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texts we love
Discover how the best
Discover how the best brands use
brands use
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Bohemian apparel brand Free People acquires new text and email subscribers through Attentive’s 2-in-1 sign-up solution. By offering free shipping, shoppers are even more incentivized to opt in. Once the shopper inputs their email address, they are prompted to complete their sign up and receive the free shipping reward by also opting in for text messages. This marketing strategy is a powerful tool for brands to rapidly grow both email and text messaging subscribers.
Why We Love It:
Footwear and fashion accessories retailer Steve Madden sent a text message to subscribers alerting them of a “must-have” item. The brand used a sense of urgency in the copy (“selling out fast” and “before it’s gone”) to encourage subscribers to purchase the wardrobe staple. Steve Madden kept the message short and ended with a direct link to immediately shop the item. By emphasizing a popular item, subscribers feel like they’re staying on top of the latest footwear trends.
Why We Love It:
Intimates apparel brand Knix texted subscribers about their new, limited-edition product launch. The brand included a GIF that offered a sneak peek of the new loungewear, and they ended the text message with a direct link to shop the new line. Including a sneak peek of the “comfy, cozy and cuddly” new line, and highlighting the limited edition nature of the product, excites subscribers and encourages them to be the first to shop the new collection.
Why We Love It:
Zales recommends personalized gift ideas to new subscribers using Attentive’s Two-Way Journeys™. This conversational strategy helps Zales drive online revenue by imitating their in-store product discovery experience. They can also add these preferences as “custom attributes” to each subscriber’s profile, helping them deliver relevant messaging throughout the entire customer lifecycle.
Why We Love It:
bioClarity invited subscribers to glow into the new year with a refreshed skincare routine. The seasonal discount code only applied to first-time purchasers of their auto-ship routine service. This subscription-style offer reassured customers they won't run out of their favorites, while encouraging repeat purchases.
Why We Love It:
Inkbox inspired their SMS subscribers’ new year looks with a direct link to their style guide. To avoid fatiguing subscribers, Inkbox excluded customer segments that hadn't purchased or clicked on text messages in the last few months.
Why We Love It:
Lifestyle retailer Urban Outfitters sent a “deal of the day” text message offering 50% off hundreds of styles. They included a custom GIF that boldly stated the deal, along with the brand’s logo in the form of a smiley face and a bright yellow ticket that says “today only.” The copywriting in the message (“nbd”) perfectly embodies the fun voice of Urban Outfitters. And, this campaign suggests there will be more daily deals, encouraging repeat browsing while building brand loyalty.
Why We Love It:
Function of Beauty knew they needed to offer something special to compete with Amazon's Prime Day deals and capture shoppers' attention. The brand launched a playful campaign to give their customers “prime” treatment—the chance to get 20% off their entire order for three days only. By aligning their sale period with Prime Day but extending it an extra 24 hours, Function of Beauty was able to get the most out of the shopping holiday and maximize their revenue.
Why We Love It:
BrüMate used SMS to introduce a new version of their best-selling mug. They targeted the message to their high-interest subscriber segment—those who had added products from the Toddy collection to their cart, but hadn’t recently made a purchase. These engaged subscribers were quick to click the direct link and claim the best seller. Click below to see our BrüMate Toddy in the Attentive Goods store.
Why We Love It:
To help guide shoppers to complete their purchases, online fashion boutique Dolls Kill sends triggered cart abandonment reminders to text messaging subscribers 1 hour after they abandon their online carts. This reminder is short and sweet, but highly effective. Dolls Kill uses playful, on-brand messaging to remind shoppers that they "left something fabulous" in their online shopping cart.
Why We Love It:
Carewell showed they truly care for their subscribers with a non-promotional reminder of their 24 hour text/phone support line. They shared specific instructions, making it as easy as possible to reach out for help. This campaign won the “Caring Award” in our Best of Text: Holiday 2021 Edition for how it conveyed the brand’s creative touchpoints to support their customer community.
Why We Love It:
Personalized hair care brand Function of Beauty sent a text message revealing a new limited-edition fragrance. The message ended with a direct link to the product, making it easy for subscribers to add the items to their carts. By giving subscribers a first look, Function of Beauty created excitement and a sense of exclusivity. And the sense of urgency conveyed in the messaging (”long-awaited" and "get it now") encouraged subscribers to shop the in-demand product before it’s gone.
