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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Lobster delivery service Get Maine Lobster quickly announced a new BOGO sale to SMS subscribers. They provided a seasonally relevant discount code (“Spring20”), and let subscribers know they would receive free shipping with their orders—an effective promotion whether or not you can offer a discount alongside it.
Get Maine Lobster
Why We Love It:
Erin Condren Design extended their holiday promotions after Cyber Monday by reminding subscribers to shop the final hours of the sitewide sale. The cheerful message (“stock up on gifts!”) and festive image of one of their signature planners added to the spirit of the holiday season, and drove online revenue from last-minute shoppers.
Erin Condren Design
Why We Love It:
Erin Condren, a planner and notebooks company, earns top grades with this MMS send. With back-to-school shopping on the horizon, they encouraged their audience to think about functionality and personality when shopping for school supplies. The brand directed subscribers to check out their new collection, full of stylish and functional products that can be personalized.
Erin Condren Design
Why We Love It:
Some brands want to capitalize on Black Friday sales but can’t wait until November to do so. Erin Condren, known for their school supplies and planners, opted to send a Black Friday in July promo to their loyalty program subscribers. They offered 25% off everything for a limited time for back-to-school shopping.
Erin Condren Design
Why We Love It:
ELEMIS gave VIPs access to the Labor Day sale a day early so loyal customers could get their items before they sold out. They also got 25% off everything on the site. The brand can track how people use promo codes to see if regular shoppers use these benefits. They can also test other benefits like a free gift or free shipping.
ELEMIS
Why We Love It:
ELEMIS resolved to help customers with their skincare routines by offering a free travel-sized cleanser with every full-sized cleanser purchase. This SMS campaign hits two common New Year's resolutions at once: improving healthy habits and traveling more. Whether at home or halfway around the world, ELEMIS made sure their customers looked their best.
ELEMIS
Why We Love It:
Diamond Nexus sent this SMS message to celebrate prom season and all the glitz and glamor that comes with it. But they didn’t want subscribers breaking the bank to find the perfect accessory and linked them to affordable jewelry that would complement any prom dress.
Diamond Nexus
Why We Love It:
Color Wow rewarded their SMS community with early access to shop their collaboration with celebrity stylist, Chris Appleton. Since their audience of haircare enthusiasts likely associate the collaborator with the iconic glossy hairstyles he creates, they were excited to see what they teamed up to design. With the bonus best-selling comb, the brand made their subscribers feel special and in-the-know.
Color Wow
Why We Love It:
CALPAK customers were already primed for finding deals on Prime Day, but instead of directing customers to Amazon, the brand ran an exclusive sale on their website, enticing customers with a limited-time offer of $20 off a purchase of $150. Customers still got a prime discount but could shop exclusive items on CALPAK’s site. By purchasing directly from the site, CALPAK could then re-engage these customers later with post-purchase or customer loyalty campaigns.
CALPAK
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