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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Purity Coffee treated their VIPs like gold and saved them some green with their St. Patrick’s Day discounts and free shipping offer. Offering exclusive discounts to VIPs not only makes them feel valued and appreciated, but it also encourages repeat business and fosters long-term loyalty. Plus, by sharing when the deal expired, customers could shop on their timeline and still score some savings.
Purity Coffee
Why We Love It:
No Days Wasted anticipated their subscribers’ needs with a playful pre-game prep campaign. While the timely sale was sitewide, they promoted product discovery by recommending their DHM Detox as the perfect fix for the day after the celebration.
No Days Wasted
Why We Love It:
Rather than incentivizing recent shoppers to buy again right away, LIVELY's post-purchase journey focuses on keeping these customers engaged, so they want to come back later. At the end of the journey, LIVELY shares helpful educational content that teaches customers how to properly care for their intimates.
LIVELY
Why We Love It:
Kodiak Cakes used their SMS channel to stand out among the sea of enticing discounts during Prime Day. The brand messaged shoppers on the first day of the event to promote their own exciting offer: 20% off their most popular bundles on Amazon. Not only did this strategy help Kodiak Cakes to get their offer in front of customers in an engaging and timely way, but it also made sure people could easily access the deal and shop right from their phones.
Kodiak Cakes
Why We Love It:
FragranceNet saw that their highly engaged SMS subscribers were the perfect audience to invite to join their Purpl Lux Subscription Box. The specified price (“as low as $9.95/mo”) and free shipping incentive gave an extra push to price-conscious shoppers who may have been on the fence.
FragranceNet
Why We Love It:
Kitchenware retailer and recipe hub Food52 eased the stress of last-minute Thanksgiving cooking for their SMS subscribers by sharing these timely recipes. This non-promotional campaign helped engage with their SMS community during this major cooking holiday, while driving subscribers to their website where they could start browsing products for the holidays.
Food52
Why We Love It:
Erin Condren created a conversational quiz with Two-Way Journeys™ to start driving back-to-school purchases early in the summer. The brand asked subscribers to share which products they’re most excited about getting for the new year and, based on their responses, directed them to the relevant category page to shop.
Erin Condren Design
Why We Love It:
In the holiday spirit of giving back, DIFF Eyewear brought awareness to their charitable efforts with their Giving Tuesday sale. After detailing the discount, they reminded customers of their “buy a pair, give a pair” initiative. The focus on their philanthropic mission was the perfect way to excite shoppers about the brand while spreading the word about how they’re making a difference.
DIFF Eyewear
Why We Love It:
Cheryl’s Cookies played a prank on their subscribers by introducing the new and unique mashed potato and gravy cupcake. The brand has a lot of fun on April Fools’ Day with coming up with some creative flavor combinations that definitely catch their subscribers’ attention. But they weren’t kidding when they offered subscribers 25% off their next order in honor of the holiday.
Cheryl's Cookies
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