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texts we love
Discover how the best
Discover how the best brands use
brands use
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Bulova gave their customers a reason to see the bright side of losing an hour in March when we spring forward into Daylight Savings. Customers would need to adjust their watches anyway, and if they were looking for a newer model they should take advantage of Bulova’s offer of 25% off select styles. They made it easy on subscribers who might be groggy after the time change by requiring no discount code as the savings were already automatically applied.
Why We Love It:
Beachwaver made sure their customers didn't miss out on their Labor Day sale and amazing offer of 50% off by combining email and SMS. The email hit inboxes first to give shoppers time to browse and find the perfect hairstyling tool. Then, the brand followed up with an SMS message to drive immediate action and sales by reminding subscribers of the promo code to use as well as reminding them that the sale was coming to an end.
Why We Love It:
‘Tis the sea-sun to plan and shop for spring break vacation, and Altar’d State has a great collection of vacay-ready looks in their Beach Mode Shop. There's a heightened sense of anticipation and a willingness to spend on new experiences and products for spring break. It’s a prime opportunity to drive quick sales by tapping into the excitement and freedom associated with this springtime vacation.
Why We Love It:
Vuori made their SMS subscribers’ gift-finding experience extra easy this year with a curated Mother’s Day guide. The direct link to the themed lists of complementary products—centered around fitness interests and hobbies—fostered product discovery while cross-promoting bestsellers.
Why We Love It:
To celebrate Valentine's Day, Venus Et Fleur offered free shipping with the promo code “ROMANCE.” They retargeted subscribers who didn’t click the link in the first SMS message to remind them that this special offer (and guaranteed on-time delivery with express shipping) was ending soon.
Why We Love It:
Unsun led with their brand values in this SMS message sent on International Self-Care Day. They reinforced the message that their products are natural and nurturing, and how they help their customers embrace and enhance their natural beauty. Self-care should be a daily habit, and they made it easier by offering a discount of 10% so customers could save on their skin care routine.
Why We Love It:
The INKEY List added price drop journeys to their triggered messaging mix to engage high-intent shoppers at a critical moment: when a product they viewed or added to their cart is available at a lower price. These timely, personalized messages create a sense of urgency for subscribers to shop immediately so they can get a great deal, while also driving incremental revenue for the brand.
Why We Love It:
ReserveBar celebrated International Women’s Day by sharing a curated list of their favorite women-owned brands that their customers might be interested in. These drinks created by empowered women would elevate the spirits of subscribers as they supported women-owned businesses with their purchase and got to sip on the high-quality spirits later.
Why We Love It:
ReserveBar asks subscribers about their favorite type of spirit in their welcome flow. Using Attentive’s Two-Way Journeys™, ReserveBar can automatically share a direct link to the relevant product collection and save subscriber preferences as custom attributes. This zero-party data can help build sophisticated SMS segments that deliver relevant messaging throughout the customer journey.
Why We Love It:
Represent sent a text message to subscribers to promote Mark Tuan’s new XC3 Collection drop. Since it’s a limited-time drop, promoting it via text messaging ensures subscribers would see the message in time to complete their purchase before the collection was no longer available.
Why We Love It:
QVC alerted subscribers about a flash sale on beauty products where subscribers could enjoy savings of up to 30%, perfect for those who want to “glow all out” this season. Flash sales create a sense of urgency and excitement, encouraging customers to act quickly and take advantage of the limited-time offer and limited inventory.
Why We Love It:
Easter is a major sales holiday in the UK and Pour Les Femmes UK texted subscribers letting them know their Easter sale was extended and included an SMS subscriber-exclusive offer of 20% off. Their sale tied into the spring themes of renewal and self-care and touted the unique selling points of their products, such as being breathable, washable, and adding some shine to their customers’ lives.
Why We Love It:
Oh Beauty sent this SMS campaign to remind customers it was their last chance to shop the Labor Day sale and enjoy 25% off most products. The emojis enhanced the message and conveyed that time was running out on the flash sale on beauty products.
