Discover how the best brands use cart abandonment
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
TEXTS WE LOVE
Why We Love It:
Only Curls took a moment during the busy holiday season to thank their customers and reflect on their growth. In a heartfelt message, the founder expressed gratitude for the support of their "curly family" and teased exciting plans for the year ahead. Customers were invited to reply directly to the message and share their thoughts and ask questions, fostering a sense of community.
Why We Love It:
DUSK kicked off their "Big Winter Sale" with exclusive early access for their SMS subscribers. Eager shoppers had the chance to beat the rush and ring in the new year with stylish home decor at a great price. But they only had limited time to take advantage of the head start, creating a sense of urgency for them to shop immediately and avoid missing out on their favorite finds.
Why We Love It:
The INKEY List tapped into the post-holiday spirit by offering their customers "one final gift" a few days after Boxing Day. In a delightful twist, the brand hid three of their best-selling products on their website with a 30% discount, gamifying the shopping experience for their subscribers.
Why We Love It:
Happiest Baby wanted to bring the gift of peaceful sleep to parents everywhere with their Boxing Day campaign. Their clever message invited customers to "check out before the clock strikes 12" to get 40% off the brand’s popular smart bassinet. They also included an exclusive BOGO deal on accessories, like fitted sheets and swaddles, to help parents shop for essential baby items while saving big.
Why We Love It:
ILIA Canada launched a three-day Boxing Day Event to wrap up the holiday season and celebrate the new year on the horizon. On December 26, the clean beauty brand gave customers 20% off everything on the site, so they could stock up and refresh their makeup bags. But they only had until the 28th to shop, which created a sense of urgency for people to click through and purchase.
Why We Love It:
Emma Sleep announced their Boxing Day sale two days early, on Christmas Eve, to maximize engagement and revenue from the promotion. Their playful message encouraged customers to "get ahead of Santa" and take advantage of the major discount, plus free shipping.
Why We Love It:
L'Occitane customized their Boxing Day promotions based on their Canadian subscribers’ preferred language. Everyone got the same offer: 50% off, plus a free gift with orders over $85. But the French-speaking segment was excluded from the English version and instead received the same message in French, as required by SMS compliance laws in Canada.
Why We Love It:
Onnit's customers love their limited-edition “Legend Bells” featuring fun and frightening monster-inspired designs. Onnit leveraged Attentive's "Has Replied Keyword" feature to promote the collection, which allowed them to directly message hundreds of customers who had previously asked about kettlebells. In tandem with Onnit's vibrant imagery, their campaign drove over $15K in revenue without featuring any discounts.
Why We Love It:
Love Wellness uses snippets from five-star reviews in their SMS campaigns to garner interest in specific products. It's a smart strategy, especially given how open and honest their customers are about their experiences. By sharing these real, unfiltered quotes with their subscribers, the brand can creatively highlight the effectiveness of their products to get people interested, clicking, and shopping.
Why We Love It:
Our Place used Two-Way Journeys™ to proactively answer some common questions about their cast-iron Perfect Pot®. After replying with a keyword to ask a particular question, subscribers get a triggered message with a quick but helpful answer in response. The conversational message gives Our Place's customers a chance to get more information about the product before converting, so they can feel more confident when making a purchasing decision.
Why We Love It:
Farmacy Beauty tapped into the spooky season spirit to promote their popular Green Clean cleansing balm—the perfect product for Halloween enthusiasts. They sent their customers a playful message touting the balm’s benefits, namely, its ability to effortlessly remove even the boldest of makeup looks. They also included a real customer review celebrating the product's effectiveness, showing why it’s worth buying for Halloween, but also for every other day of the year.
Why We Love It:
ELEMIS launched a Halloween giveaway to convert their website visitors into SMS subscribers. The brand customized their sign-up unit to capture the attention of browsers, daring them to opt in to SMS for a chance to win. They also included a Text-to-Join keyword to make sure anyone who was already on their SMS list could get in on the fun, too. After someone entered the giveaway, they received a triggered text message with a discount code they could use to shop in the meantime.