Why We Love It:
Protective skincare brand Supergoop! uses text messaging to educate subscribers about the many benefits of protecting themselves against the sun. In this text message, they mention different SPF options—including lotion, sprays, and powder—and encourage subscribers to find the right one for them. They also included an image with three different product examples. Supergoop!’s innovative use of this channel provides quality content that directly relates to available products.
Why We Love It:
Luxury fashion brand Marc Jacobs used text messaging to alert shoppers of new sale items. The text message included a custom animated GIF which featured a sneak peek of the new styles. The text message copy complements the graphic by stating the discount that shoppers could expect to receive. The urgency of the copy (“Don’t miss out”) combined with the mention of “standout styles” is the perfect way to excite shoppers about the new spring collection and encourage them to shop.
Why We Love It:
Sustainable clothing brand MATE the Label texted subscribers to promote their popular activewear collection. They maintain their approachable brand voice while using a sense of urgency in the copy (“get MOVE-ing” and “selling fast”). The brand also included a positive product review, knowing that shoppers trust what other customers say. After A/B testing this message, MATE the Label saw the performance advantages of the customer review and implemented it across their channels.
Why We Love It:
Fast casual restaurant Jason’s Deli sent a text message highlighting various ways subscribers could enjoy their lunch—helping subscribers feel comforted that the brand was putting their safety first. Jason’s Deli included an image that featured a craving-inducing meal to help their message stand out by catching their subscribers’ eyes. The brand ended the text message with a link for subscribers to immediately order their favorite meal and select their preferred dining option.
Why We Love It:
Who doesn’t love a classic dad joke? The Vitamin Shoppe sent subscribers a playful message on Father's Day, offering them a discount on men's health items for one day only. While the copy didn't explicitly mention the holiday, the campaign was still a fun and effective way for the brand to celebrate the dads in their audience while also driving engagement and purchases.
Why We Love It:
The immediacy of text messaging makes it the perfect channel for marketers to spread the word about limited-time deals. Beauty brand Tarte Cosmetics creates a sense of urgency and shares timely information that’s beneficial to shoppers, especially because this specific offer only happens two times per year and for a very limited period of time. The custom graphic showcases the deal and Tarte Cosmetics’ products in a unique and engaging way.
Why We Love It:
Bakery chain Baked by Melissa texted subscribers about an upcoming shipping deadline ahead of the holiday. The message clearly stated the deadline (“before 2pm EST today”) and expected delivery date (“for arrival by Friday”) before linking back to its website so subscribers could place their order. Including a mouth-watering image featuring a popular product, in addition to a deadline to place the order for on-time delivery, helps inspire shoppers and build excitement.
Why We Love It:
Trendy global fashion brand Lulus sends triggered abandoned cart reminders via text message. Lulus conveys its brand voice by personalizing the message with a playful tone, “you left something cute in your cart, Love!”. This message allows the brand to automatically drive revenue by bringing shoppers back to their online carts, in a way that is perceived as a helpful reminder. By sending a message that will be seen immediately, Lulus effectively retargets customers and recovers sales.
Why We Love It:
Korean skincare brand LANEIGE sent SMS subscribers an exclusive offer to promote their 12 Days of Beauty holiday campaign. The text message included a GIF that reveals the gift for that day and a reminder to “check back each day” to reveal the latest gifts. The colorful graphic adds a fun touch of holiday spirit into the campaign, and the countdown element of this campaign builds excitement for shoppers as they await a new surprise each day.
Why We Love It:
Accessories brand Sprayground texted subscribers to announce their new Liquid Gold line. They included an eye-catching image featuring two bags from the new line. Sprayground ended the message with a straightforward call to action and a link back to the product details page so shoppers could easily add items to their carts. Not only does this type of message work for brands who operate on a limited-inventory drop model, but it also works great to get the word out about new products.
Why We Love It:
FragranceNet.com builds authentic relationships with their SMS subscribers using Attentive Concierge™. When a subscriber browses the website without purchasing, the brand automatically reaches out through conversational messaging to help guide their shopping experience. In this 1:1 conversation, the brand shared a hyper-personalized recommendation based on the subscriber’s preferences.
Why We Love It:
Modern home decor brand CB2 created a segment of loyal text messaging subscribers and sent them an exclusive 15% off discount. This is an effective example of how to treat your most loyal subscribers like VIPs. CB2 made this offer available to SMS subscribers only.