Why We Love It:
OLLY rewarded their most engaged SMS subscribers with an exclusive percent-off discount. They targeted this campaign to their dynamic VIP segment, made up of subscribers who have made repeat purchases. The VIP messaging (“EXCLUSIVE”) and targeting strategy showed these subscribers that OLLY appreciates their loyalty, building a stronger relationship with the brand.
Why We Love It:
The Milwaukee Bucks invited subscribers to celebrate Dad with a special offer of four tickets for $130. This deal is sure to score points not only with Dad, but with the whole family. The offer also lets Dad pick when to redeem his tickets for home games later in the year—giving everyone something to look forward to.
Why We Love It:
Finding the right graduation gift can be a challenge, but not for Marleylilly’s subscribers. Marleylilly used Two-Way Journeys™ to make it easy for their subscribers to find the perfect gift for their favorite graduate—even if they’re shopping for themselves. After asking who someone’s shopping for and prompting them to reply with a particular keyword, the brand set up triggered replies with personalized picks to commemorate the graduation celebration.
Why We Love It:
Refurbished electronics brand mac of all trades launched their new rewards program to their highly engaged audience of SMS subscribers. They used the text message copy and the graphic to explain how shoppers can earn rewards—helping the brand start scaling their new program, while ultimately driving customer referrals and encouraging repeat purchases.
Why We Love It:
Luna Grill sent this SMS saying they could handle the cooking so subscribers could enjoy that extra daylight thanks to Daylight Savings Time. By offering a great deal on two plates and listing out what dishes were on that special offer menu, subscribers could quickly decide which dishes they were going to order ahead so they could continue to enjoy the sunshine.
Why We Love It:
Kodiak Cakes collaborated with other health and fitness brands for a Memorial Day Weekend giveaway via SMS. They teased the collection in an image that included familiar brands in the collaboration. This low-lift giveaway featuring “exciting products” helped clear out inventory before the summer season.
Why We Love It:
JAXXON promoted their timely free gift incentive to drive online orders on April Fool’s Day. They shared this exciting incentive with subscribers who had recently engaged with the channel, rewarding their most loyal audience. The limited-time messaging and cheeky tie-in to the holiday (“this is no joke”) enticed subscribers to check out the online sale, encouraging product discovery and larger orders.
Why We Love It:
Inkbox shares personalized product recommendations with UK subscribers using Attentive’s Two-Way Journeys™. The two-part quiz asks about the subscriber's preferred tattoo styles, then instantly shares a direct link to a relevant product. They can use this zero-party data to build SMS segments that deliver relevant messaging to each subscriber throughout their journey.
Why We Love It:
Greylin rewarded VIPs with an extension to shop the Labor Day sale after the holiday weekend was over. They also offered loyal customers an additional 40% off as an extra incentive to shop, but they had to hurry as the deal ended at midnight.
Why We Love It:
Greats uses Attentive’s 2-in-1 sign-up unit on their mobile website to collect both emails and phone numbers in one easy flow. The footwear brand teases their text channel’s perks, like early access to launches and promotions. Once a shopper inputs their email address, they are then prompted to complete their sign-up and receive the offer by opting in for text messages, too.
Why We Love It:
Lobster delivery service Get Maine Lobster quickly announced a new BOGO sale to SMS subscribers. They provided a seasonally relevant discount code (“Spring20”), and let subscribers know they would receive free shipping with their orders—an effective promotion whether or not you can offer a discount alongside it.
Why We Love It:
Erin Condren Design extended their holiday promotions after Cyber Monday by reminding subscribers to shop the final hours of the sitewide sale. The cheerful message (“stock up on gifts!”) and festive image of one of their signature planners added to the spirit of the holiday season, and drove online revenue from last-minute shoppers.
