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texts we love
Discover how the best
Discover how the best brands use
brands use
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Kodiak Cakes shared some VIP content perfect for busy families once school was back in session. This non-promotional SMS campaign linked subscribers to a helpful recipe book filled with time-saving and nutritious dishes perfect for quick breakfasts, grab-and-go lunches, as well as after-school snacks and desserts that families could enjoy together while doing homework.
Why We Love It:
Men’s clothing brand johnnie-O engaged SMS subscribers in a highly personalized experience using conversational text messaging. In this back-and-forth messaging flow, subscribers responded with their preferred logo placement to trigger a relevant product recommendation. This automated flow promoted the brand’s new product while meeting subscribers’ personal preferences.
Why We Love It:
Helix Sleep celebrated post-party rest by giving their SMS subscribers early access to their 4th of July Sale. The brand teased some of the ultra-plush products that shoppers can find on sale with the attached image. This was a great way to tie-in seasonal trends, and drive revenue around a less-common shopping weekend.
Why We Love It:
GetFPV drove online revenue into overtime with their post-game campaign. As customers were on their phone decompressing from the day’s celebrations, this was the perfect opportunity to connect with their SMS audience and promote overstock orders.
Why We Love It:
Frisch’s Big Boy engaged their SMS audience with a well-timed launch of their Impossible Big Boy. Knowing that March is National Nutrition Month, Lent, and March Madness, the brand highlighted the new burger as a healthy, meatless alternative they could indulge in. The mouthwatering GIF and timely messaging encouraged subscribers to try it for themselves.
Why We Love It:
Draper James promoted their latest styles with a “pick-me-up” text message. The clothing brand included an image of a design sketch, giving a glimpse into the brand’s creative process. They sent the message only to their long-term and most engaged subscriber segment—avoiding fatiguing those who may not have been as engaged, while rewarding their most loyal subscribers.
Why We Love It:
Catbird makes it easy for their customers to find the perfect present with a curated Mother's Day Gift Shop on their website. They promote product discovery on the page with filters that people can use to browse specific items or collections (e.g., Most Gifted, Under $300). And by "opening" the shop a few weeks in advance, Catbird makes sure their customers have plenty of time to place their orders, so their gifts arrive on time or before Mother’s Day.
Why We Love It:
Boot Barn used their SMS channel to stand out during the busy holiday shopping season by offering same-day delivery and personalized gift wrapping. Their engaged subscribers appreciated the help with finding last-minute gifts and making them more meaningful, allowing Boot Barn to increase brand loyalty and holiday revenue.
Why We Love It:
Families are looking for ways to save money on back-to-school supplies. This includes tasty, healthy snacks for lunch or to eat at home after school. Bobo’s offered subscribers a BOGO 50% off deal that both saved them money and stocked the pantry.
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Why We Love It:
BEIS, a brand known for its travel accessories, came up with a smart strategy for their countdown timer sign-up unit. In addition to receiving exclusive sale alerts for the upcoming Black Friday, new subscribers also received a 15% discount on their first purchase. This move is likely to result in recurring purchases and an overall boost in customer lifetime value for BEIS.
Why We Love It:
Baked by Melissa wasn’t just celebrating Pride by offering limited-edition cupcakes, but they were also donating 10% of net proceeds from those sales to The NYC LGBT Community Center. By eating these delicious cupcakes, subscribers could help give back to the community.
Why We Love It:
Beauty brand Youth to the People sent this SMS message to kick off Pride Month by supporting and educating their community. They shared an educational resource, a glossary of LGBTQIA+ terms, to help subscribers learn about words they might come across during Pride celebrations. Their non-promotional message is one of knowledge and love.
Why We Love It:
Winky Lux takes advantage of Attentive Concierge™ to build custom subscriber experiences. Since the subscriber may be used to impersonal, standardized responses from other brands’ website chat bots, this human-to-human conversation was a delightful surprise. The brand was then able to help guide their shopping experience by sharing a product recommendation and answering the subscriber’s question.
Why We Love It:
Urban Outfitters drives SMS list opt-ins with Attentive’s “two-tap” sign-up flow on their mobile website. Providing new subscribers with the chance to win $500 is an exciting incentive to prompt them to sign-up without offering a direct discount.
