RCS SPOTLIGHT
How Early Brands Unlock Higher Performance with RCS
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texts we love
Discover how the best
Discover how the best brands use
brands use
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Revel Nail recognizes that certain holidays can be a sensitive time for some, so they offered subscribers the opportunity to opt out of content related to Mother’s Day by simply replying “PAUSE.” These subscribers were then excluded from all Mother’s Day content. While this strategy may seem counterintuitive, it actually shows your subscribers that you’re committed to delivering the experience they want to have with your brand.
Why We Love It:
Revel Nail launched their “12 Days of Revel” campaign over SMS to encourage repeat website visits after Black Friday/Cyber Monday. The announcement gave subscribers a chance to opt-in for daily deals over text, automatically adding them into a separate segment. This strategy ensured the brand reached their most engaged subscribers—and avoided fatiguing those who may not have been as engaged.
Why We Love It:
Rainbow drives text messaging and email opt-ins with Attentive’s 2-in-1 sign-up unit on its mobile website. Since the apparel brand sees 80% of digital revenue coming from a mobile device, these sign-up creatives are a great way to reach customers and engage them on their preferred platform.
Why We Love It:
QVC texted subscribers to let them know it was time to build their spring wardrobe or spring for an item they’ve had their eye on as it’s now on sale. Subscribers could find the latest trends, debut styles, and save on new items for their closet when they shopped over the Super Style Weekend.
Why We Love It:
Pura Vida Bracelets used a thoughtful segmentation strategy to keep customers engaged throughout the busy holiday season. After giving SMS subscribers early access to their Black Friday sale, Pura Vida texted a reminder to those who had clicked the first message but had not yet made a purchase. The jewelry brand drove conversions from this segment by emphasizing the “secret” and exclusive nature of the offer.
Why We Love It:
OUAI Haircare used SMS to educate subscribers about their sustainable efforts. They included an image of their refill pouches, a plastic-reducing alternative to beauty packaging. The haircare brand added a direct link to their sustainability blog post, connecting with subscribers over shared eco-friendly values.
Why We Love It:
ONEHOPE Winery used SMS to remind customers about shipping deadlines. Subscribers would have a real fright night if they didn’t get their order delivered for Halloween celebrations. ONEHOPE used one message to remind customers of the purchase cutoff date for on-time delivery, and created a sense of urgency with an additional discount on bundles.
Why We Love It:
Fashion and accessories brand Olivela tapped into the emotions of self-worth and indulgence in their self-gifting campaign by announcing a new holiday: Self-gifting Saturday. Subscribers got in on the fun by gifting themselves something that simply made them feel good. Olivela linked to new arrivals so subscribers could explore fresh finds and treat themselves to something in just a few taps.
Why We Love It:
On New Year’s Eve, MUJI helped their SMS subscribers kickstart their resolutions with a timely workspace promotion. Since MUJI also carries other products, like apparel, they sent the text only to subscribers who had previously engaged with their household/stationery items and texts. They created a more tailored experience to grow brand loyalty with the relevant audience.
Why We Love It:
Morris Home, a furniture and home decor retailer, used MMS to let customers know about their Labor Day sale, as well as to keep a lookout for a physical coupon that would soon arrive in their physical mailbox. While customers waited for their mail, they could still browse and find the items they could then buy at a discounted price. This multi-channel approach allows for more touchpoints with customers, and opportunities to upsell or cross-sell as they browse.
Why We Love It:
Arts and crafts retailer Michaels gave SMS subscribers a heads-up on an upcoming product launch. They built anticipation by specifying the exact time of launch (12:01 am CT) and including an image as an exclusive sneak peek. Letting their loyal SMS subscribers be the first to know created hype around the new product and drove traffic to their online store.
Why We Love It:
La Tienda wasn’t tricking subscribers with this Halloween SMS message, but treating them to 25% off an order of Spanish treats. They clearly communicated the offer and when it would end. The offer didn’t require a promo code to snag the spooktacular savings, which made it easy for subscribers to shop without having to remember a code.
