valentine’s Day-themed sign-up unit on their mobile website to simultaneously grow their SMS and email lists. The auto brand’s limited-time discount drove immediate revenue, and helped convert their newest subscribers.

R1 Concepts
Why We Love It:

Last Valentine’s Day, McConnell’s Fine Ice Creams ditched real flowers for a bundled “bouquet” of their seasonal best-selling pints. This Valentine’s Day bundle was a perfect opportunity to help SMS subscribers treat themselves—and their loved ones—with something sweet.

McConnell's Fine Ice Creams
Why We Love It:

Keranique celebrated their new subscribers—who opted in through a Valentine’s Day-themed Text-to-Join—with a triggered welcome message offering early access to their site-wide sale. The day-of reminder encouraged the VIP segment to treat themselves to their favorite hair care products.

Keranique
Why We Love It:

Slate & Tell used A/B testing to understand which product and user-generated review resonated most with their audience. Using Attentive’s “auto-winner” feature, they ensured that most subscribers received this winning campaign, helping the brand optimize for revenue.

Slate & Tell
Why We Love It:

No Cow recognizes that their engaged SMS audience wants to be the first-to-know when their favorite products are back in stock. So, they use transactional Journeys to remind high-intent subscribers who browsed the product of their interest. The direct link and infused brand voice (“Ok, don’t freak out”) encouraged subscribers to instantly shop the new product while it lasts.

No Cow
Why We Love It:

Beekman 1802 saw massive growth in both their SMS and email lists by using 2-in-1 sign-up units on their website. These new subscribers are automatically added into the brand’s email marketing platform with Attentive’s Klaviyo integration, building a seamless cross-channel experience.

Beekman 1802
Why We Love It:

FY! converts site visitors to purchasers using Two-Way Journeys™ in their browse abandonment flow. By asking potential customers about their shopping pain points, the brand could immediately offer a solution and encourage them to shop. With this personalized information, FY! can better understand their subscribers and improve the customer experience.

Fy!
Why We Love It:

When Terez announced their collab with womenswear brand Black Iris, their highly engaged SMS audience was quick to shop the specialty collection. With the immediate nature of SMS and excitement around the first-time product style, it’s no wonder the collection sold out in just 48 hours!

Terez
Why We Love It:

Carewell showed they truly care for their subscribers with a non-promotional reminder of their 24 hour text/phone support line. They shared specific instructions, making it as easy as possible to reach out for help. This campaign won the “Caring Award” in our Best of Text: Holiday 2021 Edition for how it conveyed the brand’s creative touchpoints to support their customer community.

Carewell
Why We Love It:

Cariuma’s SMS promotion to shop and save (the earth) connected with subscribers over a shared passion for sustainability, making it the “Giving Award” winner in our Best of Text: Holiday 2021 Edition. Their eco-friendly incentive stood out from other seasonal sales, encouraging subscribers to join the effort while shopping for their favorite footwear styles.

Cariuma
Why We Love It:

Florence by mills’s clever Halloween campaign painted a funny and relatable moment for their subscribers, standing out as the winner of the “Jolly Award” in our Best of Text: Holiday 2021 Edition. The relevant messaging highlighted their unique brand voice with a spooky spin, encouraging subscribers to take advantage of the limited-time sale and stock up on skincare.

florence by mills
Why We Love It:

Goodr drove web traffic and online revenue from their SMS channel with an amusing campaign for their sunglasses giveaway. With a whimsical reference to Willy Wonka in the included image and witty ending (unless it’s a leap year…”), it’s no wonder this delightful campaign won the “Merry Award” in our Best of Text: Holiday 2021 Edition.

goodr
Why We Love It:

BabyQuip’s “race for the discount” campaign encouraged SMS subscribers to spontaneously shop with a gamified experience. The enticing prizes and urgent messaging (“HURRY”) instantly drove website traffic and revenue. The gamified campaign was a bright star in creating buzz and driving traffic from an SMS audience, making it the winner of the “Shine Award” in our Best of Text: Holiday 2021 Edition.

BabyQuip
Why We Love It:

Just in time for the holidays, Chamberlain Coffee announced their new gift cards to their SMS subscribers. The quirky messaging (“...don’t just sit there.”) in the voice of the brand’s founder, influencer Emma Chamberlain, gave the message a funny and personal touch. The colorful GIF reflected their quirky branding and excited subscribers to gift the coffee lovers in their life.