Why We Love It:
Anthropologie has a special sign-up unit for anyone who navigates to the wedding section of their website. It includes a preference collection form that asks shoppers to share if they're the bride, the mother of the bride, in the bridal party, or a wedding guest. That way, the brand can usher them to the right content and effectively engage them from the moment they opt in to SMS.
Why We Love It:
Skincare and cosmetics brand PÜR used text messaging to let subscribers know about their giveaway featuring a new PÜR collection and a pair of Felix Gray Blue Light Glasses. The copy in the text message clearly explained what’s included in the giveaway, as well as the total value of the package. PÜR used a custom GIF to display all the items that are part of the giveaway. They ended with a call to action to “Enter to Win.”
Why We Love It:
Marleylilly used Two-Way Journeys™ to make it easy for their customers to find the perfect gifts for the moms in their lives. After asking who someone’s shopping for and prompting them to reply with a particular keyword, the brand set up triggered replies with personalized picks for each type of mom.
Why We Love It:
If a new subscriber doesn't convert after opting in to HOKA's SMS program and receiving their welcome offer, AI Journeys automatically sends them a personalized follow-up message. Instead of sending the same coupon reminder to everyone, the AI tool generates a unique message for each subscriber. It goes beyond static content and can incorporate dynamic elements (like social proof) to create a sense of urgency and encourage subscribers to complete the checkout process.
Why We Love It:
A well-timed reminder is an effective way to re-engage high-intent shoppers and remind them what they left behind. Modern home decor brand CB2 sends triggered abandoned cart reminders via text messaging. CB2 personalizes their abandoned cart reminders at scale by including a photo of the product with the message. The text copy itself uses an engaging brand voice, includes the product name, and serves as a useful reminder of how well the item would fit into the consumer’s home.
Why We Love It:
BabyQuip’s “race for the discount” campaign encouraged SMS subscribers to spontaneously shop with a gamified experience. The enticing prizes and urgent messaging (“HURRY”) instantly drove website traffic and revenue. The gamified campaign was a bright star in creating buzz and driving traffic from an SMS audience, making it the winner of the “Shine Award” in our Best of Text: Holiday 2021 Edition.
Why We Love It:
Knowing that Father's Day can be a sensitive time for some people, Uncommon Goods gave their customers the option to opt out of any holiday-related texts. They were also intentional about making sure that anyone who opted out still felt comfortable engaging with the brand during this time, by inviting them to come check out what's new on the site.
Why We Love It:
The INKEY List made Valentine's Day all about their rewards members, surprising them with an extra 500 points added to their account. This was a genuine and tangible way for the brand to show gratitude to their most loyal customers while encouraging them to keep coming back for more.
Why We Love It:
Philanthropic accessories brand Pura Vida Bracelets texted subscribers to announce their newly-launched product pack. The limited-time “today only” offer created a sense of urgency to excite shoppers about the new product, while also providing a 20% off discount. The playful messaging (“major sense of wanderlust”) coupled with a colorful image, plus the use of an emoji, appeals to the brand’s target audience of Millennial and Gen Z shoppers.
Why We Love It:
Marleylilly used the element of surprise to boost engagement and revenue from their 4th of July sale. They started with an enticing offer: 30% off everything on their website. Then, just as customers thought the sale was ending, Marleylilly extended the deal for another 48 hours. This move created a renewed sense of urgency for people who missed the initial offer to quickly take advantage of the extra time to shop.
Why We Love It:
Hello Bello—a plant-based brand of baby products founded by actors Kristen Bell and Dax Shepard—acquires new subscribers through Attentive’s 2-in-1 sign-up feature. After a shopper enters their email address on Hello Bello’s mobile site, they are then prompted to complete their sign up to receive 15% off their next diaper bundle by opting in for text messages. This allows Hello Bello to seamlessly collect both emails and text subscribers in just a few simple steps.
Why We Love It:
Bohemian apparel brand Free People used text messaging to excite SMS subscribers about best-selling items that were back in stock. They created a sense of urgency by letting subscribers know that these items were back… “but not for long!” Sending a text that highlights the time-sensitive nature of the offer is a great strategy for encouraging action. Free People kept the message short and ended with a direct link to shop the items.
Why We Love It:
Florence by mills’s clever Halloween campaign painted a funny and relatable moment for their subscribers, standing out as the winner of the “Jolly Award” in our Best of Text: Holiday 2021 Edition. The relevant messaging highlighted their unique brand voice with a spooky spin, encouraging subscribers to take advantage of the limited-time sale and stock up on skincare.