Why We Love It:
In their "Crafted For Life" campaign, Birkenstock ties real customer stories to the everyday functionality of their shoes. The video series highlights how Birkenstocks are crafted to last, and how their customers have worn different styles to express themselves through all walks of life. The brand used their SMS channel to share each story with subscribers, and encourage them to learn more about their mission and values.
Why We Love It:
Marleylilly customized their triggered post-purchase message for Black Friday/Cyber Monday to help turn seasonal shoppers into loyal customers. The brand thanked recent buyers for shopping during their Cyber Week sale, then invited them to join their rewards program and earn major perks during the holiday season (and after).
Why We Love It:
ELEMIS updated their customer winback journey for the holiday shopping season. They used the message to highlight their BFCM promotions, encouraging these once-active shoppers to come back and shop the brand's biggest sale of the year. At the end of the message, they also invited recipients to respond directly if they had questions or needed help with anything.
Why We Love It:
Casely sends triggered price drop notifications to subscribers when an item they've looked at or added to their cart becomes available at a lower price. If cost is the main reason someone doesn't complete their purchase initially, a timely alert could convince them to convert ASAP, so they don’t miss out on a great deal.
Why We Love It:
As subscribers were shopping around for stocking stuffers on Cyber Monday, Casely sent a cart abandonment reminder to re-engage potential customers. The brand paired this message with their Black Friday sale, incentivizing these high-intent shoppers to convert without offering an additional discount. Plus, with the personalized link bringing them back to the product they had their eye on, shoppers could easily pick up where they left off and make a purchase.
Why We Love It:
Astrid and Miyu used Two-Way Journeys™ to act as a personal shopper for their subscribers, helping them choose the perfect gift for their loved ones (or themselves). After establishing who they were shopping for, subscribers could share their recipients’ preferred style to get a personalized recommendation. The conversational message helped subscribers quickly cross gifts off their list while capturing valuable zero-party data for the brand.
Why We Love It:
The INKEY List launched a Spin-to-Win sign-up unit around Black Friday and Cyber Monday to grab shoppers' attention and encourage conversions with a fun reward. Visitors could spin the wheel to win up to 25% off their order. After opting in to both email and SMS, the brand automatically sent subscribers a welcome message with their discount code. The gamified experience also helped The INKEY List grow their subscriber base.
Why We Love It:
To better understand their shoppers’ unique needs and interests—and deliver value from Day 1—Knix added a preference collection form to their mobile and desktop sign-up units. The form prompts new subscribers to share what they're looking for by selecting one of the brand’s core categories from a drop-down menu. Then, Knix uses those insights to personalize their future campaigns.
Why We Love It:
Knix uses MMS for big splash moments—like when they announced the launch of their new WingWoman Bra. The brand discovered through A/B testing that their audience converts at a higher rate when receiving multimedia messages. Now, Knix opts for MMS when they have key launches or core product updates, or when they feel like adding a visual component to their campaign will boost performance.
Why We Love It:
Certain states have a back-to-school sales tax holiday, when clothing, footwear, backpacks, notebooks, pencils, and other items are all tax-free for a period of time. To help parents, teachers, and students save on new shoes for the year, Shoe Carnival used geo-targeting to remind customers in those states—like Florida—to take advantage of the tax break.
Why We Love It:
Catbird likes to send their VIPs exclusive rewards through SMS—like early access to promotions and product launches. When they released a limited edition batch of ruby necklaces, loyal customers got the chance to shop the special collection before anyone else. Strategies like this help Catbird nurture relationships with their customers and increase their lifetime value.
Why We Love It:
Sweaty Betty knows that black leggings are one of their customers’ closet staples. It’s a style that their shoppers tend to purchase multiple times. The activewear brand tapped into this universal appeal by promoting a new workout essentials product drop—including plenty of black leggings.
Why We Love It:
Fashion brand ba&sh used Attentive's Two-Way Journeys™ to collect customer preferences during the busy summer travel season. The conversational campaign asked subscribers to share which type of clothing they're interested in purchasing and packing for a trip. This strategy gives the brand psychographic profile insights to segment customers and engage them with relevant, targeted offers in the future.
Why We Love It:
Fashion brand ba&sh weaves Attentive Concierge™ into their triggered welcome flow to say "bonjour" to new subscribers and personally deliver their opt-in offer. This approach makes sure customers are getting a truly inviting and personalized experience from their very first SMS interaction with the brand.