Why We Love It:
La Colombe Coffee Roasters took a fun approach to National Coffee Day by quizzing their mobile audience of coffee enthusiasts. After completing the quiz, the brand rewarded subscribers with a relevant discount code. The gamified experience tapped into the unique marketing moment to help educate subscribers on the brand and their products.
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Why We Love It:
Kodiak Cakes used SMS not to promote a spooky season sale, but to share a fun Halloween-themed recipe. Not every marketing moment has to be about a promotion. By providing value to subscribers, they foster a stronger brand connection without asking for immediate purchases. Additionally, by monitoring engagement with this message, Kodiak Cakes can tailor follow-ups, suggesting related products or alerting subscribers to price drops on recipe ingredients.
Why We Love It:
Can’t wait for October for spooky season? Neither can many consumers. Forest Ink, a clothing and swimwear retailer, tapped into the growing trend of Summerween, the unofficial holiday that gets a head start on celebrating all things spooky. Forest Ink used it as a way to offer their subscribers a great discount of 40% off. To invoke FOMO, the sale would be ghosting subscribers at midnight.
Why We Love It:
Earth Echo launched a customized Earth Week sign-up unit on their mobile website to simultaneously grow their SMS and email lists. The brand weaved their mission into this important step of the customer journey, highlighting how new subscribers would be supporting the brand’s “earth-friendly projects”—like sustainably sourced ingredients and non-profit partnerships.
Why We Love It:
Dr. Scholl’s doesn’t joke around when it comes to comfortable footwear and they weren’t joking about their Gum Bottom sneakers going viral. They did not want SMS subscribers to miss out on their chance to snag a pair so sent them this SMS message to encourage an immediate purchase before they sold out.
Why We Love It:
Instant delivery may be a thing in movies about magic; our shopping magic is BOPIS (Buy Online, Pick-up In-Store). Claire’s tapped into this convenience, sending subscribers a last-minute SMS reminder that they could shop online and quickly collect their items in-store to complete their Halloween looks.
Why We Love It:
Snowboarding brand Burton tapped into their industry’s unique marketing moments with their “End of Season Sale” campaign. They A/B tested whether to include discounts or the sale deadline in their messaging, seeing which limited-time strategy drove the most engagement with the SMS audience. The brand included an action-packed GIF to showcase the discounted items and drive subscribers to shop the sale while it lasts.
Why We Love It:
The holidays are known for festivities, fun, and food, and Bobo’s just couldn’t wait another few months to enjoy the holiday spirit or delicious treats—and they guessed their subscribers couldn’t either. They sent this SMS message to promote their Christmas in July sale where subscribers could unwrap great savings of 30% off sitewide.
Why We Love It:
No one wants to miss the big moment of watching someone they love walk across the stage and get their diploma. Blenders Eyewear is here to make sure their subscribers don’t miss the moment because of the sun. They messaged subscribers to shop shades that are perfect for graduation ceremonies and parties—and can then be worn all summer long.
Why We Love It:
Used and rare books retailer Biblio sends a triggered post-purchase text four weeks after a subscriber buys a book, asking them to leave a review. The message offers an ongoing incentive that’s relevant to the individual’s customer lifecycle. This automated flow consistently drives new product reviews, helping other shoppers discover their perfect book.
Why We Love It:
This SMS campaign cleverly called attention to the fact that this offer of free shipping isn’t one that Baked by Melissa offers every day. Subscribers should take advantage of the finance department’s offer. There’s another sense of urgency to act as the promo is only valid for one day in honor of Dessert Day. There’s no better time for customers to treat themselves to a sweet treat while being treated to free shipping.
Why We Love It:
Alala sent their VIP segment of subscribers—those who’ve spent a certain dollar amount with the brand—exclusive access to shop their 4th of July sale before everyone else. Instead of sharing a code the subscriber would have to enter manually, they included a dynamic link that would automatically apply the discount at checkout.
