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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
McConnell’s knows that Valentine's Day isn't just about exchanging gifts. It's also about making sweet memories with our loved ones. To help create these special moments for their customers, the ice cream company used geo-targeting to invite local subscribers to swing by a nearby scoop shop. There, they could enjoy a Valentine's Day cupcake (complete with house-made pink whipped cream) for a limited time.
McConnell's Fine Ice Cream
Why We Love It:
MATE the Label came up with a clever plan to reduce their inventory before moving warehouses in the new year: asking customers to help lighten the load by doing some shopping. The brand announced they were having a major sale at the end of December and kept their promotions going into January, nudging non-purchasers with reminders along the way.
MATE the Label
Why We Love It:
Subscription fashion retailer JustFab sent VIP text messaging subscribers an offer to shop an exclusive 60% off sale before it ended. In the text message, JustFab highlighted the limited-time nature of the sale (“ends TONIGHT!”) and reminded subscribers of their “VIP” status. Customers love to feel like they’re receiving VIP treatment and exclusive perks. Sending VIP reminders about limited-time sales is an effective way to engage high-value customers.
JustFab
Why We Love It:
ILIA Canada launched a three-day Boxing Day Event to wrap up the holiday season and celebrate the new year on the horizon. On December 26, the clean beauty brand gave customers 20% off everything on the site, so they could stock up and refresh their makeup bags. But they only had until the 28th to shop, which created a sense of urgency for people to click through and purchase.
ILIA Beauty
Why We Love It:
Plant-based baby products brand Hello Bello promoted their Halloween-themed diaper bundle subscription box to text messaging subscribers. They included a “spook-tacular” image of the Jack o’Lantern box to play into the seasonal theme. Hello Bello ended the text message with an urgent call to action (“Order yours before they disappear”) and a direct link to shop the bundle.
Hello Bello
Why We Love It:
Cozy Earth checked in with their audience in mid-January to see how their resolutions were going. They asked customers to share their progress, then used Attentive's Two-Way Journeys™ to offer a few words of encouragement based on their responses. Whether someone said "YES" or "NO" to sticking with their resolutions, they got a special offer as motivation to keep going.
Cozy Earth
Why We Love It:
Modern home decor brand CB2 used text messaging to let their subscribers know about new spring furniture. They took their message strategy a step further by creating several category-focused new arrival messages and targeted subscribers based on their browse history (e.g. browsed furniture, lighting, etc). Using data to segment text messaging sends is an effective way to send highly relevant content to your subscribers. CB2 also included an eye-catching GIF that previewed an item from the new collection.
CB2
Why We Love It:
Over the 4th of July, Peet's Coffee launched a subscription sale to make sure coffee lovers never run out of their favorite blends. The two-day promotion offered customers a discount on their first three subscription orders to help drive immediate sales. But it also laid the groundwork for long-term customer loyalty by setting up guaranteed repeat purchases.
Peet's Coffee
Why We Love It:
Momofuku made Mother's Day shopping a breeze with curated gift sets that allowed customers to bundle and save. Both options included a variety of the brand's most popular products, with one set created exclusively for Mother's Day and the other made just for noodle lovers. Either way, customers could give more gifts while spending less and treating the moms in their lives to the ultimate flavor experience.
Momofuku
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