Why We Love It:
Erin Condren, a planner and notebooks company, earns top grades with this MMS send. With back-to-school shopping on the horizon, they encouraged their audience to think about functionality and personality when shopping for school supplies. The brand directed subscribers to check out their new collection, full of stylish and functional products that can be personalized.
Why We Love It:
Some brands want to capitalize on Black Friday sales but can’t wait until November to do so. Erin Condren, known for their school supplies and planners, opted to send a Black Friday in July promo to their loyalty program subscribers. They offered 25% off everything for a limited time for back-to-school shopping.
Why We Love It:
ELEMIS gave VIPs access to the Labor Day sale a day early so loyal customers could get their items before they sold out. They also got 25% off everything on the site. The brand can track how people use promo codes to see if regular shoppers use these benefits. They can also test other benefits like a free gift or free shipping.
Why We Love It:
ELEMIS resolved to help customers with their skincare routines by offering a free travel-sized cleanser with every full-sized cleanser purchase. This SMS campaign hits two common New Year's resolutions at once: improving healthy habits and traveling more. Whether at home or halfway around the world, ELEMIS made sure their customers looked their best.
Why We Love It:
Draper James connects with SMS subscribers in a direct, engaging way to learn what they want through two-way text messaging. The women’s apparel retailer sent a text message to all subscribers inviting them to join a virtual Easter Egg Hunt on their website. This campaign created an exciting and unique opportunity to engage subscribers with content specifically relevant to them.
Why We Love It:
Diamond Nexus sent this SMS message to celebrate prom season and all the glitz and glamor that comes with it. But they didn’t want subscribers breaking the bank to find the perfect accessory and linked them to affordable jewelry that would complement any prom dress.
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Why We Love It:
Beer retailer CraftShack invited their SMS subscribers to join them for a drink after watching the popular Netflix series Squid Game. They saw a timely opportunity to bring the social media craze around the show to their owned SMS channel. The relatable reaction and branded GIF—placing a cheeky spin on the dark show’s famous voting scene—resonated with subscribers who are in on the game and enticed them to use the relevant discount code.
Why We Love It:
Color Wow rewarded their SMS community with early access to shop their collaboration with celebrity stylist, Chris Appleton. Since their audience of haircare enthusiasts likely associate the collaborator with the iconic glossy hairstyles he creates, they were excited to see what they teamed up to design. With the bonus best-selling comb, the brand made their subscribers feel special and in-the-know.
Why We Love It:
CALPAK customers were already primed for finding deals on Prime Day, but instead of directing customers to Amazon, the brand ran an exclusive sale on their website, enticing customers with a limited-time offer of $20 off a purchase of $150. Customers still got a prime discount but could shop exclusive items on CALPAK’s site. By purchasing directly from the site, CALPAK could then re-engage these customers later with post-purchase or customer loyalty campaigns.
Why We Love It:
Two weeks before Father's Day, CALPAK directed their subscribers to a curated page on their website with products “for every father figure” to help anyone who might be struggling to find the right gift. The brand also encouraged shoppers to text them back directly with any questions, and used Attentive Concierge™ to offer personalized assistance to anyone who needed it.
Why We Love It:
The official store of Bruce Lee texted subscribers about new limited edition stamp and postcard sets. They ended the message with a clear call to action to “Get yours here” and a direct link to the new product. They also included an image with the text message that gave a sneak peek of some of the new stamps, a great way to give subscribers a preview and drive more immediate action.
Why We Love It:
Brooks Brothers encouraged SMS subscribers to stock up on summer wardrobe essentials with their “3 for $169” shirt offer. They sent a series of text reminders leading up to Memorial Day, retargeting them to the subscriber segment that didn’t engage with the initial announcement. Since Memorial Day sales usually last just a few days, this flash sale and limited-time strategy tapped into the holiday’s shopping trends.