Why We Love It:
Retail brand Monsoon uses SMS to remind their loyalty program members when they have reward vouchers available. They also let them know about limited-time point schemes to encourage them to make their next purchase soon.
Why We Love It:
Retail brand Monsoon created a customized sign-up unit for shoppers who navigate to their children's clothing page. They also added a preference collection form to confirm which product categories they're most interested in. This approach allows the brand to gather key insights to use for personalization while also growing their email and SMS lists.
Why We Love It:
Beauty awards create huge demand for certain products. When ELEMIS took home 6 titles at the 2023 CEW UK Beauty Awards, they shared the news with their SMS audience. The non-promotional text message invited their subscribers to celebrate by buying (and trying) some of the winning items.
Why We Love It:
Emma Sleep took advantage of the busy Easter shopping season by offering customers some of their best discounts via SMS. They also used the opportunity to highlight specific products, like their newly-launched sofa bed, playing into the holiday theme with an Easter egg promotion.
Why We Love It:
Emma Sleep retargets their active customers by sending them a triggered message 21 days post-purchase, suggesting they check out a complementary item. If the customer doesn't make a purchase, then the brand follows up again later and nudges them to shop with a discount offer.
Why We Love It:
One great way to engage customers and get them to shop immediately? Create FOMO with back-in-stock alerts that announce when popular items are available for purchase again—like Ninja Kitchen did with one of their knife sets.
Why We Love It:
Beauty brand Charlotte Tilbury used SMS to announce the re-launch of a popular "sell-out" item. In addition to the announcement, the brand took the opportunity to educate customers new to the product about its features and benefits.
Why We Love It:
Beauty Pie grants insider access to luxury beauty products through their subscription model. Their non-member welcome flow encourages registration for a 30-day trial. If a shopper doesn't sign up within 24 hours, the brand delivers a skincare quiz, and then sends another reminder to unlock the offer 24 hours later. It’s a great way to encourage membership through interactive editorial content.
Why We Love It:
Victoria Beckham Beauty uses an 'exit intent' trigger to 'pop up' their sign-up unit when someone's about to leave their site. The timely discount offer encourages these browsers to stay, keep shopping, and (hopefully) convert—allowing the brand to recover otherwise lost revenue.
Why We Love It:
Chic homewares brand DUSK messaged their customers on the most relaxing day of the year—Boxing Day—encouraging them to kick back and treat themselves to the best post-Christmas discounts on luxury items.
Why We Love It:
Neiman Marcus tapped into their engaged SMS audience to cross-promote their mobile app and drive downloads. Their campaign specifically targeted subscribers who use an iOS device, so they could easily click the link and get the app—without putting down their phones.
Why We Love It:
Rather than incentivizing recent shoppers to buy again right away, LIVELY's post-purchase journey focuses on keeping these customers engaged, so they want to come back later. At the end of the journey, LIVELY shares helpful educational content that teaches customers how to properly care for their intimates.
Why We Love It:
Solo Stove opted for MMS to promote the launch of their new tabletop fire pit, Mesa. They knew imagery was key, since it was so different from their other products. It's smaller, has a shorter burn time, and comes in a variety of colors to match peoples' style or aesthetic. By showing off Mesa's uniqueness, Solo Stove got their subscribers' attention and drove sales right away.
Why We Love It:
Skechers used their back-to-school sale as an opportunity to grow their loyalty program. The brand offered shoppers 20% off kids’ items—with a push to join Skechers Plus and unlock an extra 10% off. The offer was only available for a limited time, creating a sense of urgency for non-loyalty members to sign up immediately, save on their back-to-school shopping, and start earning points to use on future purchases.
Why We Love It:
Erin Condren created a conversational quiz with Two-Way Journeys™ to start driving back-to-school purchases early in the summer. The brand asked subscribers to share which products they’re most excited about getting for the new year and, based on their responses, directed them to the relevant category page to shop.
Why We Love It:
Crocs tapped into the idea of Spirit Week to promote their collection of university-themed Jibbitz™ around the back-to-school shopping season. The campaign specifically appealed to college students and alumni, encouraging them to head to a nearby Crocs store to pick out a shoe charm that represents their school and show their pride.