Why We Love It:
Three Spirit introduces new subscribers to their SMS channel’s many perks in their welcome journey. The brand uses Two-Way Journeys™ to let new subscribers customize their SMS experience by replying with a keyword aligned with their interest—like product education, social media, and 1:1 support with Attentive Concierge™.
Why We Love It:
The INKEY List UK engaged subscribers with a question that’s asked all Halloween night: Trick or treat? They used two-way texts to let their subscribers choose if they wanted a trick or if they deserved a treat. It was a great way to create an air of mystery and put subscribers in charge of what kind of reward they got back from the brand.
Why We Love It:
UK-based skincare brand The INKEY List gave their customers the prime treatment during Prime Day with exclusive access and savings on custom kits. Members could pick their favorite tried-and-true products or take advantage of the discount to test out new lines. This limited-time deal was only for members, reinforcing the benefits of being a member and driving long-term loyalty.
Why We Love It:
Spiritless celebrated St. Patrick’s Day with their SMS subscribers by announcing their collaboration with non-alcoholic brewery CEIRA. The nod to the holiday (“Irish eyes are smiling…”) and reference to their bestselling Kentucky 74 spirit stood out to the engaged customers. The brand’s limited-time messaging (“before they’re gone”) drove subscribers to immediately act on this specialty product.
Why We Love It:
Rainbow makes sure their SMS subscribers don’t miss the chance to buy a “new fit” with triggered low inventory alerts. When a product a subscriber has viewed or added to their cart is selling out fast (e.g., the inventory level drops below a certain threshold), they get a text message letting them know to shop now to avoid FOMO.
Why We Love It:
Rainbow uses Attentive’s 2-in-1 sign-up unit on their website to seamlessly scale their email and SMS subscriber lists simultaneously. After a visitor opts in to both channels, they’re entered to win a $500 gift card. This incentive strategy stands out from the usual welcome discounts, driving sign-ups across both channels.
Why We Love It:
Pura Vida Bracelets encouraged engagement from their SMS subscribers with a mystery collaboration campaign. They teased the launch with a few details on the new product (“sparkling sequel”), but saved the final reveal for people who clicked the link within their message. This strategy drove traffic to the website, prompting subscribers to shop the new collaboration and browse other products.
Why We Love It:
Pennsylvania General Store celebrated St. Paddy’s Day by promoting the traditional Philadelphia candy, “Irish potatoes,” to their SMS subscribers. The mouthwatering image and gifting options encouraged customers to send a box to fellow sweet-lovers, spreading some luck and brand awareness.
Why We Love It:
Just in time for Memorial Day and the unofficial kick-off of the summer season, Paravel messaged subscribers letting them know it was time to take advantage of the brand’s biggest sale of the year. Subscribers could snag 25% off sitewide to find the perfect travel companion for their upcoming summer vacations.
Why We Love It:
Mrs. Prindables created a unique gifting moment with special edition St. Patrick’s Day goodies. They showcased their signature gourmet apples with a seasonal green touch in the text message’s image. The brand ended with a clear CTA and direct link to all St. Patrick’s Day desserts, fostering product discovery and larger orders around a less common marketing holiday.
Why We Love It:
The Milwaukee Bucks kicked off March by offering exclusive deals on their women’s t-shirts in honor of Women’s History Month. This promo was a part of their Flash Sale Fridays, so it was timely but also drove a sense of urgency as this deal wouldn’t last the entire month unlike the holiday. The send worked for a wide audience, as subscribers could shop for themselves or as a gift for a female friend or family member who loves the Milwaukee Bucks.
Why We Love It:
Grocery delivery brand Mercato sent a helpful text message to subscribers, encouraging them to “save your weekend!” and let Mercato do their grocery shopping. The delivery brand ended the message with a clear CTA to “order now” and direct link to complete their order.
Why We Love It:
MATE The Label rang in the New Year with an exclusive dollar-off discount to nurture both new SMS subscribers they gained during the holidays and long-time brand loyalists. The personal greeting from the brand’s founder positioned the offer as a “thank you,” making each of their SMS subscribers feel special.
Why We Love It:
La Colombe Coffee Roasters used text messaging to quickly alert subscribers about their back-in-stock Hazelnut Draft Latte. They ensured a sense of urgency by letting subscribers know it’s back only for a limited time, so they should purchase it while they can.
Why We Love It:
Hot Topic wanted to make shopping for back-to-school easier for their subscribers. They took advantage of the conversational nature of SMS, asking which products subscribers were buying so they could immediately direct them to the products that matched their search.. Not only did they make it easier for subscribers to shop relevant categories, the brand can now personalize future promotions based on the subscribers’ self-identified interests.