Why We Love It:
Fashion brand ba&sh used Attentive's Two-Way Journeys™ to collect customer preferences during the busy summer travel season. The conversational campaign asked subscribers to share which type of clothing they're interested in purchasing and packing for a trip. This strategy gives the brand psychographic profile insights to segment customers and engage them with relevant, targeted offers in the future.
Why We Love It:
At-home dip powder and nail accessory brand Revel Nail texted SMS subscribers about their Color of the Week offer, available at the special pricing for a limited time (“this week only!”). They included an image of the color and detailed the offer within the text message—including the price for each size of jar. They ended the message with a direct link to the product so shoppers could quickly complete their purchase.
Why We Love It:
Rainbow grows their email and SMS subscriber lists simultaneously with Attentive’s Spin-to-Win sign-up units. Users can click the whimsical wheel that greets them when they enter the site, then claim their percent-off reward after opting in for both email and texts. This interactive experience is a fun way to engage shoppers and drive sign-ups across both channels.
Why We Love It:
Our Place used Two-Way Journeys™ to proactively answer some common questions about their cast-iron Perfect Pot®. After replying with a keyword to ask a particular question, subscribers get a triggered message with a quick but helpful answer in response. The conversational message gives Our Place's customers a chance to get more information about the product before converting, so they can feel more confident when making a purchasing decision.
Why We Love It:
Specialty craft retailer Michaels used text messaging to share links to different “how-to” video tutorials, providing subscribers with DIY projects they can do at home using products available at Michaels. They’ve built an entire brand on their arts and craft supplies, and inspiring a community around creativity. By communicating with subscribers through a direct and immediate channel like text messaging, they’re able to share quality content that directly relates to available products.
Why We Love It:
Love Wellness uses snippets from five-star reviews in their SMS campaigns to garner interest in specific products. It's a smart strategy, especially given how open and honest their customers are about their experiences. By sharing these real, unfiltered quotes with their subscribers, the brand can creatively highlight the effectiveness of their products to get people interested, clicking, and shopping.
Why We Love It:
Online perfume retailer FragranceNet uses Attentive’s Journeys functionality to send automated cart abandonment reminders to text messaging subscribers 30 minutes after they abandon their online cart. The instantaneous nature of text messaging means shoppers will see the message and complete their purchase quickly. And, sharing a picture of the item the shopper was considering purchasing helps provide a touch of personalization, while helping visualize the product they left behind.
Why We Love It:
ELEMIS leads with empathy around Mother's Day by offering subscribers the option to opt out of receiving messages related to the holiday. But the brand also makes sure to keep those who've opted out updated on other special promotions and offers they may be interested in. That way, they can stay in the loop and still shop for themselves, if they need to stock up on essentials, or want to try out some new skincare.
Why We Love It:
Socially conscious eyeglasses and sunglasses retailer DIFF Eyewear, takes an innovative approach to acquire new subscribers. They use Attentive’s 2-in-1 sign-up feature to grow their email list while simultaneously growing their text messaging list. Once a shopper inputs their email address, they are then prompted to complete their sign-up and receive the 15% off reward by opting in for text messages.
Why We Love It:
Bobo’s kept their messaging simple for Father's Day. Rather than launching a sale, the brand opted to share an easy (and delicious) gifting idea with their audience: replenishing dad's stash of beloved oat bars and snacks. The timing of the message—the week before Father's Day—was just right for anyone who still hadn't bought anything for their "oat-standing" dad yet.
Why We Love It:
LIVELY uses the Attentive Copy Assistant to generate copy for their campaigns. Whether they need to send out last-minute comms or schedule multiple messages—like this one promoting popular styles that are selling out fast—the AI tool has proven to be a big time saver for them. It's like adding an extra member to their small but mighty CRM team, enabling them to craft on-brand SMS copy more quickly and easily.
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Why We Love It:
The Mayfair Group strengthened their SMS subscriber community with this non-promotional check-in. This simple yes/no question showed that they care about their customers and adds a human touch with the two-way conversation. A few days later, Mayfair sent this follow-up message to the subscriber segment that responded with “NO,” showing how they value and want to support their subscribers.
