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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Sloomoo Institute—a pop-up museum dedicated to all things slime—texted subscribers in the New York Tri-State area to let them know they’ve extended their hours of operation. By using geo-targeting in their text send, they ensured that only subscribers that this was relevant to would receive the message. They ended the text message with a link to purchase tickets so subscribers could “take a dip in Lake Sloomoo!”.
Sloomoo Institute
Why We Love It:
PopSockets helps subscribers customize their phone cases, wallets, and grips every single day, but wanted to help customers customize a product for the most important woman in their life—mom. They texted subscribers reminding them that Mother’s Day was coming up soon and they could save on custom accessories, but only for a limited time.
PopSockets
Why We Love It:
After promoting their football collections all season, Piper Lou kicked off playoffs with a discount on their curated collection. They infused the graphic with football-themed imagery, and sparked subscribers’ interest with a sneak peek into some of their bestsellers.
Piper Lou
Why We Love It:
Online macarons store Pastreez texted subscribers about their new spring macaron flavor, Caramel Pistachio. They focused on building a deeper connection with subscribers by letting them know that the new flavor was their French chefs’ favorites this season. Pastreez ended the message with a link to the new flavor so subscribers could quickly complete their purchase.
Pastreez
Why We Love It:
Paper Source sent their SMS subscribers a dual time-sensitive offer on Black Friday. The message created a sense of urgency (“Limited Time!”), and explained the two discount options. This hybrid strategy allowed subscribers to choose their preferred shopping experience, driving both online and in-store revenue.
Paper Source
Why We Love It:
Consumers were understandably worried about price changes on their favorite products, and Omaha Steaks Wine helped soothe those concerns with a pre-tariff deal on a fantastic selection of wines. Not only could subscribers stock up while prices were down, they could also snag a free gift when they shopped online.
Omaha Steaks Wine
Why We Love It:
On Black Friday, Nekter tapped into the familiar feeling of being stuck in a long line by inviting subscribers to shop on the brand’s mobile app while they wait. The brand offered a free drink, plus a $5 bonus card if they purchased a $25 digital gift card to inspire last-minute gifting ideas and encourage engaged subscribers to shop seamlessly on the app.
Nekter Juice Bar
Why We Love It:
Nekter Juice Bar tested a free product offer in their Welcome Journey to encourage new subscribers to download their mobile app and start earning rewards. The enticing gift and exclusive messaging (“Members Only”) built customer loyalty, and 30-40% of subscribers downloaded the app after subscribing to the brand’s SMS program.
Nekter Juice Bar
Why We Love It:
Toward the end of October, makeup and beauty brand Milani Cosmetics assured last-minute Halloween shoppers that there’s no need to fright with this helpful reminder. To make shopping even more convenient, they offered free shipping to their SMS subscribers with the relevant promo code (“SPOOKY”), driving last-minute holiday revenue.
Milani
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