Why We Love It:
By engaging their community in an authentic and meaningful way, Happiest Baby made sure the women in their audience felt truly appreciated. For International Women’s Day, the brand celebrated the strong women raising the next generation. But strong women and their little ones need quality sleep for all that work that goes into raising children. They offered a great deal on their SNOO product so moms could treat themselves to better sleep.
Why We Love It:
Food52—innovator in the food, cooking, and home space—used text messaging to let subscribers know about their mini fireplace. They included creative messaging in their signature voice (“yep, that means s’mores are always on the agenda”) to provide inspiration to subscribers on how they could use the fireplace. They ended the text with a direct link back to the product for easy checkout.
Why We Love It:
Food52—innovator in the food, cooking, and home space—promoted their French Oak Serving Boards to text messaging subscribers. They included an eye-catching GIF of the product being used, with “lots and lots of Brie,” to inspire subscribers with different ways to use the serving boards. The text ended with a direct link to the product, so subscribers could easily complete their purchase.
Why We Love It:
Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—uses text messaging to send words of encouragement to her subscribers and invite them to listen to recent episodes of her podcast, Cleaning Up The Mental Mess.
Why We Love It:
Dorsal Bracelets converts high-intent browsers into subscribers with their mobile website’s sign-up unit. The lifestyle jewelry brand quickly grows their SMS subscriber community by offering a 15% off discount. After subscribers join, they receive an automated series of “welcome” messages introducing them to the brand and their eco-friendly values.
Why We Love It:
Food delivery brand D’Artagnan was coming in hot like 4th of July fireworks with savings of up to 25% sitewide, and with the promise of delivery in time for the holiday. This timely SMS message reminded subscribers that there was still time to shop and save on BBQ essentials and premier cuts of meat.
Why We Love It:
Crocs offered customers a huge deal for the 4th of July: up to 50% off for a limited time. The brand used bookending to drive engagement and conversions throughout the sale period, making sure to exclude recent purchasers from getting too many follow-up messages. Later, Crocs offered shoppers an extra 15% off to incentivize more purchases during the final hours of the sale and maximize overall revenue.
Why We Love It:
Bully Bunches launched a Boxing Day sign-up unit on their mobile site to simultaneously grow their text messaging and email subscriber lists. The dog food brand was already offering 40% off to existing subscribers for the holiday. So, this seasonal sign-up unit encouraged new shoppers to join without having to offer additional discounts.
Why We Love It:
During the holidays, the Brooklyn Museum texted SMS subscribers about the store’s JR collection. The message includes a recognizable image of the artist’s work and conveys a sense of urgency, encouraging subscribers to take advantage of the “today only” offer for holiday gifting.
Why We Love It:
Banded reminded their subscribers of their holiday sale’s range of benefits with a follow-up SMS campaign. The hunting gear retailer stood out to their mobile audience by listing their offers with playful emojis. The limited-time messaging (“before it’s over”) and immediate nature of text messaging drove subscribers to explore the site and shop the sale.
Why We Love It:
Anthropologie helped subscribers find the perfect gift based on their price point. The brand encouraged subscribers to reply back with the number that corresponded with how much they wanted to spend. Then, Anthropologie recommended a list of items that were priced within their budget.
Why We Love It:
When ABC Carpet & Home opened their Brooklyn location, they invited SMS subscribers to see it for themselves. The special event invitation used geotargeting to only reach relevant subscribers in the NYC area. With the in-store display image and direct link to browse the website, subscribers could conveniently start exploring products online, then take advantage of the discounts in-store.
Why We Love It:
zestt uses their text channel to notify subscribers when an item they've browsed or added to cart recently is almost out of stock. They position these triggered messages as a benefit for their SMS insiders, who get to know first when a product they want, but haven’t purchased yet, has low inventory.
Why We Love It:
Wayback Burgers gave their subscribers some extra credit during the back-to-school shopping season and credited them with $5—$5 off their next purchase of $30 or more. The message had a sense of urgency as the offer was only valid that day and it was timely for families who were probably hungry after all their shopping.