Why We Love It:
Rainbow uses AI Journeys to automatically personalize their triggered cart abandonment messages in real time. Instead of sending the same "Hey, you left something cute in your cart" reminder to everyone, Rainbow can now send each customer a unique text, just like the one Ruby got. With the help of AI, Ruby's message was tailored based on the specific products in her cart and was sent at the perfect time, based on her specific behavior patterns, increasing the likelihood of a conversion.
Why We Love It:
MUJI takes a subtle but effective approach to celebrating holidays with their SMS audience. On Halloween, the brand treated their subscribers to a not-so-scary surprise—the chance to get $31 off their orders of $120 or more for a very limited time—creating a sense of urgency for them to shop on October 31.
Why We Love It:
Retail brand Monsoon created a customized sign-up unit for shoppers who navigate to their children's clothing page. They also added a preference collection form to confirm which product categories they're most interested in. This approach allows the brand to gather key insights to use for personalization while also growing their email and SMS lists.
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Why We Love It:
MATE the Label—a clothing brand focused on “clean essentials”—used SMS to educate subscribers about sustainable fashion. They released a 2020 Impact Report to share their ethical manufacturing process and environmental footprint. Knowing SMS subscribers are some of their most engaged customers, MATE shared the report over text before their other channels.
Why We Love It:
Little Spoon launched a custom sign-up unit to help turn Father's Day gift-shoppers into email and SMS subscribers. They put their 20% off plus free shipping offer front and center, and included a Preference Collection form for new subscribers to specify their product interests. That way, the brand could personalize future campaigns and increase the likelihood of first-time buyers coming back to make second (and hopefully, third) purchases.
Why We Love It:
Hot Topic uses Attentive Concierge™ powered by Attentive AI™ to make sure incoming messages are never left unread. When subscribers reply to campaigns or abandonment messages with comments like, "Yeah, but you don't have my size," conversational AI is there to help. It can recommend a nearby store or suggest other items available in the customer's size. AI-driven support via SMS not only extends the bandwidth of in-house CX teams, but it also improves response times and customer satisfaction rates.
Why We Love It:
Farmacy Beauty tapped into the spooky season spirit to promote their popular Green Clean cleansing balm—the perfect product for Halloween enthusiasts. They sent their customers a playful message touting the balm’s benefits, namely, its ability to effortlessly remove even the boldest of makeup looks. They also included a real customer review celebrating the product's effectiveness, showing why it’s worth buying for Halloween, but also for every other day of the year.
Why We Love It:
Cocofloss caught their customers' attention on April Fools’ Day with a "spicy" take on their beloved floss: instant noodles-flavored. The kicker? The limited-edition collection of savory flosses was actually real and only available for one day. The unexpected campaign created a sense of urgency for people to shop and be one of the lucky few to get their hands (or should we say teeth) on the rare item before it sold out.
Why We Love It:
Luxury fashion brand Coach alerted outlet shoppers of new items for spring by sending a timely and visually appealing text message. The pink graphic with the Coach logo, the new “Coach X Keith Haring” purse, and floral accents gives the message a spring feel. The warm tone of the message copy (“Baby, it’s NEW!”), combined with the mention that these items just arrived, is the perfect way to excite Coach shoppers about the new spring collection.
Why We Love It:
Catbird likes to send their VIPs exclusive rewards through SMS—like early access to promotions and product launches. When they released a limited edition batch of ruby necklaces, loyal customers got the chance to shop the special collection before anyone else. Strategies like this help Catbird nurture relationships with their customers and increase their lifetime value.
Why We Love It:
To celebrate their sustainability milestones in the New Year, Aurate sent their SMS audience a short and sweet text report recapping their biggest wins. The brand made sure to emphasize the role their customers played in making a positive impact, inviting them to continue shopping and being a part of their journey.
Why We Love It:
Online grocery store Thrive Market uses Attentive’s “two-tap” sign-up technology on its mobile website to drive SMS opt-ins. Since their brand is membership-based, Thrive Market prompts shoppers to sign-up by giving them a peek into future offers—without needing to offer a direct discount.
Why We Love It:
The INKEY List tapped into the post-holiday spirit by offering their customers "one final gift" a few days after Boxing Day. In a delightful twist, the brand hid three of their best-selling products on their website with a 30% discount, gamifying the shopping experience for their subscribers.
Why We Love It:
The INKEY List launched a Spin-to-Win sign-up unit around Black Friday and Cyber Monday to grab shoppers' attention and encourage conversions with a fun reward. Visitors could spin the wheel to win up to 25% off their order. After opting in to both email and SMS, the brand automatically sent subscribers a welcome message with their discount code. The gamified experience also helped The INKEY List grow their subscriber base.