Why We Love It:
Instead of driving traffic to their own website during Prime Day, Thread Wallets capitalized on consumer demand and excitement by encouraging shoppers to buy from their Amazon store. This is a smart approach for brands that have a presence on Amazon: shoppers will already be there browsing for great deals, and they’re expecting the fast shipping experience they’ve come to love.
Why We Love It:
Kodiak Cakes used their SMS channel to stand out among the sea of enticing discounts during Prime Day. The brand messaged shoppers on the first day of the event to promote their own exciting offer: 20% off their most popular bundles on Amazon. Not only did this strategy help Kodiak Cakes to get their offer in front of customers in an engaging and timely way, but it also made sure people could easily access the deal and shop right from their phones.
Why We Love It:
On the first day of Amazon Prime Day, Jelly Belly announced their own two-day sale: 15% off sitewide, plus free shipping on orders over a certain amount. The limited-time promotion mirrored the “lightning deals” that consumers expect from Amazon’s annual event, and incentivized shoppers to take advantage of the offer before it was too late.
Why We Love It:
Poppi sent out a teaser message a few days before Amazon Prime Day, encouraging customers to get excited for their "biggest deal to date." They also included an immediate discount for shoppers who couldn't (or didn't want to) wait, linking directly to their Amazon store page to start driving sales before the event.
Why We Love It:
Crocs offered customers a huge deal for the 4th of July: up to 50% off for a limited time. The brand used bookending to drive engagement and conversions throughout the sale period, making sure to exclude recent purchasers from getting too many follow-up messages. Later, Crocs offered shoppers an extra 15% off to incentivize more purchases during the final hours of the sale and maximize overall revenue.
Why We Love It:
Baked by Melissa encouraged customers to purchase their party-ready 100 packs by the shipping deadline, to get them in time for their 4th of July weekend celebrations. By letting people know they only had a few hours left to order—and including an incentive—the brand created a sense of urgency for people to click-through and shop immediately.
Why We Love It:
Perfect Bar took a non-promotional approach to marketing on Father’s Day, using the holiday as an opportunity to connect with their audience on a more personal level. On Father's Day, they invited their subscribers to learn more about their family story and to celebrate their dad who founded the brand.
Why We Love It:
Igloo offered their customers a free gift with purchase to drive more sales around Father's Day. The brand strategically chose a product that also happens to make a great Father’s Day gift: a stainless steel mug. Or, as the brand positioned it in their campaign message, an upgraded version of the classic "World's Greatest Dad" mug.
Why We Love It:
Two weeks before Father's Day, CALPAK directed their subscribers to a curated page on their website with products “for every father figure” to help anyone who might be struggling to find the right gift. The brand also encouraged shoppers to text them back directly with any questions, and used Attentive Concierge™ to offer personalized assistance to anyone who needed it.
Why We Love It:
Kodiak Cakes turned their Father’s Day sale announcement into an interactive campaign by inviting their subscribers to reply with "RECIPE" for the perfect dish to spoil dad. This playful approach not only made their message more engaging, but it also gave the brand a creative way to drive people back to their site and spotlight specific products needed to make the recipe.
Why We Love It:
The Beard Baron paired a sitewide sale with VIP early access to maximize revenue from their Father’s Day campaign. Customers on the brand's SMS list were allowed to shop the sale ahead of everyone else, which created a sense of urgency for them to click through and take advantage of the limited-time deal before the most popular items sold out.
Why We Love It:
The INKEY List added price drop journeys to their triggered messaging mix to engage high-intent shoppers at a critical moment: when a product they viewed or added to their cart is available at a lower price. These timely, personalized messages create a sense of urgency for subscribers to shop immediately so they can get a great deal, while also driving incremental revenue for the brand.
Why We Love It:
ELEMIS used National Sunscreen Day—which landed in the middle of their Memorial Day campaign—as a fun way to drive even more clicks and conversions during the sale period. The brand shared a quick fact about the importance of protecting your skin, highlighting their selection of sunscreens with a call to action to use their Memorial Day discount code for 25% off.
