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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Igloo offered their customers a free gift with purchase to drive more sales around Father's Day. The brand strategically chose a product that also happens to make a great Father’s Day gift: a stainless steel mug. Or, as the brand positioned it in their campaign message, an upgraded version of the classic "World's Greatest Dad" mug.
Igloo
Why We Love It:
Harold Home converted Labor Day shoppers into subscribers by offering a free mug with purchase after they opted in for emails and texts. The brand customized their mobile sign-up unit specifically for Labor Day to stand out to visitors around the large shopping weekend.
Harold Home
Why We Love It:
Fast casual restaurant Freebirds World Burrito tapped into their subscribers’ curiosity mindsets by teasing what their limited-time mystery offer could be. A free item, or a percentage-off discount? Subscribers could satisfy that curiosity and unlock a great offer by clicking the link in the SMS message.
Freebirds World Burrito
Why We Love It:
Food52—innovator in the food, cooking, and home space—sent SMS subscribers a “foolproof recipe for cinnamon rolls.” They included a mouth-watering image of the cinnamon rolls and ended with a link to their blog post that contained the recipe.
Food52
Why We Love It:
Erin Condren encouraged product discovery around the holidays by sending a gift guide to their SMS subscribers. This resource was not only a helpful time-saver, but it also helped shed light on new products. Erin Condren included a GIF that teased the featured items, and a direct link to the guide to help customers avoid the stress of finding the perfect gift, while driving online revenue for the brand.
Erin Condren Design
Why We Love It:
Beauty awards create huge demand for certain products. When ELEMIS took home 6 titles at the 2023 CEW UK Beauty Awards, they shared the news with their SMS audience. The non-promotional text message invited their subscribers to celebrate by buying (and trying) some of the winning items.
ELEMIS
Why We Love It:
In early December 2020—after the hype of Cyber Week had died down—ELEMIS texted their SMS subscribers about their second round of Black Friday deals. In the spirit of the holidays, the surprise nature of the sale and gift delighted subscribers and prompted them to shop and see for themselves.
ELEMIS
Why We Love It:
Cozy Earth introduced some new products for the new year and wanted SMS subscribers to be the first to see their new towel collection. Subscribers were invited to join a livestream event where they could learn more about the product line and be the first to get their hands on these new towels in the new year.
Cozy Earth
Why We Love It:
Cocofloss delivers personalized experiences to shoppers with 1:1 text messaging using Attentive Concierge™. After a subscriber visits the site, they’re automatically greeted with a helpful text message that’s hyper-personalized with the subscriber's name (“Hey Gail”) and a link to the page they were browsing. A quick 1:1 text exchange with a real person answered the customer’s question, encouraging them to click back on the direct link and complete their purchase.
Cocofloss
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