Why We Love It:
The Happy Planner texted its “VIP” subscribers with a special combination offer that included their new storage box and sticker books at a discounted price. The brand included a playful GIF that gave SMS subscribers a preview of the storage box. The Happy Planner ended with a clear CTA to “tap the link to get it now!”
Why We Love It:
Healthcare apparel brand Scrubs & Beyond alerted text messaging subscribers about new seasonal arrivals. Calling attention to “what’s new” through a text message is an easy way to send relevant content to subscribers who are eager to hear new updates from a brand. Additionally, this approach opens up an opportunity for Scrubs & Beyond to send this type of message as an ongoing seasonal campaign to excite shoppers with new “trend alerts” throughout the year.
Why We Love It:
Onnit's customers love their limited-edition “Legend Bells” featuring fun and frightening monster-inspired designs. Onnit leveraged Attentive's "Has Replied Keyword" feature to promote the collection, which allowed them to directly message hundreds of customers who had previously asked about kettlebells. In tandem with Onnit's vibrant imagery, their campaign drove over $15K in revenue without featuring any discounts.
Why We Love It:
Only Curls took a moment during the busy holiday season to thank their customers and reflect on their growth. In a heartfelt message, the founder expressed gratitude for the support of their "curly family" and teased exciting plans for the year ahead. Customers were invited to reply directly to the message and share their thoughts and ask questions, fostering a sense of community.
Why We Love It:
Beauty brand Milani Cosmetics texted subscribers about a much-anticipated product launch. The brand included a playful GIF featuring the newly released item and inclusive makeup shades—helping subscribers feel represented—paired with compelling copy that this is “all you need for a flawless makeup application.” Letting loyal SMS subscribers be the first to know about new items helps create hype for the new product while driving more immediate traffic to your online store.
Why We Love It:
Lunya wanted to make sure that anyone who waited too long to do their Valentine's Day shopping could still get thoughtful gifts for their loved ones on time. With only a few days left before the 14th, the brand reminded subscribers about their cupid-approved digital gift cards. They also invited subscribers to shop in-person for personalized guidance (and complimentary gift wrapping, of course).
Why We Love It:
After a customer places their order, Paravel uses Attentive's integration with Shopify to send a personalized, automated transactional message with a link for subscribers to keep track of their shipping updates. They also reaffirm their mission by assuring customers that their shipment is carbon-neutral, and say thank you for making a sustainable purchase—helping customers feel even better about the money they’ve spent.
Why We Love It:
Megababe used Attentive's AI copy assistant to come up with ideas for their SMS campaign announcing the exciting news that their products are now available at Walmart. All they had to do was type in a few words, and within seconds, the tool generated a bunch of options for them. Then, they had the freedom to use the suggested copy as is or make a few tweaks—almost like having a teammate to brainstorm and riff on ideas with.
Why We Love It:
Litter-Robot had a particular type of dad in mind when they launched their Father's Day deal: the Cat Dad. The brand offered a discount of $50 on specific Father's Day bundles, which included their popular self-cleaning litter boxes, along with some top-selling accessories and pet appliances. That way, shoppers could create the “purr-fect” set-up to spoil both the cat dads in their lives and their beloved furry companions.
Why We Love It:
Healthy snack brand HighKey sent a playful text message teasing their "JUMBO-SIZED" announcement. They blurred out part of the picture to keep their announcement a secret, while still giving subscribers a sneak peek at what was coming. The brand also included a 15% off discount in case subscribers couldn't wait. HighKey then followed via SMS up a couple of days later to officially let subscribers know they could purchase jumbo-sized bags of their popular mini cookies.
Why We Love It:
Bohemian apparel brand Free People texted SMS subscribers about their “NEW! NEW! NEW!” spring collection that “*just*” dropped. The instantaneous nature of text messaging makes it the perfect channel to quickly promote a new collection and drive immediate action. The brand ended with a clear call to action to “shop all new spring styles here” with a link to the new collection.
Why We Love It:
Lifestyle brand Erin Condren Designs texted their subscribers about an exciting “buy one, get one free” deal. The brand highlighted the limited-time nature of the offer to encourage subscribers to take advantage of the deal right away. Pairing the text message with an eye-catching GIF highlighting popular products helps create a consistent brand identity across digital channels in addition to providing a preview of the items included in the BOGO offer.