Why We Love It:
Boston Proper, a clothing retailer, enticed new subscribers with VIP access and 20% off their Memorial Day sale. With the countdown timer sign-up unit only having hours or minutes left, it created a sense of urgency for subscribers to enroll if they wanted the benefits of exclusive early access. They also used an element of social proof and scarcity by showing how many other people had already signed up for VIP access.
Why We Love It:
Blenders Eyewear surely made website visitors’ eyes widen with their countdown timer sign-up unit that was counting down to a new drop. New subscribers would get first access to the latest eyewear collection and they would get a discount code for 15% off their next order. Talk about a win-win. With the right tracking in place, Blenders Eyewear would be able to better personalize SMS messages with product recommendations or retargeting campaigns.
Why We Love It:
Instead of promoting a flash sale, Beis aligned their SMS message with Labor Day by inviting subscribers to check out their selection of work bags, tapping into seasonal transitions.
Why We Love It:
AfterShokz—a headphone and electronics brand—A/B tested their text message for a new product launch to understand what would resonate with subscribers. In this version, they described the mic as a “desk partner,” and included a GIF to showcase how the product fits customers’ common needs. Beyond driving revenue with the product launch, this test helped AfterShokz identify the highest performing message, while delivering learnings that could help them make data-driven decisions on their future text message sends.
Why We Love It:
Victoria’s Secret used SMS to bridge the gap between digital and physical by texting subscribers and telling them about an in-store exclusive offer. Not only could subscribers save on select beauty items, they’d also get a buy two get one free deal by going to their nearest store. Not only would this drive foot traffic to their stores, but chances are this deal increased AOV as customers browsed inventory in person.
Why We Love It:
Footwear brand Vintage Foundry Co inspired their SMS subscribers’ Halloween purchases with a costume recommendation. By just seeing the style options next to The Joker in the included GIF, the customers can visualize themselves in the full costume. The early Halloween campaign reminded subscribers to start planning their costume—and where they can find the perfect discounted footwear to complete it.
Why We Love It:
Uncommon Goods sends triggered price drop messages to subscribers when items they’ve browsed or added to cart recently go on sale. By using SMS to share the “BEST” news, their subscribers can grab the items at a lower price (and before they’re gone) right from their phones.
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Why We Love It:
True Religion used segmentation in their Labor Day strategy to target subscribers who recently added an item to their cart. By pairing the cart abandonment message with their sitewide Labor Day sale, True Religion incentivized these high-intent subscribers to shop without having to offer additional discounts.
Why We Love It:
Country artist Tim McGraw used text messaging to promote his new MCGRAW MACHINE HITS and an offer to pre-order to get an instant download of one of his new tracks. As a personal channel, text messaging provides an effective way for artists to directly engage with their biggest fans while also driving sales.
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Why We Love It:
Back-to-school isn't just about students. It's also time for teachers to shop for essentials. The Happy Planner used SMS marketing to announce a new collection with a 25% off sitewide sale, reminding subscribers that they’ll save more when they buy more.
Why We Love It:
The Frye Company used a countdown timer sign-unit to let website visitors know their Semi-Annual Sale Event was coming up. If you were a new subscriber, you’d be alerted to shop the sale and save an additional 10% on your first purchase.
Why We Love It:
Splendid built anticipation for their collaboration with Mary Lawless Lee by letting potential subscribers know they’d get notified as soon as it dropped if they subscribed to SMS. Existing subscribers could text Splendid with the keyword MARY to be added to the waitlist. This strategy grew brand awareness by tapping into the collaborator’s audience to scale the brand’s owned SMS channel.
Why We Love It:
WeWoreWhat texted subscribers encouraging them to shop their latest “good mood” accessories. They included a GIF that showcased some of their accessories. This is an effective example of an engaging text message that does not include a discount but still drives revenue.
Why We Love It:
ShearComfort scaled their SMS and email lists leading up to the holidays with a unique $500 giveaway incentive in their sign-up experience. While the brand was already using the giveaway strategy, they added a seasonal twist with winter imagery to capture the shopper’s eye. The VIP messaging (“first to know”) teased the channel’s exclusive discounts, encouraging shoppers to come for the giveaway and stay for the deals.
