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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Tech accessories brand Casely sent a final reminder text for their sitewide promotion. While the promo code (“B2S”) reflected their back-to-school marketing, the general sitewide sale appealed to all SMS subscribers and helped drive last-minute revenue.
Casely
Why We Love It:
Cariuma saved their SMS subscribers the stress of holiday shopping by sending personalized gift guides based on who they’re shopping for with Attentive’s Two-Way Journeys™. When subscribers were looking for someone who likes to shop for their own style, the brand automatically recommended their gift cards as a holiday cheer guarantee.
Cariuma
Why We Love It:
Alpha Paw automatically greeted subscribers who opted in for both email and text during their New Year’s sale with a direct link to shop the sitewide sale. After a few days, the brand shared their products’ glowing reviews as an extra push for new subscribers who hadn’t yet engaged with the limited-time offer.
Alpha Paw
Why We Love It:
Victoria Beckham Beauty uses an 'exit intent' trigger to 'pop up' their sign-up unit when someone's about to leave their site. The timely discount offer encourages these browsers to stay, keep shopping, and (hopefully) convert—allowing the brand to recover otherwise lost revenue.
Victoria Beckham Beauty
Why We Love It:
Thread Wallets helped customers show off their school spirit with school color-inspired wallets and accessories. The wallets were perfect for students, alumni, and supportive family members. Subscribers would be eager to click and find out if their schools were represented and get their new wallet before heading back to school.
Thread Wallets
Why We Love It:
Spiceology cross-promoted their Instagram account by inviting their SMS subscribers to a Thanksgiving live stream with celebrity chefs “The Grill Dads.” This influencer collaboration caught the eye of subscribers who were also fans of the quirky duo—inspiring them to tune in and recreate the dish with Spiceology products.
Spiceology
Why We Love It:
Rachio helps their customers automatically save water every day with their sprinkler systems. They wanted to help subscribers automatically save on a new system by automatically applying a 20% discount during their Earth Day sale. This offer and call to action to save water ties perfectly with Rachio’s mission and values around conservation.
Rachio
Why We Love It:
Sustainable jewelry brand Pura Vida Bracelets sent out this message to its SMS subscribers to promote the Charity Wildlife Collection. The message ends with a direct link to shop the collection and “do some good!” Pura Vida extends their support for social causes to all communication channels, including text messaging, to maintain its authentic brand voice and spread the word about the initiative.
Pura Vida Bracelets
Why We Love It:
Neiman Marcus tapped into their engaged SMS audience to cross-promote their mobile app and drive downloads. Their campaign specifically targeted subscribers who use an iOS device, so they could easily click the link and get the app—without putting down their phones.
Neiman Marcus
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