Why We Love It:
McConnell’s Fine Ice Creams crafted a sweet campaign to inspire special outings on Mother's Day and drive traffic to their physical stores. The ice cream company created a segment of SMS subscribers who live near one of their Scoop Shops, then sent them an exclusive geo-targeted promotion: two scoops for the price of one, only on Mother’s Day.
Why We Love It:
Catbird makes it easy for their customers to find the perfect present with a curated Mother's Day Gift Shop on their website. They promote product discovery on the page with filters that people can use to browse specific items or collections (e.g., Most Gifted, Under $300). And by "opening" the shop a few weeks in advance, Catbird makes sure their customers have plenty of time to place their orders, so their gifts arrive on time or before Mother’s Day.
Why We Love It:
The Bouqs Co playfully reminds their subscribers not to put off Mother’s Day shopping by incentivizing them with an “early bird” discount. Not only does this strategy drive more purchases for the brand ahead of the holiday, but it also helps their customers avoid the stress of having to run out and find a beautiful bouquet at the last minute.
Why We Love It:
zestt understands that Mother’s Day can be a sensitive time for some people. To honor their subscribers' unique experiences, zestt offered the opportunity to opt out of Mother’s Day-related text messages by simply replying with the keyword “PAUSE.” The brand also made sure to let anyone opting out know that they would still receive other relevant updates and transactional messages as usual.
Why We Love It:
Rainbow makes sure their SMS subscribers don’t miss the chance to buy a “new fit” with triggered low inventory alerts. When a product a subscriber has viewed or added to their cart is selling out fast (e.g., the inventory level drops below a certain threshold), they get a text message letting them know to shop now to avoid FOMO.
Why We Love It:
Igloo makes sure their subscribers can buy the products they want at cooler, lower prices by sending them triggered price drop alerts via SMS. These timely messages create a sense of urgency and excitement for their subscribers to click through and shop immediately—before the offer melts away.
Why We Love It:
Lunya's triggered low inventory journey gives subscribers a heads up when an item they were eyeing is so popular, it's almost out of stock. The brand playfully encourages them to "hurrrry" back to the website to make a purchase before someone else scoops up the last one.
Why We Love It:
zestt uses their text channel to notify subscribers when an item they've browsed or added to cart recently is almost out of stock. They position these triggered messages as a benefit for their SMS insiders, who get to know first when a product they want, but haven’t purchased yet, has low inventory.
Why We Love It:
Uncommon Goods sends triggered price drop messages to subscribers when items they’ve browsed or added to cart recently go on sale. By using SMS to share the “BEST” news, their subscribers can grab the items at a lower price (and before they’re gone) right from their phones.
Why We Love It:
Zales created a triggered price drop journey to let subscribers know when an item they’ve had their eye on now has a lower price. It’s an easy and effective way to create a sense of urgency with shoppers who previously browsed or added the item to cart, and drive them back to Zales' website to get the sparkle they wanted for less while they still can.
Why We Love It:
bioClarity invited subscribers to glow into the new year with a refreshed skincare routine. The seasonal discount code only applied to first-time purchasers of their auto-ship routine service. This subscription-style offer reassured customers they won't run out of their favorites, while encouraging repeat purchases.
Why We Love It:
Inkbox inspired their SMS subscribers’ new year looks with a direct link to their style guide. To avoid fatiguing subscribers, Inkbox excluded customer segments that hadn't purchased or clicked on text messages in the last few months.
Why We Love It:
BrüMate used SMS to introduce a new version of their best-selling mug. They targeted the message to their high-interest subscriber segment—those who had added products from the Toddy collection to their cart, but hadn’t recently made a purchase. These engaged subscribers were quick to click the direct link and claim the best seller. Click below to see our BrüMate Toddy in the Attentive Goods store.
Why We Love It:
GotBag uses Attentive’s 2-in-1 sign-up unit on their mobile website to grow their email and SMS lists in one easy flow. The brand offers a 10% off discount for opting in to both channels. After subscribing, they instantly receive a welcome message with their coupon code. Want to learn more about GotBag and their products? Click below to see our collaboration in the Attentive Goods store.
Why We Love It:
Monos personalized their special Boxing Day invitation by including the subscriber’s first name. On top of their product sales, the brand boosted their incentives with 10% back in store credit. Since engaged SMS subscribers are likely to be return customers, they were the perfect audience to claim the store credit offer and shop again.