Why We Love It:
Snack brand Utz texted their subscribers with a seasonal, limited-time offer focused on celebrating National Cheese Lovers Day. This playful message offered subscribers a 20% off discount on cheesy snacks to play into the food holiday. Utz communicated the urgency of this limited-time offer (“TODAY ONLY” and “HURRY! Offer expires at 12pm!”) and ended with a direct link to shop their selection of cheesy snacks.
Why We Love It:
Snack brand Utz texted SMS subscribers with exclusive first access to shop their “Snack into Spring” sale before anyone else. They paired the sense of urgency in their text message with a fun, attention-grabbing GIF that echoed the big sale.
Why We Love It:
American jam band Umphrey’s McGee promoted their Zonkey reissue to their fans via text messaging. In addition to ordering the vinyl, Umphrey’s McGee also let subscribers know that they’d be entered to win a signed copy of the original. They also included an eye-catching graphic of the vinyl and a direct link to shop.
Why We Love It:
Country artist Tim McGraw texted subscribers to let them know this was their last chance to get 20% off the entire store. He created a sense of urgency in the text stating that the “Sale ends Friday, December 11!” The text message also included a graphic that listed additional offers, such as 10% off Grit & Grace Book & Book Bundles.
Why We Love It:
A few days before St. Patrick’s Day, TruDog gave their SMS subscribers early access to their sitewide sale. The text included an image highlighting the sale’s details with an adorable seasonal twist. Giving SMS subscribers exclusive access made shoppers feel special, building urgency to instantly click the direct link and “stock up.”
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Why We Love It:
Thread Wallets—a lifestyle and accessories brand—used a creative text campaign to stand out from other Labor Day flash sales. They clearly communicated the sale’s details and limited-time nature. The simple but effective GIF was designed to capture subscribers’ attention, setting the message apart from the many sales happening during the long weekend.
Why We Love It:
Supergoop! aimed to help customers with any health-related New Year’s resolutions by sending weekly tips straight to subscribers’ phones. It’s engaging,interactive, and shows they care about their customers and their health—proving the mission of the brand in this educational and inspirational marketing campaign.
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Why We Love It:
Designer fashion brand Rebecca Minkoff shared a “Secret Sale” exclusively with their SMS subscribers, reserving the deal for these highly engaged customers. Keeping the message short, they used a colorful graphic to stand out and describe the sale’s details. The brand emphasized the sale’s exclusive nature (“SECRET”)—encouraging in-the-know subscribers to take advantage of the text channel perk and shop.
Why We Love It:
Designer fashion brand Rebecca Minkoff supported mobile product discovery with their one-day-only SMS promotion. The brand messaged subscribers about the featured product’s discounted price and benefits to shoppers, using a GIF to showcase the variety of styles. With just one informative text, subscribers knew all they needed to click the link and checkout.
Why We Love It:
Represent used text messaging to promote a new merch collection from Jonathan Van Ness (know as JVN). They infused the message with JVN’s signature voice (“Stun, Queen!!”) and let subscribers know to shop now since the collection would only be available for a limited time.
Why We Love It:
Rachio blended educational and promotional content in this SMS message as they shared a free guide on how to make tequila at home with their subscribers, and reminded subscribers why it pays to be opted into SMS messages. Quite literally, as they could snag $5 off a timer kit or valve—but only if they hurried and bought that day.
Why We Love It:
Personal care brand Pureology promoted stocking up during the biggest sale of the year with the added bonus of a free gift. This message is perfect for both generous gift-givers and savvy self-gifters alike, as shoppers eagerly await BFCM deals to save big and stock up on their favorite products. Whether Pureology's customers are treating themselves or sharing the love, everyone can appreciate a well-timed shopping reminder featuring a fantastic discount.
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Why We Love It:
One week before Black Friday, Overstock Art launched an “Early Bird” holiday sale to their SMS subscribers. The campaign offered TWO enticing discounts with relevant coupon codes (“EARLY50 & THX200”) for each. This early holiday promotion helped the brand get a head start on their competitors and catch shoppers’ attention before the busy sales season.
Why We Love It:
Nourish invited their subscribers to treat themselves during International Self-Care Day with a gift-with-purchase offer. This limited-time promotion encouraged customers to indulge and practice self-care while they enjoyed some great savings on their favorite products. Both the sense of urgency and the gift offer drove immediate sales during a slower season.
Why We Love It:
Dairy-free coffee creamer brand nutpods sends well-time abandoned cart reminders to SMS subscribers who’ve left the site before completing their purchase. The brand uses their playful brand voice in the text (“get to sippin’”) and includes an image to help remind subscribers what they’ve left behind.
