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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Revel Nail recognizes that certain holidays can be a sensitive time for some, so they offered subscribers the opportunity to opt out of content related to Mother’s Day by simply replying “PAUSE.” These subscribers were then excluded from all Mother’s Day content. While this strategy may seem counterintuitive, it actually shows your subscribers that you’re committed to delivering the experience they want to have with your brand.
Revel Nail
Why We Love It:
Revel Nail launched their “12 Days of Revel” campaign over SMS to encourage repeat website visits after Black Friday/Cyber Monday. The announcement gave subscribers a chance to opt-in for daily deals over text, automatically adding them into a separate segment. This strategy ensured the brand reached their most engaged subscribers—and avoided fatiguing those who may not have been as engaged.
Revel Nail
Why We Love It:
Rainbow drives text messaging and email opt-ins with Attentive’s 2-in-1 sign-up unit on its mobile website. Since the apparel brand sees 80% of digital revenue coming from a mobile device, these sign-up creatives are a great way to reach customers and engage them on their preferred platform.
Rainbow
Why We Love It:
QVC texted subscribers to let them know it was time to build their spring wardrobe or spring for an item they’ve had their eye on as it’s now on sale. Subscribers could find the latest trends, debut styles, and save on new items for their closet when they shopped over the Super Style Weekend.
QVC
Why We Love It:
Pura Vida Bracelets used a thoughtful segmentation strategy to keep customers engaged throughout the busy holiday season. After giving SMS subscribers early access to their Black Friday sale, Pura Vida texted a reminder to those who had clicked the first message but had not yet made a purchase. The jewelry brand drove conversions from this segment by emphasizing the “secret” and exclusive nature of the offer.
Pura Vida Bracelets
Why We Love It:
OUAI Haircare used SMS to educate subscribers about their sustainable efforts. They included an image of their refill pouches, a plastic-reducing alternative to beauty packaging. The haircare brand added a direct link to their sustainability blog post, connecting with subscribers over shared eco-friendly values.
OUAI Haircare
Why We Love It:
ONEHOPE Winery used SMS to remind customers about shipping deadlines. Subscribers would have a real fright night if they didn’t get their order delivered for Halloween celebrations. ONEHOPE used one message to remind customers of the purchase cutoff date for on-time delivery, and created a sense of urgency with an additional discount on bundles.
ONEHOPE Winery
Why We Love It:
Fashion and accessories brand Olivela tapped into the emotions of self-worth and indulgence in their self-gifting campaign by announcing a new holiday: Self-gifting Saturday. Subscribers got in on the fun by gifting themselves something that simply made them feel good. Olivela linked to new arrivals so subscribers could explore fresh finds and treat themselves to something in just a few taps.
Olivela
Why We Love It:
On New Year’s Eve, MUJI helped their SMS subscribers kickstart their resolutions with a timely workspace promotion. Since MUJI also carries other products, like apparel, they sent the text only to subscribers who had previously engaged with their household/stationery items and texts. They created a more tailored experience to grow brand loyalty with the relevant audience.
MUJI
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