Why We Love It:
Bully Bunches launched a Boxing Day sign-up unit on their mobile site to simultaneously grow their text messaging and email subscriber lists. The dog food brand was already offering 40% off to existing subscribers for the holiday. So, this seasonal sign-up unit encouraged new shoppers to join without having to offer additional discounts.
Why We Love It:
Golf Town shared a “sneak peek” of their deals two days before Boxing Day, building anticipation for their subscribers. The French Canadian segment was excluded from this campaign, and instead received the same message in French. This segmentation strategy helped the brand localize content and deliver personalized experiences to their subscribers.
Why We Love It:
A few days after Boxing Day, NAMA kept the celebrations going with their leggings giveaway. They specified the contest’s details in the message, making subscribers feel in-the-know with exclusive messaging (“VIP OFFER”). Not only did the free leggings opportunity reward their engaged audience, but it also created a sense of urgency to shop before the twenty free pairs were claimed.
Why We Love It:
Knowing Cyber Week shoppers often jump from site to site looking for the best deal, Spanx launched a Cyber Sale browse abandonment message. If a subscriber browsed a product but then left the site before adding to cart, they received this reminder to grab the product at 50% off. The text included a link back to the exact item the subscriber was browsing.
Why We Love It:
Function of Beauty created a Cyber Week welcome message to greet new SMS subscribers in Canada with details about their “best deal of the season.” After new subscribers opted in, they received the legal text message followed by this helpful reminder of their incentive for subscribing to the brand’s emails and text messages.
Why We Love It:
Campus Protein used Attentive Concierge™ to provide extra support to their subscribers. After someone abandoned their online cart, a member of Attentive’s live agent team reached out on behalf of Campus Protein to ask the shopper if they needed help. This real-time support helped reduce CX tickets during the busiest time of the year, while encouraging subscribers to purchase the items they initially left behind.
Why We Love It:
Olive & June updated their cart abandonment reminder to include their Cyber Week 25% off discount. Even though the brand didn’t offer an additional discount, reminding subscribers of their sale, and that their “next mani is waiting” was a compelling way to convert these high intent shoppers who just needed a little nudge to complete their purchase.
Why We Love It:
Curling iron brand Beachwaver knew their Australian subscribers were celebrating Cyber Monday, so they offered 50% off the limited-edition version of their most popular curling iron. They emphasized the value of the offer, so subscribers knew exactly what kind of deal to expect.
Why We Love It:
Senreve invited subscribers to tune into their Instagram Live to get details from their founder Coral Chung on new arrivals and their Cyber Monday offer. Not only does this strategy drive engagement to the brand’s Instagram Live, but can help convert SMS subscribers into social followers, too.
Why We Love It:
Apparel brand Happy Soul Sisters celebrated Small Business Saturday with subscribers by sharing 25% off sitewide. They also offered a free tank with the first 50 orders, creating a sense of urgency to shop right away and get the extra deal.
Why We Love It:
Accessories brand Air & Anchor shared the meaning of Small Business Saturday with subscribers, and built a deeper connection by saying how thankful they are for their customers. The brand also encouraged shoppers to support the other small or local businesses that were important to them.
Why We Love It:
Vegan beauty brand The Lip Bar shared 50% off sitewide with SMS subscribers to encourage them to support the small business. They leaned into their fun, empowering brand voice “it’s giving stock up, sis!” creating the feeling that subscribers were texting a friend.
Why We Love It:
SiO Beauty gave subscribers a “Black Friday Bonus” by including a free gift with orders of $65+. Combining this bonus offer with their 40% off sale meant shoppers could get even more bang for their buck.
Why We Love It:
Bombas used their Black Friday text message to let shoppers know everything was 25% off. They also reminded shoppers of their brand mission: every purchase made would provide essential clothing to someone in need.
Why We Love It:
Thread Wallets texted subscribers on Friday morning to let them know their Black Friday sale had officially started. The chance to save up to 60% off their purchase enticed subscribers to start shopping the sale immediately. The next day, Thread Wallets followed up with subscribers who hadn’t made a purchase yet to remind them about the big sale.