Chamberlain Coffee
Why We Love It:

Saatchi Art promoted their beautifully designed gift cards to their SMS subscribers, inspiring them to finish any last-minute holiday shopping. The vibrant GIF showcased the instant gift’s many designs and the beautiful art pieces that could deck the halls of the lucky receivers.

Saatchi Art
Why We Love It:

Raven & Lily gave their SMS subscribers the gift of saving time (and money!) on holiday shopping with a free gift card with purchase. The timely deal encouraged larger orders around the busy sales period. Since gift cards are guaranteed to please even the pickiest shopper, subscribers were excited to cross off their holiday list—or save it for some self-gifting.

Raven + Lily
Why We Love It:

On Christmas Eve, WeWoreWhat captured holiday revenue from their SMS audience by sharing the perfect holiday present for last-minute shoppers: a digital gift card! The direct link made it easy for subscribers to shop the gift cards and “let her choose,” spreading both holiday joy and brand awareness.

WeWoreWhat
Why We Love It:

Cariuma saved their SMS subscribers the stress of holiday shopping by sending personalized gift guides based on who they’re shopping for with Attentive’s Two-Way Journeys™. When subscribers were looking for someone who likes to shop for their own style, the brand automatically recommended their gift cards as a holiday cheer guarantee.

Cariuma
Why We Love It:

One week after their holiday shipping deadline, Society6 eased their SMS subscribers’ holiday shopping worries with a direct link to their festive gift cards. They made the image’s design and dimensions to look like the gift card, teasing the instant gift-giving experience and inspiring subscribers to give one themselves.

Society6
Why We Love It:

Vanity Planet promoted their Winter Sale to SMS subscribers who didn’t take advantage of their Black Friday discounts. The seasonal promo code reflected what a “win” this post-holiday sale was, helping the beauty brand clear out their remaining holiday inventory while encouraging product discovery.

Vanity Planet
Why We Love It:

Alpha Paw simultaneously grew their SMS and email subscriber lists with an adorable New Year’s themed sign-up unit. Unlike other brands who launched their best deals during Black Friday, Alpha Paw stoody out by taking advantage of a typically quieter shopping period to grow and nurture their new audience.

Alpha Paw
Why We Love It:

Alpha Paw automatically greeted subscribers who opted in for both email and text during their New Year’s sale with a direct link to shop the sitewide sale. After a few days, the brand shared their products’ glowing reviews as an extra push for new subscribers who hadn’t yet engaged with the limited-time offer.

Alpha Paw
Why We Love It:

On New Year’s Eve, MUJI helped their SMS subscribers kickstart their resolutions with a timely workspace promotion. Since MUJI also carries other products, like apparel, they sent the text only to subscribers who had previously engaged with their household/stationery items and texts. They created a more tailored experience to grow brand loyalty with the relevant audience.

MUJI
Why We Love It:

TeamKeto inspired their SMS subscribers to jump into a new healthy routine with their New Year’s Keto Challenge. Knowing that it’s easier to start new habits with a community behind you, the wellness brand united participants with a common goal. Since their SMS subscribers are highly engaged with the brand, they were the perfect audience to take on the challenge.

TeamKeto
Why We Love It:

MATE The Label rang in the New Year with an exclusive dollar-off discount to nurture both new SMS subscribers they gained during the holidays and long-time brand loyalists. The personal greeting from the brand’s founder positioned the offer as a “thank you,” making each of their SMS subscribers feel special.

MATE The Label
Why We Love It:

FIGS announced their new Men’s Wardrobe Kits to their SMS channel with a helpful GIF to showcase the bundled items. The scrubs retailer only shared this collection with the subscriber segment that had previously viewed men’s products. This method reflected the kit’s curated nurture by creating a personalized and relevant experience for their SMS subscribers.

FIGS
Why We Love It:

Pura Vida sent their Bracelet Club members a timely text message reminder to pick their products. The urgent CTA (“Reserve NOW”) drove immediate action from the club members. Not only was this a helpful reminder to customize their subscription experience, but it also delighted subscribers who forgot about this perk of the monthly jewelry club.

