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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Pennsylvania General Store celebrated St. Paddy’s Day by promoting the traditional Philadelphia candy, “Irish potatoes,” to their SMS subscribers. The mouthwatering image and gifting options encouraged customers to send a box to fellow sweet-lovers, spreading some luck and brand awareness.
Pennsylvania General Store
Why We Love It:
Just in time for Memorial Day and the unofficial kick-off of the summer season, Paravel messaged subscribers letting them know it was time to take advantage of the brand’s biggest sale of the year. Subscribers could snag 25% off sitewide to find the perfect travel companion for their upcoming summer vacations.
Paravel
Why We Love It:
Mrs. Prindables created a unique gifting moment with special edition St. Patrick’s Day goodies. They showcased their signature gourmet apples with a seasonal green touch in the text message’s image. The brand ended with a clear CTA and direct link to all St. Patrick’s Day desserts, fostering product discovery and larger orders around a less common marketing holiday.
Mrs Prindables
Why We Love It:
The Milwaukee Bucks kicked off March by offering exclusive deals on their women’s t-shirts in honor of Women’s History Month. This promo was a part of their Flash Sale Fridays, so it was timely but also drove a sense of urgency as this deal wouldn’t last the entire month unlike the holiday. The send worked for a wide audience, as subscribers could shop for themselves or as a gift for a female friend or family member who loves the Milwaukee Bucks.
Milwaukee Bucks
Why We Love It:
MATE The Label rang in the New Year with an exclusive dollar-off discount to nurture both new SMS subscribers they gained during the holidays and long-time brand loyalists. The personal greeting from the brand’s founder positioned the offer as a “thank you,” making each of their SMS subscribers feel special.
MATE The Label
Why We Love It:
La Colombe Coffee Roasters used text messaging to quickly alert subscribers about their back-in-stock Hazelnut Draft Latte. They ensured a sense of urgency by letting subscribers know it’s back only for a limited time, so they should purchase it while they can.
La Colombe Coffee Roasters
Why We Love It:
Hot Topic wanted to make shopping for back-to-school easier for their subscribers. They took advantage of the conversational nature of SMS, asking which products subscribers were buying so they could immediately direct them to the products that matched their search.. Not only did they make it easier for subscribers to shop relevant categories, the brand can now personalize future promotions based on the subscribers’ self-identified interests.
Hot Topic
Why We Love It:
By engaging their community in an authentic and meaningful way, Happiest Baby made sure the women in their audience felt truly appreciated. For International Women’s Day, the brand celebrated the strong women raising the next generation. But strong women and their little ones need quality sleep for all that work that goes into raising children. They offered a great deal on their SNOO product so moms could treat themselves to better sleep.
Happiest Baby
Why We Love It:
Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—uses text messaging to send words of encouragement to her subscribers and invite them to listen to recent episodes of her podcast, Cleaning Up The Mental Mess.
Dr. Leaf
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