Why We Love It:
One great way to engage customers and get them to shop immediately? Create FOMO with back-in-stock alerts that announce when popular items are available for purchase again—like Ninja Kitchen did with one of their knife sets.
Why We Love It:
Michaels inspired their SMS audience to get creative on Earth Day with a curated collection of craft projects. They spoke to subscribers’ preferences by sending these child-level crafts to their “Kids Shoppers” segment—subscribers who had browsed or purchased kids’ products in the past. The direct link took customers to the “Earth Project” collection, where they could browse projects, explore step-by-step instructions, and shop for materials.
Why We Love It:
Customers were eagerly awaiting Lulu & Georgia’s anniversary sale offering 25% sitewide, and a countdown timer made it even easier for them to know exactly when to come back to the website and shop. Website visitors could become Insiders and get emails and texts to be notified of other sales or exclusive offers.
Why We Love It:
LATHER, a personal care brand, offered subscribers double the loyalty points on top of 25% off. Promoting a loyalty program is a great option to tap into the power of self-gifting without calling it self-gifting, because customers can save up their points for a special gift or perk in the future. These memberships are a great way to strengthen customer loyalty, increase lifetime value, and reaffirm the value your brand offers customers.
Why We Love It:
La Colombe Coffee Roasters sent a text to subscribers to let them know their bestselling coffee and cold brews are available in bulk sizes. This is an effective strategy to help subscribers learn more about your brand and encourage them to make a purchase, without having to provide a discount or special offer.
Why We Love It:
Keranique celebrated their new subscribers—who opted in through a Valentine’s Day-themed Text-to-Join—with a triggered welcome message offering early access to their site-wide sale. The day-of reminder encouraged the VIP segment to treat themselves to their favorite hair care products.
Why We Love It:
Kat the Label AU texted their loyalty program members with an exclusive treat for the Easter holiday. They used their program’s initials, Sunday Society, in the promo code to make it easy to remember and use on the website. They also kept up an air of mystery as they didn’t spoil what the Easter treat was and encouraged customers to claim the secret offering to find out.
Why We Love It:
Hikerkind texted subscribers ahead of the 4th of July holiday with some engaging, non-promotional content. If subscribers didn’t know what to do over the holiday, Hikerkind had a guide just for them that detailed five overnight hikes they might be interested in.
Why We Love It:
The day before Cyber Monday, FragranceNet gave their SMS subscribers early access to the sitewide sale. The short but informative message included a seasonal poem (“Twas the night before..."), the discount customers could expect (“up to 80% off”), and a clear call to action (“shop now”). This early offer enticed their subscribers to shop the sale before everyone else.
Why We Love It:
ELEMIS used National Sunscreen Day—which landed in the middle of their Memorial Day campaign—as a fun way to drive even more clicks and conversions during the sale period. The brand shared a quick fact about the importance of protecting your skin, highlighting their selection of sunscreens with a call to action to use their Memorial Day discount code for 25% off.
Why We Love It:
Skin care brand ELEMIS sent this SMS message announcing their offers for Amazon Prime Day, which took place in mid-July. During the two-day sales event, shoppers could save 20% on some of their favorite full-sized products. ELEMIS listed the products that were included in Amazon Prime Day deals so subscribers knew immediately if their preferred product was on sale and could buy ASAP.
Why We Love It:
The leaves were falling, and so were the prices on D’Artagnan’s fall collection. The brand texted subscribers letting them know they could save up to 25% on select meats and that if they ordered right away, they’d get their deliveries that same weekend. The color scheme of the image worked with the fall theme and literally helped customers picture what could be included in their fall feasts.
Why We Love It:
Cynthia Rowley—a fashion and lifestyle brand—drives text messaging opt-ins on its mobile website using Attentive’s “two-tap” sign-up technology. By offering a 10% off incentive, Cynthia Rowley can quickly grow their SMS subscriber list. After a subscriber joins, they receive an automated series of “welcome” messages introducing them to the brand.
Why We Love It:
An annual back-to-school essential is a new bag, and Claire’s was ready to help subscribers bag a good deal on backpacks–and everything else. To further entice shoppers, the brand offered 2x the rewards points during their back-to-school sale, doing double duty to encourage shoppers to buy more and incentivize them to join their rewards program if they hadn’t already.