Pura Vida Bracelets
Why We Love It:

FragranceNet saw that their highly engaged SMS subscribers were the perfect audience to invite to join their Purpl Lux Subscription Box. The specified price (“as low as $9.95/mo”) and free shipping incentive gave an extra push to price-conscious shoppers who may have been on the fence.

FragranceNet
Why We Love It:

Men's apparel brand johnnie-O curates personalized recommendations for their SMS subscribers using Attentive’s Two-Way Journeys™. If a subscriber exits the website after browsing, they automatically receive this text with personalized recommendations relevant to their response. By segmenting subscribers based on their preferences, the brand can continue to deliver relevant messaging throughout the customer lifecycle.

johnnie-o
Why We Love It:

Four Sigmatic built anticipation around their subscription services by offering a free drink mix with purchase. The gift and image reflected the subscription’s surprise experience, promoting the featured drink mix while driving incremental revenue. With the double incentives and limited-time nature, subscribers were quick to subscribe to their favorite products.

Four Sigmatic
Why We Love It:

Piper Lou invited their SMS subscribers to find their niche with the Box of Awesome subscription service. They positioned the box membership as a “club,” enticing subscribers to take advantage of its exclusive perks. The playful GIF lists the many box categories, so subscribers can easily recognize their favorites and explore via the direct link.

Piper Lou
Why We Love It:

Fy! encouraged their SMS subscribers to beat the holiday rush and start shopping early. Since this time of the year tends to sneak up on people, the punny text got subscribers into the holiday spirit—and ready to shop. And with the early discount already applied in the direct link, subscribers felt confident to shop without missing out on seasonal deals.

Fy!
Why We Love It:

Paper Source gave their SMS subscribers the option to receive daily text channel perks leading up to Christmas. Interested subscribers could seamlessly opt-in to the perks by replying with COUNTDOWN. Then, they automatically received a confirmation and reminder to stay tuned for their daily texts. This strategy helped build brand loyalty and engagement from this new segment without fatiguing less active subscribers.

Paper Source
Why We Love It:

Every Man Jack invited their SMS subscribers to give back while saving money through their Giving Tuesday campaign. While this promotion ushered in the brand’s “12 Days of Deals,” they prioritized supporting the cause in their CTA to “give a box.” The seasonal campaign was a great way to bring awareness to the brand’s charitable efforts while driving Cyber Week revenue.

Every Man Jack
Why We Love It:

Right before the New Year, Revel Nail reminded subscribers that they don’t need the holidays as an excuse to “treat yourself” by promoting their subscription option. Since customers had just gotten out of the gift-giving craze, the brand introduced a way to experience those moments of delight year-round. The subscription promotion helped nurture their new subscribers from the holidays and capture incremental revenue.

Revel Nail
Why We Love It:

Bokksu Grocery saves their new SMS subscribers the trouble of searching for their favorite Japanese products with Two-Way Journeys™. If a subscriber still hasn’t shopped a few days after opting in, they automatically receive this text with personalized recommendations relevant to their response. By segmenting new subscribers based on their preferences, the brand can continue to deliver relevant messaging throughout the customer lifecycle.

Bokksu Grocery
Why We Love It:

Dr. Martens helped their SMS subscribers find the perfect gift for the holidays with their curated gift guides. The seasonal image teased one of the included products, inspiring customers’ gift lists and encouraging them to see for themselves. This resource was not only a helpful time-saver, but it also helped the brand shed light on new products and drive holiday revenue.

Dr. Martens
Why We Love It:

Spiceology cross-promoted their Instagram account by inviting their SMS subscribers to a Thanksgiving live stream with celebrity chefs “The Grill Dads.” This influencer collaboration caught the eye of subscribers who were also fans of the quirky duo—inspiring them to tune in and recreate the dish with Spiceology products.

Spiceology
Why We Love It:

Bulk Reef Supply creates a personalized experience for their SMS subscribers from the get-go with Attentive’s Two-Way Journeys™. By segmenting new subscribers based on their experience with saltwater aquariums, the brand can deliver relevant messaging and product recommendations throughout the customer lifecycle. This extra thoughtful step in the welcome journey builds brand loyalty by reaffirming their mission to make it fun and easy for everyone to start a saltwater tank.

