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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Marleylilly helped subscribers satisfy their shopping cravings without having to bust out the calculator on Pi Day. They texted subscribers to check out the products that were priced at $14.99 or less on March 14. They turned Pi Day into Pi-Yay with the savings subscribers could indulge in.
Marleylilly
Why We Love It:
Marleylilly's holiday promotion cleverly blended self-gifting with Black Friday deals. By offering a free travel bag set with purchase, they subtly encouraged shoppers to treat themselves while choosing gifts for others. With the year's lowest prices quickly coming to an end, there was an added sense of urgency to snag those deals before they vanished.
Marleylilly
Why We Love It:
Maker Wine helped subscribers with their holiday shopping by creating a curated list of gift ideas that tied into the brand’s values—which might be shared by their customers. All of the ideas in the gift guide were from local female and minority-owned brands that Maker Wine supports. Gift guides can help build trust and loyalty, as they show they’re committed to providing helpful resources. The timing of this campaign on a lazy Sunday is great as subscribers may have a bit more time to scroll through the guide.
Maker Wine
Why We Love It:
Members of Maker Wine’s Can Club received an exclusive offer to get 30% off their limited supply of advent calendars. Plus, the discount would be automatically applied at checkout making it even easier to act on. They included some social proof with a 5-star rating and customer review of the calendar in this MMS to showcase positive feedback and help subscribers feel confident about their purchase. If Can Club members wanted to buy a few calendars as gifts, they simply had to respond to the text and Maker Wine would help them out with shipping to multiple addresses.
Maker Wine
Why We Love It:
Fast casual restaurant Luna Grill offered subscribers a treat for Halloween. With the purchase of an adult entree, kids in costume could eat for free before loading up on candy. This strategy can increase foot traffic as families are always looking for affordable dining options. While kids' meals might be free, adult purchases can lead to more sales because adults are likely to order other items like appetizers, desserts, or drinks. This strategy can also improve customer loyalty—parents appreciate businesses that cater to their needs and budget.
Luna Grill
Why We Love It:
L’Occitane captures zero-party data from the get-go by collecting subscriber names in their 2-in-1 sign-up experience. By asking shoppers to enter their name while opting in for emails and texts, the brand can personalize their future messages throughout the customer journey.
L'Occitane
Why We Love It:
Happiest Baby wanted to give its customers the greatest gift of all—a good night’s sleep for their babies. They offered parents the option to upgrade their child’s sleep game without going over budget. Not only could they affordably rent the product, they’d also get free accessories valued at $200—another great gift for parents.
Happiest Baby
Why We Love It:
As part of a welcome series, FITAID sent this SMS message to new customers and subscribers encouraging them to join other FITAID fans on a variety of social media channels. They shared what subscribers can expect from these online communities, such as gym humor and fitness tips. There was a subtle nod to their products, but the message was non-promotional in nature and invited subscribers to engage with the brand on other channels.
FITAID
Why We Love It:
Farmacy Beauty offered SMS subscribers in their loyalty program, The Hive, a free set of bestselling products with purchase. The VIP messaging (“loyalty exclusive”) and limited-time nature of the promotion made this highly engaged segment feel special, and encouraged larger orders ($65+).
Farmacy Beauty
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