Why We Love It:
In the days leading up to Black Friday, stationery retailer Paper Source sent a text message inviting subscribers to “beat the crowds” with curbside pickup. They promoted this option with a 10% off discount and direct link to easily place a curbside order. Highlighting this hybrid shopping experience helped the brand stay top-of-mind ahead of Black Friday and drove early Cyber Week sales.
Why We Love It:
Orbit launched an educational keyword-driven scavenger hunt via SMS for Earth Day. Subscribers would reply with the correct “Conservation Keyword” to get the next clue and receive a seasonal promo code once completed. The environmental holiday aligned with Orbit’s water conservation initiatives, making it the perfect time to educate subscribers on those values.
Why We Love It:
Dairy-free coffee creamer brand nutpods texted subscribers about their “Confections Collection” product launch to ensure their audience saw the new item was now available for purchase. They included an image of the new collection and gave subscribers the option to purchase on Amazon or nutpods.com.
Why We Love It:
A few days after Boxing Day, NAMA kept the celebrations going with their leggings giveaway. They specified the contest’s details in the message, making subscribers feel in-the-know with exclusive messaging (“VIP OFFER”). Not only did the free leggings opportunity reward their engaged audience, but it also created a sense of urgency to shop before the twenty free pairs were claimed.
Why We Love It:
Marleylilly wanted to ensure customers got all their eggs in one basket for the Easter holiday by texting subscribers about the upcoming shipping deadline for guaranteed on-time delivery. They were clear about the deadline and that this was the last chance to get their holiday items in time. It was a timely reminder and perfect for subscribers who’d been browsing the site but hadn’t yet finalized their order.
Why We Love It:
Gift sets and bundles make for great holiday promotions as shoppers can divvy up the products and give them as gifts—or even keep a few items for themselves. Marin Skincare offered a discount on pre-built and custom bundles for Black Friday, but added a touch of urgency by telling subscribers to get theirs ordered before everyone else does.
Why We Love It:
Leading vision care retailer LensDirect uses Attentive’s 2-in-1 sign-up unit to drive conversions before shoppers leave the website. When a person’s behavior indicates that they’re about to exit the site, this creative pops up with a reminder to “Before you go, save” and a generous 25% off incentive. The exit-intent touchpoint re-engages shoppers while seamlessly growing the brand’s email and SMS subscriber lists.
Why We Love It:
Pop-culture inspired fashion brand Hot Topic built a triggered sign-up flow to welcome new subscribers. After a shopper opts in for texts, the brand automatically sends a discount and direct link to their website, encouraging new subscribers to quickly make their purchase. The message is infused with their casual brand voice, making subscribers feel like part of the “HT fam” and excited for the text channel’s perks.
Why We Love It:
Happiest Baby subscribers wouldn’t want to snooze on this Black Friday in July promotion. They could snag 25% off for a limited time during the SNOOzefest Sale. Instead of getting up early to score amazing Black Friday deals, parents could rest easy knowing their babies were getting quality sleep and that they’d saved big.
Why We Love It:
The chocolatier Godiva texted subscribers to remind them to take a moment for themselves. Rather than offering a discount code or other shopping incentive, they tapped into the indulgent feeling around International Self-Care Day. The timely message invited subscribers to take their moment of relaxation to the next level with a treat that comes in Godiva’s signature gold box.
Why We Love It:
Lobster delivery service Get Maine Lobster reminds SMS subscribers about items they’ve left behind in their online cart by sending well-timed abandoned cart messages. These automated text messages nudge subscribers to complete their online checkout before it’s gone—an effective way to drive revenue that would have otherwise been lost.