Bulk Reef Supply
Why We Love It:

RAEN treated their SMS subscribers like VIPs by offering early access to their Black Friday sale. The seasonal GIF added a dash of holiday spirit while keeping with their beachy branding. The eyewear brand sent out a series of sale reminders, excluding those who already took advantage of the sale, to avoid fatiguing recent customers with irrelevant messaging.

RAEN
Why We Love It:

Kitchenware retailer and recipe hub Food52 eased the stress of last-minute Thanksgiving cooking for their SMS subscribers by sharing these timely recipes. This non-promotional campaign helped engage with their SMS community during this major cooking holiday, while driving subscribers to their website where they could start browsing products for the holidays.

Food52
Why We Love It:

MATE the Label sent a Thanksgiving promotion in early November, giving subscribers plenty of time to receive their comfy sets before the holiday. The cheeky message paints a relatable Thanksgiving moment, setting the scene for subscribers to shop the online store and drive undiscounted revenue.

MATE the Label
Why We Love It:

In early December 2020—after the hype of Cyber Week had died down—ELEMIS texted their SMS subscribers about their second round of Black Friday deals. In the spirit of the holidays, the surprise nature of the sale and gift delighted subscribers and prompted them to shop and see for themselves.

ELEMIS
Why We Love It:

VitaCup invited their SMS subscribers to cozy up with a discounted drink and celebrate the end of Daylight Savings. As a non-typical shopping “holiday”, this unexpected offer delighted subscribers and created a send moment that made sense for the brand’s audience.

VitaCup
Why We Love It:

Eargo created a highly-personalized experience for new SMS subscribers by using Attentive’s Two-Way Journeys™ in their sign-up flow. Based on the new subscribers’ favorite feature, Eargo automatically responded with a link to a relevant blog post or video to help them learn more about what’s important to them—and the other product perks they may not have known before.

Eargo
Why We Love It:

VIRUS prepared for the holiday shopping season by simultaneously scaling their SMS and email lists using Attentive’s 2-in-1 sign-up on their mobile website. While the sitewide discount drove immediate online revenue, the early access to their Black Friday sale excited subscribers for the SMS channel perks to come for the holidays and beyond.

VIRUS
Why We Love It:

After stuffing the turkey (and ourselves), Fitlife Foods anticipated shoppers’ need for healthy food with a dollar-off discount. Though this text message announced their Black Friday sale, the Thanksgiving-centric messaging and relevant promo code diversified the brand’s promotions and how they communicated with their SMS audience during this busy shopping period.

Fitlife Foods
Why We Love It:

To kick off their “12 Days of Rhone,” Rhone announced their multi day sale with a free gift with purchase for their SMS subscribers. While the included image details the Day 1 offer, the text message enticed subscribers to check back each day. This advent-style campaign was a fun way to encourage engagement and drive early holiday revenue leading up to Black Friday.

Rhone
Why We Love It:

Sassy Jones gave their loyal SMS subscribers in the SJSS (“Sassy Jones Secret Society”) exclusive access to their Black Friday Pre-Sale Vault. Knowing the new arrivals will be in high demand over Black Friday, these highly engaged subscribers were quick to shop the products before anyone else.

Sassy Jones
Why We Love It:

Dreamland Baby used a seasonal 2-in-1 sign-up unit to build anticipation leading up to the holidays. After opting in to email and text, new subscribers were able to access the best deals before anyone else. And because shoppers are especially price-conscious during Black Friday, that extra $10 off helped convert those who were on the fence.

Dreamland Baby
Why We Love It:

Spiceology added a dash of holiday spirit to their Cyber Monday final reminder, boosting sales at a time when SMS subscribers are on the lookout for gifts. The curated product collections based on personal preferences—from “The Outdoorsman” to “The Beer Lover”—helped shoppers sleigh the gift-giving game while promoting cross-selling initiatives.

Spiceology
Why We Love It:

PÜR rewarded their loyal SMS subscribers with early access to their Black Friday sale. The eye-catching GIF covered the details of the offer—allowing the text message to get straight to the highlights. The VIP offer made their SMS subscribers feel special and jump at the opportunity to shop before anyone else.

PÜR
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