Why We Love It:
Travel brand CALPAK tapped into the hype around Amazon Prime Days by texting subscribers to let them know their products were primed and ready. They know many shoppers choose Amazon to get free shipping, so CALPAK offered customers the same deal if they shopped directly on their website.
Why We Love It:
Bobo’s makes snack time easy, whether their bars are popped into a lunch box or waiting at home as a healthy after school snack. They texted subscribers letting them know it’s the perfect time to get back-to-school ready and stock up on snacks—and save 25%. They also included an image to help show off their tasty treats and showcase flavors subscribers may not know about.
Why We Love It:
Welcome a new year with new, timeless luggage. BEIS emphasized that the value and quality of their luggage is so worth it, they don’t need to discount their products. No matter where their customers’ travels take them, their luggage will be functional and stand the test of time.
Why We Love It:
Baked by Melissa encouraged customers to purchase their party-ready 100 packs by the shipping deadline, to get them in time for their 4th of July weekend celebrations. By letting people know they only had a few hours left to order—and including an incentive—the brand created a sense of urgency for people to click-through and shop immediately.
Why We Love It:
Astrid and Miyu offered to help subscribers find the perfect plus one for any upcoming summer weddings. And it was in the form of pearl jewelry. They linked directly to a curated collection of bridal-inspired looks and jewelry. The image showcased a variety of necklaces, bracelets, and rings to help steer subscribers down the right path of what they needed to shop for.
Why We Love It:
Clothing retailer 1987 invited subscribers to treat themselves to some self-gifting during the holiday season. The message was playfully conspiratorial as they promised they’d keep their subscribers’ self-gifting shopping hush-hush and tempted them with a peek at the newest arrivals in their holiday edit collection.
Why We Love It:
Wayback Burgers couldn’t skip celebrations for National Cheeseburger Day and texted subscribers letting them know about a one-day-only BOGO offer. This campaign was timely for any foodies looking to honor the holiday and save while doing so. Another plus? Without needing a coupon code, the offer was easy to act on.
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Why We Love It:
True Religion drove online and in-store revenue with their SMS Labor Day campaign. The brand doubled down on the sitewide sale’s limited availability, creating a sense of urgency in both the text and seasonal GIF. They ended with a playful CTA (“Ready, set...SHOP!”) and a direct link for subscribers to instantly take advantage of the limited-time sale.
Why We Love It:
Tiny Organics invited their SMS subscribers to join their “Tiny Club” Facebook community for a live meditation event. Knowing that many of their subscribers are busy mothers themselves, this live event was a great way to celebrate them and strengthen their supportive brand community.
Why We Love It:
Stitch Golf sent this SMS message to address the talks of tariffs, and how for the time being they would not be raising their prices. Should subscribers wish to act now they could visit the shop and secure their favorite products at the current unaffected prices. This message had a personal touch, being from the CEO and providing transparency into their operations.
Why We Love It:
Sloomoo Institute—a pop-up museum dedicated to all things slime—used their text messaging channel to send subscribers an invitation to purchase a ticket for a one-hour virtual Zoom class. They created a sense of urgency in their CTA (“BOOK BEFORE WE SELL OUT!”), an effective tactic to drive immediate action.
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Why We Love It:
Fast casual restaurant Rubio’s texted subscribers over Labor Day with an offer to earn double points as rewards members. By including a link for easy sign-up, they made sure any subscribers who weren’t already members could take advantage of the special offer, too. The message encouraged subscribers to relax during the Labor Day weekend by letting Rubio’s cook for them.
Why We Love It:
Omaha Steaks made it clear that their steak sale was not an April Fools’ Day prank. It was a legitimate sale and subscribers would be foolish if they didn’t place an order—especially since they could get free shipping too. The image in this MMS pulls double duty as it shows the steaks that are on sale instead of just naming them in the message and clearly displays pricing.
Why We Love It:
Ole Henriksen used their SMS channel to host a weekly educational skincare series (#ThirstyThursday). At the start of summer, the skincare brand used geotargeting to send a heat remedy tip to their SMS subscribers located in warmer areas of the US. The message ended with a direct link for subscribers to learn more and shop the mentioned product.
Why We Love It:
Mercato sent this SMS message ahead of Memorial Day to remind subscribers to get any last-minute BBQ dishes or items before the holiday. Whether subscribers needed meats, veggies, or seafood, Mercato would make last-minute shopping easy so customers could focus on their celebrations and honoring our heroes.