Why We Love It:
Beachwaver used their browse and cart abandonment reminders to boost engagement and revenue during their Memorial Day sale. They strategically updated the messaging to highlight the final day to get 40% off their entire site. It was a simple yet effective change, but by emphasizing the limited-time nature of their offer, they created a greater sense of urgency for customers to shop immediately and take advantage of the deal before it expired.
Why We Love It:
On Christmas Eve, WeWoreWhat captured holiday revenue from their SMS audience by sharing the perfect holiday present for last-minute shoppers: a digital gift card! The direct link made it easy for subscribers to shop the gift cards and “let her choose,” spreading both holiday joy and brand awareness.
Why We Love It:
Certain states have a back-to-school sales tax holiday, when clothing, footwear, backpacks, notebooks, pencils, and other items are all tax-free for a period of time. To help parents, teachers, and students save on new shoes for the year, Shoe Carnival used geo-targeting to remind customers in those states—like Florida—to take advantage of the tax break.
Why We Love It:
Marleylilly customized their triggered post-purchase message for Black Friday/Cyber Monday to help turn seasonal shoppers into loyal customers. The brand thanked recent buyers for shopping during their Cyber Week sale, then invited them to join their rewards program and earn major perks during the holiday season (and after).
Why We Love It:
After a new subscriber joins Food52’s SMS channel, the brand recommends personalized recipe ideas using Attentive’s Two-Way Journeys™. The back-and-forth flow asks about the subscriber's food preferences and “mood,” then automatically shares a direct link to the relevant recipe. This conversational strategy helps subscribers quickly discover new recipes, and encourages them to learn more about the brand and explore their products.
Why We Love It:
For St. Patrick’s Day, Fire Department Coffee gave SMS subscribers early access to their seasonal deals. They emphasized the early offer’s exclusivity (“As a text msg subscriber”) to make subscribers feel special and more connected to the brand. The punny graphic (“Feelin’ Lucky?”) reiterated the clear call to action, driving immediate mobile revenue.
Why We Love It:
ELEMIS launched a Halloween giveaway to convert their website visitors into SMS subscribers. The brand customized their sign-up unit to capture the attention of browsers, daring them to opt in to SMS for a chance to win. They also included a Text-to-Join keyword to make sure anyone who was already on their SMS list could get in on the fun, too. After someone entered the giveaway, they received a triggered text message with a discount code they could use to shop in the meantime.
Why We Love It:
In addition to encouraging early gift shopping for Mother's Day, Brilliant Earth made sure to send their audience timely reminders about shipping deadlines. By keeping customers in the loop about the last possible date to place orders, the brand effectively created a sense of urgency while also easing any worries about gifts not arriving on time for that special Sunday.
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Why We Love It:
Westgate Resorts, a travel and hospitality company, welcomed new SMS subscribers with spooktacular savings and exclusive offers, like taking up to 25% off their next stay. New subscribers are often ready to take action and convert—in fact, we’ve found that 7% of customers make a purchase in the first 72 hours after subscribing to a brand.
Why We Love It:
Apparel retailer Venus sent a “special treat” to text messaging subscribers. They included an eye-catching animated GIF with “Secret Santa” in big text. Underneath, in small text, Venus wrote, “Surprise! We’ve got a special treat for you. Can you guess how much it is?” Venus played into the holiday spirit by positioning the “treat” as a gift from their “Secret Santa.” They also instilled a sense of urgency by including the expiration date in the message.
Why We Love It:
Uncommon Goods went the extra mile to make sure their customers wouldn't be left empty-handed on Father's Day. They shared gift guides and shipping deadline reminders, and kept their promotions going until the last possible minute, knowing that the holiday might’ve snuck up on some people. On Father's Day proper, the brand playfully emphasized that digital gift cards are always a great option, too.
Why We Love It:
Audio retailer Skullcandy texted subscribers about a time-sensitive 30% off sitewide offer. The message included a link to their site, which allowed subscribers to take advantage of the promotion immediately. Shoppers are always looking for exclusive deals from their favorite brands. Offering a time-sensitive discount is a great way to excite and engage your customers. And, by calling out the sense of urgency of the deal (“4 hours remaining”), shoppers are likely to act quickly on the offer.