Why We Love It:
Schoolhouse led subscribers through a quick conversational journey to find the perfect gift guide based on who they were shopping for (themselves or a friend). After answering a couple of questions, Schoolhouse shared a curated list of ideas—from quilts and clocks, to hosting bestsellers.
Why We Love It:
Anthropologie helped subscribers find the perfect gift based on their price point. The brand encouraged subscribers to reply back with the number that corresponded with how much they wanted to spend. Then, Anthropologie recommended a list of items that were priced within their budget.
Why We Love It:
Instead of texting subscribers to shop, bite-sized snack brand Muddy Bites focused on building engagement. The brand sent the text from their Co-Founder, Jarod Steffes, thanking subscribers for their support and encouraging them to reply back.
Why We Love It:
Vince helped their subscribers find the perfect gifts for everyone on their list using Attentive’s Two-Way Journeys™. First, they asked subscribers to reply with who they’re shopping for. Next, they asked if subscribers were looking for “something extra special” or “small indulgences.” Based on the first two answers provided, they shared a recommendation for a product to browse.
Why We Love It:
Knix knew their Canadian subscribers were looking for Cyber Week deals to take advantage of. On Sunday, they shared an early Cyber Monday offer to shop an extra 20% off their already discounted Last Call products, making sure SMS subscribers had a chance to shop the deals before they were gone.
Why We Love It:
Magic Spoon treated their subscribers like VIPs by sharing first dibs on their Black Friday deal. Subscribers could get a free box of cereal with any order. Instead of having to manually type in a discount code to get their gift, their offer would automatically be applied to their cart.
Why We Love It:
& Other Stories gave SMS subscribers early access to shop 25% off everything for one day only. By sharing their discount with subscribers before everyone else, the brand is proving the value of being opted in to SMS, while also creating an opportunity to follow up with non-purchasers later in the week.
Why We Love It:
Ralph Lauren Fragrances sent a helpful “checklist” to SMS subscribers to prepare them for their big Cyber Week announcement. Since the brand had their subscribers’ attention, they used it as an opportunity to encourage them to save their contact card to help the brand show up in the main SMS inbox.
Why We Love It:
Tarte greeted Cyber Monday shoppers with an SMS sign-up form letting them know about their 40% sitewide promotion. Rather than giving new subscribers an additional discount on top of their existing sale, Tarte encouraged them to opt in to get text messages about future launches and promotions.
Why We Love It:
Oura swapped out their evergreen “Stay in the know” SMS sign-up form for a Black Friday-specific promotion. Knowing shoppers were looking for deals this season, they offered early access to $50 off their best-selling styles to new subscribers who opted in to emails and text messages.
Why We Love It:
Little Sleepies teased email subscribers with early access to Black Friday deals if they signed up for text messages. This is a perfect example of using email to promote SMS, since the brand was only giving their “text fam” early access to the sale. The email CTA button linked to a dedicated landing page, where shoppers could easily sign up for texts.
Why We Love It:
JuneShine grew their SMS list leading up to Black Friday by teasing their exclusive holiday promotions in a seasonal sign-up unit. The brand checked that potential subscribers were over 21 by asking for their birthday before they could opt in. This sign-up strategy is also a great way to capture zero-party data, which brands can use to offer timely birthday perks or share gift recommendations based on each subscriber’s birth month.
Why We Love It:
To help treat their furry friends, Petmate used Two-Way Journeys™ to ask subscribers what type of pet they have. Based on the responses, the brand then shared a link to the relevant gift guide. Petmate added custom attributes to subscriber profiles based on their responses, allowing them to reference this zero-party data long after the holidays.
Why We Love It:
Baked by Melissa launched their new gifting feature to their SMS audience just in time for holiday shopping. They shared a simple description of how to add multiple addresses, positioning themselves as a one-stop-cupcake-shop where subscribers could cross off their entire shopping list.
Why We Love It:
Slowtide understood that the holidays are a sensitive time for some. To honor this, they offered the option to opt out of seasonal campaigns and content. The brand prompted subscribers to reply “PAUSE” if they wanted to be excluded. This two-way flow helped Slowtide show they're committed to delivering the best and most comfortable experience for each subscriber.
