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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Groceries Apparel announced the online launch of their Weld + Indigo set to their highly engaged SMS subscribers. Since the product was previously only available in-store, the immediate nature of SMS made their subscribers feel in-the-know and instantly drove mobile revenue.
Groceries Apparel
Why We Love It:
GotBag uses Attentive’s 2-in-1 sign-up unit on their mobile website to grow their email and SMS lists in one easy flow. The brand offers a 10% off discount for opting in to both channels. After subscribing, they instantly receive a welcome message with their coupon code. Want to learn more about GotBag and their products? Click below to see our collaboration in the Attentive Goods store.
GotBag
Why We Love It:
Every Man Jack sent customers a special offer to help them spruce up for Valentine's Day: the chance to get a free cologne with any purchase over $50. Not only did this encourage people to click through and shop immediately, but it also gave them a way to add an extra touch of sophistication to their Valentine's Day plans.
Every Man Jack
Why We Love It:
Crocs tapped into the idea of Spirit Week to promote their collection of university-themed Jibbitz™ around the back-to-school shopping season. The campaign specifically appealed to college students and alumni, encouraging them to head to a nearby Crocs store to pick out a shoe charm that represents their school and show their pride.
Crocs
Why We Love It:
Casely sends triggered price drop notifications to subscribers when an item they've looked at or added to their cart becomes available at a lower price. If cost is the main reason someone doesn't complete their purchase initially, a timely alert could convince them to convert ASAP, so they don’t miss out on a great deal.
Casely
Why We Love It:
As subscribers were shopping around for stocking stuffers on Cyber Monday, Casely sent a cart abandonment reminder to re-engage potential customers. The brand paired this message with their Black Friday sale, incentivizing these high-intent shoppers to convert without offering an additional discount. Plus, with the personalized link bringing them back to the product they had their eye on, shoppers could easily pick up where they left off and make a purchase.
Casely
Why We Love It:
Big Blanket Co. used a countdown timer sign-up unit effectively to market their own gift of time for new subscribers by offering free two-day shipping. The countdown to the holidays was on, and Big Blanket Co. shoppers were guaranteed to have their gifts delivered just in time. This provided an excellent opportunity for Big Blanket Co. to better understand their customers and how far out they started shopping for holiday gifts so they can better segment their audiences next year.
Big Blanket Co.
Why We Love It:
Steinhafels—a mattress and furniture retailer–teased their Cyber Monday sale on their SMS channel. The eye-catching GIF provided details on the Bonus Buys and their limited-quantity nature. The direct link allowed subscribers to prepare their carts ahead of time, so they were ready to shop the high-demand products as soon as the sale started.
Steinhafels
Why We Love It:
Right before the New Year, Revel Nail reminded subscribers that they don’t need the holidays as an excuse to “treat yourself” by promoting their subscription option. Since customers had just gotten out of the gift-giving craze, the brand introduced a way to experience those moments of delight year-round. The subscription promotion helped nurture their new subscribers from the holidays and capture incremental revenue.
Revel Nail
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