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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Bobo’s sent this promotional SMS to share a limited-time offer of 20% off sitewide. Subscribers could save on their favorite snacks that would fuel their summertime activities. The message included a link to shop the sale, the promo code, and information about when the offer would expire so shoppers wouldn’t miss out.
Bobo's
Why We Love It:
Birkenstock cross-promoted their membership program with a limited-access offer for their loyalty members. The footwear brand sent the message to all subscribers, enticing them to sign up to access the program’s exclusive perks. These membership sign-ups helped the brand collect valuable data—like email addresses and birthdays—to personalize the customer experience across channels.
Birkenstock
Why We Love It:
This SMS message from Baked by Melissa compelled subscribers to shop immediately so they could have these limited-edition cupcakes at their Halloween parties. This was a smart strategy to drive some urgency in getting that Halloween treat, and didn’t require Baked by Melissa to run a sale or discount their cupcakes.
Baked by Melissa
Why We Love It:
Altar’d State has a brand value of giving back and they do this through Mission Monday, which connects the brand to their communities they serve. When customers shop on Mondays, 10% of net proceeds go to select non-profits. Customers who share this value of giving back can feel good about their shopping and giving support, with the bonus of getting something new for their closet.
Altar’d State
Why We Love It:
Just weeks after the Los Angeles Dodgers 2025 World Series win, the LA Kings leaned into the energy and hometown pride of the moment to spark interest with their Student Rush audience. The casual tone of the message feels native to text and social, instantly grabbing attention. Positioning the game as a “party” reframes it as a full entertainment experience, not just a matchup. Calling out the $25 ticket price reinforces accessibility and impulse appeal, making it easy for fans to join a unique, crossover celebration that blends two iconic LA franchises.
Los Angeles Kings
Why We Love It:
Wine Spies checked that their potential SMS subscribers were over 21 by asking for interested shoppers’ birthdays before they could opt in. They collected zero-party data with the sign-up unit on their website, which they could use for birthday offers and reminders in the future. The messaging specified the values of the deal ($55 Pinot for $1) and teased their SMS channel’s exclusive offers.
Wine Spies
Why We Love It:
Venus Et Fleur cleverly timed their SMS messages to catch subscribers during those big game commercial breaks—prime scrolling time. With a great offer of free express shipping, they made Valentine’s Day planning a touchdown-worthy play, letting customers tackle their flower orders right then and there so they didn’t fumble the holiday.
Venus Et Fleur
Why We Love It:
Threadless promoted their “Threadless Causes” initiative with a curated Earth Day collection. Both the brand and participating artists donated a portion of the proceeds to support communities directly impacted by climate change or nonprofits fighting for social and environmental justice. They infused their playful brand voice and included an adorable product image to entice subscribers to shop green.
Threadless
Why We Love It:
Rogers & Hollands reminded subscribers that graduation celebrations were coming up. If they wanted to celebrate the tassel without the hassle, then they should shop the graduation gift ideas curated by the Rogers & Hollands. They could find the perfect gift for their graduate and shop stress-free.
Rogers & Hollands
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