Why We Love It:
Maker Wine texted subscribers to invite them to an online and exclusive event. These free meet the Maker virtual events provide a peek behind the scenes of how their favorite wines are crafted and builds a sense of community. It’s a fun, engaging way to educate customers about the products, and hopefully encouraged customers to re-order now that they know more about the product and how they’re made.
Why We Love It:
Maker Wine tapped into the popular Wordle craze with a “Wine-dle” challenge for their SMS subscribers. Once completing the puzzle and responding with the correct answer, the brand used Attentive’s Two-Way Journeys™ to automatically respond with their new wine launch and “secret” product page link. The gamified strategy and conversational experience delighted the SMS community of wine enthusiasts, making them feel more connected with the brand.
Why We Love It:
Luna Grill reminded subscribers to treat mom to a Mediterranean escape by dining at one of their locations. They incentivized subscribers to stop in and pick up a $50 gift card by adding a $10 bonus card. This strategy provides customers with the immediate value of the gift card, and encourages them to return and spend more than the bonus gift card’s value.
Why We Love It:
Kodiak Cakes sent subscribers an educational SMS message sharing a fun, festive recipe perfect for Cinco de Mayo fiestas—their guacamole waffle bites. Rather than launching a sale, the brand opted to share an easy (and delicious) appetizer anyone would want to serve at an upcoming summer party.
Why We Love It:
Apparel brand Johnnie-O got in on the Cinco de Mayo celebrations by promoting a festive Avocado Print Polo that would perfectly match the party vibes. Stylish subscribers could shop this item and find other fun prints for their upcoming summer holidays. The campaign was well-timed for the occasion and didn’t require discounting or special offers to encourage subscribers to check out the print.
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Why We Love It:
Have Some Fun Today celebrated women by offering an amazing deal of 40% off sitewide. Subscribers could treat themselves to something new right now, honor the work done by the women of the generation before them, or inspire the next generation with the perfect gift. It was a nice reminder for subscribers about the month-long holiday and offered an affordable way to recognize the impactful women in their subscribers’ lives.
Why We Love It:
Hello Bello brought the spirit of the holidays to their SMS channel with a gift with purchase campaign. They showed off the adorable packaging and added a sense of familiarity by mentioning the brand’s celebrity founders. This campaign delighted subscribers with what may seem like a not-so-fun product (aka diapers), making it perfect for the festive season.
Why We Love It:
FITAID perfectly timed this SMS send as new customers were probably close to running out of the product they recently purchased. It was time to restock, and time to take advantage of an SMS-exclusive coupon to help subscribers save. This incentivized immediate purchases and fostered a sense of loyalty as FITAID is on top of knowing when it’s time to re-order before customers run out of their favorite products.
Why We Love It:
Erin Condren aligned their SMS campaign around the annual tradition of spring cleaning and recommended spring products that would help subscribers declutter, organize, and streamline their lives. The timely message tapped into the feelings subscribers have of wanting to be more organized and prioritizing spring activities, and would inspire them to purchase all their spring cleaning essentials from Erin Condren.
Why We Love It:
Zero-waste beauty brand EcoRoots announced their new body brush to their SMS subscribers. They showcased the new brush and how to use it by including a GIF in the text. EcoRoots made it easy for subscribers to add the item to their carts by ending the text with a direct link to the product page. Promoting this launch via SMS excited subscribers and encouraged them to be the first to try it.
Why We Love It:
Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—invited text messaging subscribers to register for her free workshop. She let subscribers know that limited tickets were available, a great strategy to drive immediate action.
Why We Love It:
Fashion and lifestyle brand Cynthia Rowley announced their new “bonded tee” dress to their SMS subscribers. They paired this text message with a GIF that shows off the dress and styling inspiration, and ended with a direct link to the product page. Promoting this product launch via SMS excited subscribers and encouraged them to be the first to shop the new style.
Why We Love It:
45 day after a subscriber’s first purchase, sustainable footwear brand Cariuma invites them to join their referral program. Cariuma’s program’s exclusive perks fuels new purchases and reflects the brand’s eco-friendly mission, while helping retain valuable customers and spread brand awareness.
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Drive more digital revenue with personalized mobile messaging.
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See Attentive in action
Drive more digital revenue with personalized mobile messaging.
Get Demo