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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Poppi sent out a teaser message a few days before Amazon Prime Day, encouraging customers to get excited for their "biggest deal to date." They also included an immediate discount for shoppers who couldn't (or didn't want to) wait, linking directly to their Amazon store page to start driving sales before the event.
Poppi
Why We Love It:
Party supplies retailer Party City texted subscribers about deals for the upcoming 4th of July holiday. They included a patriotic image of party supplies and listed a few of the different deals that shoppers could expect to see. They ended the message with a clear call to action to “Shop now.” With all the other seasonal promotions consumers receive, text messaging offers a mobile-first channel for marketers to quickly and directly reach their audience.
Party City
Why We Love It:
L'Occitane customized their Boxing Day promotions based on their Canadian subscribers’ preferred language. Everyone got the same offer: 50% off, plus a free gift with orders over $85. But the French-speaking segment was excluded from the English version and instead received the same message in French, as required by SMS compliance laws in Canada.
L'Occitane
Why We Love It:
Liquid I.V. went all out for Memorial Day, knowing that with summer approaching, people would need to stay hydrated. They offered customers a generous 25% discount to stock up on their favorite electrolyte drink mix flavors. But rather than announcing the sale to everyone at once, the brand gave their VIPs 24 hours of early access to shop the sale first—without the frustration of popular items selling out.
Liquid I.V.
Why We Love It:
To better understand their shoppers’ unique needs and interests—and deliver value from Day 1—Knix added a preference collection form to their mobile and desktop sign-up units. The form prompts new subscribers to share what they're looking for by selecting one of the brand’s core categories from a drop-down menu. Then, Knix uses those insights to personalize their future campaigns.
Knix
Why We Love It:
Men's apparel brand johnnie-O recreated their stores’ product discovery experience on their SMS channel with personalized gift guides. Using Attentive’s Two-Way Journeys™, they set up custom keywords to automatically send a custom guide based on who each subscriber was shopping for. This 1:1 texting experience helped subscribers avoid the stress of finding the perfect gift, while driving online revenue for the brand.
johnnie-O
Why We Love It:
Labor Day is one of the last major sales events before BFCM. To make the most of the increased traffic to their website over the long weekend, JAXXON sent their SMS audience an AI-generated, multi-touch campaign. They announced the sale before the official holiday and then gave non-purchasers one last chance to grab the 20% off discount. JAXXON saved a ton of time and effort by using AI to analyze past performance data and determine the best timing, messaging, and target audience for their campaign.
JAXXON
Why We Love It:
GUESS positioned their SMS channel as a go-to resource for vacation shopping with conversational text messaging. The brand used Two-Way Journeys™ to send personalized product recommendations based on the subscriber’s travel destination. As customers were preparing for summer travels, the brand tapped into this timely opportunity to build engagement.
GUESS
Why We Love It:
Farmacy Beauty launched a subscription sale to help customers save big and simplify their beauty routines. The limited-time offer gave them the chance to lock in an increased discount "for life" by opting into auto-delivery before the end of the year.
Farmacy Beauty
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