Why We Love It:
Farmacy Beauty used geo-targeting to invite their subscribers in the NYC and LA areas to their in-person ice cream event. The collaboration with the beloved sweets brand and image of the limited-edition product built excitement leading up to the event. They delighted subscribers with the free scoop bonus, rewarding their highly engaged SMS audience and connecting with customers at unique touchpoints.
Why We Love It:
Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—uses text messaging to remind her subscribers to join her for live Q&A’s on Instagram. In the text, she includes what subscribers can expect to learn and ends the message with a link back to her Instagram account.
Why We Love It:
Online meat delivery service D’Artagnan sent this non-promotional SMS message to share a delicious and seasonally-appropriate recipe with subscribers. This approach positioned the brand as a trusted source of culinary inspiration. It also made them a part of their subscribers’ everyday lives by encouraging them to try new dishes. The recipe included a subtle plug for their services, as subscribers could order the necessary ingredients through D’Artagnan.
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Why We Love It:
Protective phone case brand CASETiFY made it easy for everyone in the family to get a phone case to reflect their personal style and save money at the same time. By increasing the discount with each item purchased, customers were more likely to purchase more and increased CASETiFY’s average order value. CASETiFY could also track phone models and then upsell customers later by offering the case style but for a newer phone model.
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Why We Love It:
Jewelry retailer Catbird used a countdown timer sign-up unit to generate excitement around their collaboration with J.Crew. Hours ahead of the launch, consumers could sign up to get first access to the collection and a bonus welcome offer as a token of appreciation. The brand also subtly hinted that subscribers could expect more “perks” to come.. Catbird nailed creating that sense of urgency and excitement around an exclusive offering with immediate rewards for new subscribers.
Why We Love It:
The Brooklyn Museum celebrated “Museum Store Sunday” with their SMS subscribers by offering a limited-time discount. The text message includes the code (“MUSEUMS”) that subscribers could use at checkout for 35% off.
Why We Love It:
No tricks this spooky season from snack brand Bobo’s. They offered a free bite with all orders that were placed the day this message went out. This was a smart strategy to drive some urgency in getting that Halloween treat, and didn’t require Bobo’s to discount their products.
Why We Love It:
Zales created a triggered price drop journey to let subscribers know when an item they’ve had their eye on now has a lower price. It’s an easy and effective way to create a sense of urgency with shoppers who previously browsed or added the item to cart, and drive them back to Zales' website to get the sparkle they wanted for less while they still can.
Why We Love It:
Vince helped their subscribers find the perfect gifts for everyone on their list using Attentive’s Two-Way Journeys™. First, they asked subscribers to reply with who they’re shopping for. Next, they asked if subscribers were looking for “something extra special” or “small indulgences.” Based on the first two answers provided, they shared a recommendation for a product to browse.
Why We Love It:
Mother’s Day may come once a year, but moms deserve to pamper themselves every day of the year. TheraBox texted subscribers with a special offer of 40% off their subscription service (the gift that keeps on giving!), as well as offer a free hand cream as part of their Mother’s Day sale.
Why We Love It:
System Pavers sent this timely SMS message to remind subscribers about their 0% financing offer, which the current economic climate does not impact. Consumers are on the hunt for savings and good deals, and interest-free financing is certainly eye-catching. They cleverly added that their value is set in stone.
Why We Love It:
Sloomoo Institute—a pop-up museum dedicated to all things slime—texted subscribers in the New York Tri-State area to let them know they’ve extended their hours of operation. By using geo-targeting in their text send, they ensured that only subscribers that this was relevant to would receive the message. They ended the text message with a link to purchase tickets so subscribers could “take a dip in Lake Sloomoo!”.
Why We Love It:
PopSockets helps subscribers customize their phone cases, wallets, and grips every single day, but wanted to help customers customize a product for the most important woman in their life—mom. They texted subscribers reminding them that Mother’s Day was coming up soon and they could save on custom accessories, but only for a limited time.
