Top SMS & Email Integrations: How to Connect Your Marketing Channels and Drive More ROI

text message marketing illustration with email and other tools
Published on
November 25, 2025
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Your marketing channels shouldn’t work in silos. Here's how to make them work harder for your text messaging and email programs—with the power of AI.

If you’re like most marketers, you wouldn’t go all in on one channel and ignore your other performance marketing channels entirely. Letting your customers choose which channel they want to engage with you on is the beauty of creating various touchpoints, like SMS, email, social media, push, and more. But you also don’t want your marketing strategies to live in silos.

This is why integrating your SMS and email marketing programs with your tech stack matters, because behind every connected customer experience is a network of technologies working seamlessly together. And with the rise of AI, these integrations are becoming even more powerful.

Explore how you can make your campaigns work harder with integrations that help you do more with less.

Ecommerce platforms

Shopify

Your messages instantly reflect what shoppers are doing—browsing, buying, or dropping off—so every touchpoint feels timely and relevant. By connecting Shopify to Attentive, your SMS and email programs run on real-time ecommerce data that powers more personalized, revenue-driving customer journeys.

With the Shopify and Attentive integration, you can:

  • Boost conversion and average order value by segmenting subscribers using rich Shopify data like purchase history, order value, and product preferences.
  • Drive incremental revenue by powering additional high-intent journeys—such as browse recovery, replenishment, and post-purchase flows—using real-time commerce signals.
  • Increase personalization at scale with Shopify-powered macros that dynamically insert product details, order updates, and customer-specific attributes into every message.

Get started with Shopify here.

Data Clouds/CDPs

Snowflake (Data Cloud)

Unify your customer data in Snowflake and activate it across SMS and email with Attentive. By connecting Snowflake to Attentive, you can turn rich, cross-channel data into actionable segments, smarter lifecycle automations, and more timely, personalized messaging—without manual data pulls or delays.

With Snowflake, you can:

  • Build more accurate, data-rich segments using attributes from across your business–purchase history, engagement, loyalty status, predictive scores, and more.
  • Trigger personalized journeys (welcome, winback, replenishment, VIP, churn prevention) using live warehouse data instead of static lists.
  • Keep campaigns in sync automatically as Snowflake continuously updates subscriber profiles real time. 

Get started with Snowflake here.

Amperity (Traditional CDP)

Turn customer data into actionable insights. Connect Amperity to Attentive to unify customer profiles and power personalized SMS and email campaigns across every touchpoint.

With Amperity, you can:

  • Unify customer profiles: Bring together fragmented data from multiple sources to get a single, accurate view of each customer.
  • Power targeted journeys: Use real-time insights to trigger relevant campaigns, from winback flows to loyalty and upsell journeys.
  • Measure and optimize performance: Track campaign success across channels and understand which messages drive the best results.

Get started with Amperity here.

Personalization

Movable Ink

Bring your emails and SMS messages to life with dynamic, real-time content. Connect Movable Ink to Attentive to deliver visually engaging, personalized messages that adapt to your customers’ behavior.

With Movable Ink and Attentive, you can:

  • Deliver real-time, personalized content: Show the most relevant products, offers, or content based on a subscriber’s behavior, location, or device.
  • Increase engagement with dynamic visuals: Swap images, GIFs, and offers automatically to keep messages fresh and attention-grabbing.
  • Optimize campaigns on the fly: Adjust content in response to live data like inventory, trending products, or customer interactions.

Get started with Movable Ink here. (Also, check out these four personalization strategies from Movable Ink that make or break Black Friday/Cyber Monday revenue.)

UGC/Reviews

Bazaarvoice

Turn customer feedback into powerful marketing. Connect Bazaarvoice to Attentive to automatically leverage reviews, ratings, and UGC in your SMS and email campaigns.

With the Bazaarvoice and Attentive integration, you can:

  • Encourage engagement: Send a text or email to ask your most loyal customers to write a review on an item they just purchased.
  • Boost loyalty: Share recent reviews via SMS or email.
  • Increase personalization: Create dynamic segments and use review data to send more personalized campaigns.

Get started with Bazaarvoice here.

Mobile Apps

Tapcart

Turn your mobile app into a high-converting sales channel. Connect Tapcart to Attentive to power SMS and email campaigns that drive app engagement and purchases.

With the Tapcart and Attentive integration, you can:

  • Send personalized mobile experiences: Trigger messages based on in-app behavior, browsing, and purchase history.
  • Recover abandoned carts: Automatically reach app users with timely reminders and personalized offers.
  • Drive loyalty and repeat purchases: Reward app users with exclusive offers and in-app notifications.

Get started with Tapcart here.

Customer Support

Gorgias

Turn customer support interactions into revenue opportunities. Connect Gorgias to Attentive to leverage support data for more personalized and timely SMS and email campaigns.

With the Gorgias and Attentive integration, you can:

  • Trigger journeys based on support activity: Reach customers who’ve had recent inquiries, complaints, or support tickets with relevant follow-ups.
  • Deliver proactive service updates: Automatically notify customers about ticket status, refunds, or resolutions in real-time.
  • Improve retention with timely outreach: Convert service interactions into positive experiences that drive loyalty and repeat purchases.

Get started with Gorgias here.

Loyalty/Referrals

Yotpo

Turn your loyalty and referral programs into revenue-driving engines. Connect Yotpo Loyalty & Referrals to Attentive to automatically reward and engage your most loyal customers via SMS and email. With the Attentive and Yotpo preferred partnership, you will also unlock exclusive features coming soon, only available with Attentive.

With the Yotpo Loyalty & Referrals and Attentive integration, you can:

  • Trigger journeys based on points and rewards: Automatically notify customers when they earn or redeem points, driving repeat engagement.

  • Encourage referrals at the right moment: Send timely referral invitations to happy customers, boosting your program’s reach.

  • Increase lifetime value: Keep loyal customers engaged with personalized offers, updates, and incentives.

Exclusive features (coming soon):

  • Click-to-Redeem Loyalty: Increase customer engagement by sending them a text link that takes them directly to checkout, where their reward is already applied. No codes, no login required.
  • Auto-Loyalty Enrollment: Increase loyalty subscriptions by turning every subscriber into a member. When someone signs up for texts, they automatically become a loyalty member at the same time.

Get started with Yotpo here. (Check out our integration with Yotpo reviews too!)

Subscriptions

Recharge

Turn subscriptions into predictable revenue. Connect Recharge to Attentive to power SMS and email campaigns that keep your subscribers engaged and reduce churn.

With the Recharge and Attentive integration, you can:

  • Automate subscription reminders: Notify customers about upcoming renewals, payment updates, or expiring subscriptions.
  • Recover churn at the right moment: Reach subscribers at risk of canceling with timely offers or incentives.
  • Drive upsells and cross-sells: Promote complementary products or order upgrades based on purchase history.

Get started with Recharge here.

Your Marketing Channels Work Better—Together

Connecting your marketing channels through integrations like Shopify, Snowflake, Movable Ink, and more doesn’t just make your campaigns easier to manage—it makes them smarter, more personalized, and more profitable. By combining real-time data, customer insights, and AI-driven optimization, you can deliver messages that resonate, drive engagement, and maximize ROI across SMS and email.

Start small, think big: Even integrating one platform can unlock new opportunities, while a full ecosystem of connected tools can transform the way you engage with your audience.

Sign in to your account and explore the Integrations tab.

Not using Attentive yet? Request a demo to see why 8,000+ brands partner with us to create personalized mobile and email experiences powered by AI.