Why We Love It:
Luxury watch brand Seiko texted subscribers about an exclusive offer for a free gift with the purchase of any of its Prospex watches. The message included an image of a classic Prospex watch and a Prospex backpack to show subscribers what they would receive. Sending subscribers a “gift with purchase” offer is an effective way to drive brand loyalty. This type of incentive is also a great alternative for brands who don’t offer discounts.
Why We Love It:
With wedding season on the horizon, ReserveBar playfully encouraged their audience to "think outside the wedding registry" when shopping for gifts. The brand directed subscribers to check out their Wedding & Engagement Gift Guide, full of gift ideas for the happy couple, the wedding party, and even the reception.
Why We Love It:
Nanit knows that many of their customers are moms themselves, so they made their Mother's Day campaign all about offering them tangible support. The brand used their SMS channel to share postpartum wellness resources like their Venting Vault, a safe space to connect with other parents, and highlight their partnership with Saving Mothers. By engaging their community in an authentic and meaningful way, Nanit made sure the moms in their audience felt truly appreciated.
Why We Love It:
McConnell’s knows that Valentine's Day isn't just about exchanging gifts. It's also about making sweet memories with our loved ones. To help create these special moments for their customers, the ice cream company used geo-targeting to invite local subscribers to swing by a nearby scoop shop. There, they could enjoy a Valentine's Day cupcake (complete with house-made pink whipped cream) for a limited time.
Why We Love It:
MATE the Label came up with a clever plan to reduce their inventory before moving warehouses in the new year: asking customers to help lighten the load by doing some shopping. The brand announced they were having a major sale at the end of December and kept their promotions going into January, nudging non-purchasers with reminders along the way.
Why We Love It:
Subscription fashion retailer JustFab sent VIP text messaging subscribers an offer to shop an exclusive 60% off sale before it ended. In the text message, JustFab highlighted the limited-time nature of the sale (“ends TONIGHT!”) and reminded subscribers of their “VIP” status. Customers love to feel like they’re receiving VIP treatment and exclusive perks. Sending VIP reminders about limited-time sales is an effective way to engage high-value customers.
Why We Love It:
ILIA Canada launched a three-day Boxing Day Event to wrap up the holiday season and celebrate the new year on the horizon. On December 26, the clean beauty brand gave customers 20% off everything on the site, so they could stock up and refresh their makeup bags. But they only had until the 28th to shop, which created a sense of urgency for people to click through and purchase.
Why We Love It:
Plant-based baby products brand Hello Bello promoted their Halloween-themed diaper bundle subscription box to text messaging subscribers. They included a “spook-tacular” image of the Jack o’Lantern box to play into the seasonal theme. Hello Bello ended the text message with an urgent call to action (“Order yours before they disappear”) and a direct link to shop the bundle.
Why We Love It:
Cozy Earth checked in with their audience in mid-January to see how their resolutions were going. They asked customers to share their progress, then used Attentive's Two-Way Journeys™ to offer a few words of encouragement based on their responses. Whether someone said "YES" or "NO" to sticking with their resolutions, they got a special offer as motivation to keep going.
Why We Love It:
Modern home decor brand CB2 used text messaging to let their subscribers know about new spring furniture. They took their message strategy a step further by creating several category-focused new arrival messages and targeted subscribers based on their browse history (e.g. browsed furniture, lighting, etc). Using data to segment text messaging sends is an effective way to send highly relevant content to your subscribers. CB2 also included an eye-catching GIF that previewed an item from the new collection.
Why We Love It:
Over the 4th of July, Peet's Coffee launched a subscription sale to make sure coffee lovers never run out of their favorite blends. The two-day promotion offered customers a discount on their first three subscription orders to help drive immediate sales. But it also laid the groundwork for long-term customer loyalty by setting up guaranteed repeat purchases.
Why We Love It:
Momofuku made Mother's Day shopping a breeze with curated gift sets that allowed customers to bundle and save. Both options included a variety of the brand's most popular products, with one set created exclusively for Mother's Day and the other made just for noodle lovers. Either way, customers could give more gifts while spending less and treating the moms in their lives to the ultimate flavor experience.
Why We Love It:
Hot Topic wants their text messages to feel friendly rather than sales-focused. By using AI Journeys to personalize every message for each subscriber, the brand has been able to make their browse and cart abandonment reminders more dynamic and engaging. Instead of simply saying, "We saved your cart for you," these triggered messages now sound like a friend sharing a link and saying, "Hey, I think you'd love this. Don't forget to grab it."
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