Why We Love It:
After promoting their football collections all season, Piper Lou kicked off playoffs with a discount on their curated collection. They infused the graphic with football-themed imagery, and sparked subscribers’ interest with a sneak peek into some of their bestsellers.
Why We Love It:
Online macarons store Pastreez texted subscribers about their new spring macaron flavor, Caramel Pistachio. They focused on building a deeper connection with subscribers by letting them know that the new flavor was their French chefs’ favorites this season. Pastreez ended the message with a link to the new flavor so subscribers could quickly complete their purchase.
Why We Love It:
Paper Source sent their SMS subscribers a dual time-sensitive offer on Black Friday. The message created a sense of urgency (“Limited Time!”), and explained the two discount options. This hybrid strategy allowed subscribers to choose their preferred shopping experience, driving both online and in-store revenue.
Why We Love It:
Consumers were understandably worried about price changes on their favorite products, and Omaha Steaks Wine helped soothe those concerns with a pre-tariff deal on a fantastic selection of wines. Not only could subscribers stock up while prices were down, they could also snag a free gift when they shopped online.
Why We Love It:
On Black Friday, Nekter tapped into the familiar feeling of being stuck in a long line by inviting subscribers to shop on the brand’s mobile app while they wait. The brand offered a free drink, plus a $5 bonus card if they purchased a $25 digital gift card to inspire last-minute gifting ideas and encourage engaged subscribers to shop seamlessly on the app.
Why We Love It:
Nekter Juice Bar tested a free product offer in their Welcome Journey to encourage new subscribers to download their mobile app and start earning rewards. The enticing gift and exclusive messaging (“Members Only”) built customer loyalty, and 30-40% of subscribers downloaded the app after subscribing to the brand’s SMS program.
Why We Love It:
Toward the end of October, makeup and beauty brand Milani Cosmetics assured last-minute Halloween shoppers that there’s no need to fright with this helpful reminder. To make shopping even more convenient, they offered free shipping to their SMS subscribers with the relevant promo code (“SPOOKY”), driving last-minute holiday revenue.
Why We Love It:
Marleylilly helped subscribers satisfy their shopping cravings without having to bust out the calculator on Pi Day. They texted subscribers to check out the products that were priced at $14.99 or less on March 14. They turned Pi Day into Pi-Yay with the savings subscribers could indulge in.
Why We Love It:
Marleylilly's holiday promotion cleverly blended self-gifting with Black Friday deals. By offering a free travel bag set with purchase, they subtly encouraged shoppers to treat themselves while choosing gifts for others. With the year's lowest prices quickly coming to an end, there was an added sense of urgency to snag those deals before they vanished.
Why We Love It:
Maker Wine helped subscribers with their holiday shopping by creating a curated list of gift ideas that tied into the brand’s values—which might be shared by their customers. All of the ideas in the gift guide were from local female and minority-owned brands that Maker Wine supports. Gift guides can help build trust and loyalty, as they show they’re committed to providing helpful resources. The timing of this campaign on a lazy Sunday is great as subscribers may have a bit more time to scroll through the guide.
Why We Love It:
Members of Maker Wine’s Can Club received an exclusive offer to get 30% off their limited supply of advent calendars. Plus, the discount would be automatically applied at checkout making it even easier to act on. They included some social proof with a 5-star rating and customer review of the calendar in this MMS to showcase positive feedback and help subscribers feel confident about their purchase. If Can Club members wanted to buy a few calendars as gifts, they simply had to respond to the text and Maker Wine would help them out with shipping to multiple addresses.
Why We Love It:
Fast casual restaurant Luna Grill offered subscribers a treat for Halloween. With the purchase of an adult entree, kids in costume could eat for free before loading up on candy. This strategy can increase foot traffic as families are always looking for affordable dining options. While kids' meals might be free, adult purchases can lead to more sales because adults are likely to order other items like appetizers, desserts, or drinks. This strategy can also improve customer loyalty—parents appreciate businesses that cater to their needs and budget.
