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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Winky Lux takes advantage of Attentive Concierge™ to build custom subscriber experiences. Since the subscriber may be used to impersonal, standardized responses from other brands’ website chat bots, this human-to-human conversation was a delightful surprise. The brand was then able to help guide their shopping experience by sharing a product recommendation and answering the subscriber’s question.
Winky Lux
Why We Love It:
Urban Outfitters drives SMS list opt-ins with Attentive’s “two-tap” sign-up flow on their mobile website. Providing new subscribers with the chance to win $500 is an exciting incentive to prompt them to sign-up without offering a direct discount.
Urban Outfitters
Why We Love It:
Three Spirit introduces new subscribers to their SMS channel’s many perks in their welcome journey. The brand uses Two-Way Journeys™ to let new subscribers customize their SMS experience by replying with a keyword aligned with their interest—like product education, social media, and 1:1 support with Attentive Concierge™.
Three Spirit
Why We Love It:
The INKEY List UK engaged subscribers with a question that’s asked all Halloween night: Trick or treat? They used two-way texts to let their subscribers choose if they wanted a trick or if they deserved a treat. It was a great way to create an air of mystery and put subscribers in charge of what kind of reward they got back from the brand.
The INKEY List
Why We Love It:
UK-based skincare brand The INKEY List gave their customers the prime treatment during Prime Day with exclusive access and savings on custom kits. Members could pick their favorite tried-and-true products or take advantage of the discount to test out new lines. This limited-time deal was only for members, reinforcing the benefits of being a member and driving long-term loyalty.
The INKEY List
Why We Love It:
Spiritless celebrated St. Patrick’s Day with their SMS subscribers by announcing their collaboration with non-alcoholic brewery CEIRA. The nod to the holiday (“Irish eyes are smiling…”) and reference to their bestselling Kentucky 74 spirit stood out to the engaged customers. The brand’s limited-time messaging (“before they’re gone”) drove subscribers to immediately act on this specialty product.
Spiritless
Why We Love It:
Rainbow makes sure their SMS subscribers don’t miss the chance to buy a “new fit” with triggered low inventory alerts. When a product a subscriber has viewed or added to their cart is selling out fast (e.g., the inventory level drops below a certain threshold), they get a text message letting them know to shop now to avoid FOMO.
Rainbow
Why We Love It:
Rainbow uses Attentive’s 2-in-1 sign-up unit on their website to seamlessly scale their email and SMS subscriber lists simultaneously. After a visitor opts in to both channels, they’re entered to win a $500 gift card. This incentive strategy stands out from the usual welcome discounts, driving sign-ups across both channels.
Rainbow
Why We Love It:
Pura Vida Bracelets encouraged engagement from their SMS subscribers with a mystery collaboration campaign. They teased the launch with a few details on the new product (“sparkling sequel”), but saved the final reveal for people who clicked the link within their message. This strategy drove traffic to the website, prompting subscribers to shop the new collaboration and browse other products.
Pura Vida Bracelets
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