Resources
/
Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Two weeks before Father's Day, CALPAK directed their subscribers to a curated page on their website with products “for every father figure” to help anyone who might be struggling to find the right gift. The brand also encouraged shoppers to text them back directly with any questions, and used Attentive Concierge™ to offer personalized assistance to anyone who needed it.
CALPAK
Why We Love It:
The official store of Bruce Lee texted subscribers about new limited edition stamp and postcard sets. They ended the message with a clear call to action to “Get yours here” and a direct link to the new product. They also included an image with the text message that gave a sneak peek of some of the new stamps, a great way to give subscribers a preview and drive more immediate action.
Bruce Lee
Why We Love It:
Brooks Brothers encouraged SMS subscribers to stock up on summer wardrobe essentials with their “3 for $169” shirt offer. They sent a series of text reminders leading up to Memorial Day, retargeting them to the subscriber segment that didn’t engage with the initial announcement. Since Memorial Day sales usually last just a few days, this flash sale and limited-time strategy tapped into the holiday’s shopping trends.
Brooks Brothers
Why We Love It:
Boston Proper, a clothing retailer, enticed new subscribers with VIP access and 20% off their Memorial Day sale. With the countdown timer sign-up unit only having hours or minutes left, it created a sense of urgency for subscribers to enroll if they wanted the benefits of exclusive early access. They also used an element of social proof and scarcity by showing how many other people had already signed up for VIP access.
Boston Proper
Why We Love It:
Blenders Eyewear surely made website visitors’ eyes widen with their countdown timer sign-up unit that was counting down to a new drop. New subscribers would get first access to the latest eyewear collection and they would get a discount code for 15% off their next order. Talk about a win-win. With the right tracking in place, Blenders Eyewear would be able to better personalize SMS messages with product recommendations or retargeting campaigns.
Blenders Eyewear
Why We Love It:
Instead of promoting a flash sale, Beis aligned their SMS message with Labor Day by inviting subscribers to check out their selection of work bags, tapping into seasonal transitions.
BEIS
Why We Love It:
Victoria’s Secret used SMS to bridge the gap between digital and physical by texting subscribers and telling them about an in-store exclusive offer. Not only could subscribers save on select beauty items, they’d also get a buy two get one free deal by going to their nearest store. Not only would this drive foot traffic to their stores, but chances are this deal increased AOV as customers browsed inventory in person.
Victoria's Secret
Why We Love It:
Uncommon Goods sends triggered price drop messages to subscribers when items they’ve browsed or added to cart recently go on sale. By using SMS to share the “BEST” news, their subscribers can grab the items at a lower price (and before they’re gone) right from their phones.
Uncommon Goods
Why We Love It:
True Religion used segmentation in their Labor Day strategy to target subscribers who recently added an item to their cart. By pairing the cart abandonment message with their sitewide Labor Day sale, True Religion incentivized these high-intent subscribers to shop without having to offer additional discounts.
True Religion
We couldn’t find what you’re looking for
Let's give this another try by selecting different filters
Bring your best marketing ideas to life
Connect with one of our platform experts to find the best solution for your business