Why We Love It:
L’Occitane captures zero-party data from the get-go by collecting subscriber names in their 2-in-1 sign-up experience. By asking shoppers to enter their name while opting in for emails and texts, the brand can personalize their future messages throughout the customer journey.
Why We Love It:
Happiest Baby wanted to give its customers the greatest gift of all—a good night’s sleep for their babies. They offered parents the option to upgrade their child’s sleep game without going over budget. Not only could they affordably rent the product, they’d also get free accessories valued at $200—another great gift for parents.
Why We Love It:
As part of a welcome series, FITAID sent this SMS message to new customers and subscribers encouraging them to join other FITAID fans on a variety of social media channels. They shared what subscribers can expect from these online communities, such as gym humor and fitness tips. There was a subtle nod to their products, but the message was non-promotional in nature and invited subscribers to engage with the brand on other channels.
Why We Love It:
Farmacy Beauty offered SMS subscribers in their loyalty program, The Hive, a free set of bestselling products with purchase. The VIP messaging (“loyalty exclusive”) and limited-time nature of the promotion made this highly engaged segment feel special, and encouraged larger orders ($65+).
Why We Love It:
Bobo’s sent this promotional SMS to share a limited-time offer of 20% off sitewide. Subscribers could save on their favorite snacks that would fuel their summertime activities. The message included a link to shop the sale, the promo code, and information about when the offer would expire so shoppers wouldn’t miss out.
Why We Love It:
Birkenstock cross-promoted their membership program with a limited-access offer for their loyalty members. The footwear brand sent the message to all subscribers, enticing them to sign up to access the program’s exclusive perks. These membership sign-ups helped the brand collect valuable data—like email addresses and birthdays—to personalize the customer experience across channels.
Why We Love It:
This SMS message from Baked by Melissa compelled subscribers to shop immediately so they could have these limited-edition cupcakes at their Halloween parties. This was a smart strategy to drive some urgency in getting that Halloween treat, and didn’t require Baked by Melissa to run a sale or discount their cupcakes.
Why We Love It:
Altar’d State has a brand value of giving back and they do this through Mission Monday, which connects the brand to their communities they serve. When customers shop on Mondays, 10% of net proceeds go to select non-profits. Customers who share this value of giving back can feel good about their shopping and giving support, with the bonus of getting something new for their closet.
Why We Love It:
Wine Spies checked that their potential SMS subscribers were over 21 by asking for interested shoppers’ birthdays before they could opt in. They collected zero-party data with the sign-up unit on their website, which they could use for birthday offers and reminders in the future. The messaging specified the values of the deal ($55 Pinot for $1) and teased their SMS channel’s exclusive offers.
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Why We Love It:
Venus Et Fleur cleverly timed their SMS messages to catch subscribers during those big game commercial breaks—prime scrolling time. With a great offer of free express shipping, they made Valentine’s Day planning a touchdown-worthy play, letting customers tackle their flower orders right then and there so they didn’t fumble the holiday.
Why We Love It:
Threadless promoted their “Threadless Causes” initiative with a curated Earth Day collection. Both the brand and participating artists donated a portion of the proceeds to support communities directly impacted by climate change or nonprofits fighting for social and environmental justice. They infused their playful brand voice and included an adorable product image to entice subscribers to shop green.
Why We Love It:
The day before Halloween, Splash Wines treated their mobile audience with an invitation to shop their punny “Hallo-WINE Spooktacular” sale. They grabbed customers’ attention with a vibrant GIF, building anticipation around the seasonal perk. The wine subscription service shared the sale details and direct link for subscribers to curate a case of their favorites.
Why We Love It:
Rogers & Hollands reminded subscribers that graduation celebrations were coming up. If they wanted to celebrate the tassel without the hassle, then they should shop the graduation gift ideas curated by the Rogers & Hollands. They could find the perfect gift for their graduate and shop stress-free.
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Drive more digital revenue with personalized mobile messaging.
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