Why We Love It:
The Beard Baron paired a sitewide sale with VIP early access to maximize revenue from their Father’s Day campaign. Customers on the brand's SMS list were allowed to shop the sale ahead of everyone else, which created a sense of urgency for them to click through and take advantage of the limited-time deal before the most popular items sold out.
Why We Love It:
Knowing Cyber Week shoppers often jump from site to site looking for the best deal, Spanx launched a Cyber Sale browse abandonment message. If a subscriber browsed a product but then left the site before adding to cart, they received this reminder to grab the product at 50% off. The text included a link back to the exact item the subscriber was browsing.
Why We Love It:
Don’t want your new subscribers to feel ghosted this Halloween? This welcome flow from Simply Carbon Fiber—a watch and accessories brand—automatically greeted new subscribers with a seasonal discount code (“HW25”). By pairing the message with a seasonal sale, the brand incentivized new subscribers to shop without having to offer additional discounts.
Why We Love It:
Meat delivery service Rastelli's caught subscribers' attention with an image of a Labor Day cookout. Their text also reminded customers to order by midnight to get their provisions in time for the holiday. This MMS also included the attention-grabbing revolving red light emoji to highlight the urgency of this last call message.
Why We Love It:
OLLY texted subscribers ahead of Amazon Prime Days so customers could start adding their favorite vitamins and supplements to their carts to not only speed up the shopping experience, but give subscribers time to research other OLLY offerings if they wanted to try something new while it was on sale.
Why We Love It:
OLLY invited their SMS audience to subscribe and save on their favorite products. Since their text message subscribers are highly engaged with the brand, they’re the perfect audience for repeat order offers. The percent-off discount and direct link to “learn more” encouraged their SMS audience to “save and subscribe” to their preferred vitamins, driving incremental revenue.
Why We Love It:
Instead of offering a seasonal discount to SMS subscribers, Milani Cosmetics boosted their Halloween revenue by offering a free sticker set with purchase. The makeup and beauty brand included a dazzling GIF of the stickers, which features spooky graphics and images of the popular beauty influencers who collaborated on the Halloween product line. They ended with a direct link, making it as easy as possible for their mobile audience to shop with just one click.
Why We Love It:
To help text messaging subscribers celebrate Easter, grocery delivery brand Mercato sent a well-timed SMS reminder that offered $10 in savings on purchases of $50+. They included an eye-catching seasonal graphic and a link back to their site so subscribers could quickly make their purchase.
Why We Love It:
JuneShine got to know their SMS subscribers better with a playful quiz at the start of the year. Attentive’s Two-Way Journeys™ allowed the brand to automatically assign custom attributes based on subscribers’ answers to build detailed customer segments they could use in the future. They could then send out different promotions and message versions to the new segments, ensuring they target the audience with messages that will resonate.
Why We Love It:
JuneShine incorporates Attentive Concierge™ in their cart abandonment journey to help high-intent subscribers overcome purchase barriers. When a subscriber shows interest in trying new flavors in-person, the brand details their Tasting Room options and contact information. These personalized responses address each subscriber’s needs, building authentic relationships with their customers.
Why We Love It:
Harry & David celebrated the dessert-filled and mathematical-themed holiday Pi Day by offering 14% off gourmet pies as the holiday takes place on 3/14. This encouraged customers to treat themselves to a decadent treat at a discount. And by using a holiday-specific promo code, Harry & David can easily track how popular this offer was and what subscribers took advantage of the exclusive offer.
Why We Love It:
FindItParts’ post-purchase message series rewards customers at key points in their shopping journey. The exclusive discount (“VIP10”) helps subscribers feel special and encourages them to return to the brand’s site for their future auto-part needs. The triggered message’s direct link to leave a review consistently drives new product reviews, helping other shoppers discover their perfect fit.
Why We Love It:
Farmacy Beauty understands that the struggle to remove Halloween makeup can be a nightmare. That's why they texted subscribers about their Green Clean product line. By providing a direct link to these products, they spared customers the hassle of searching and clicking, streamlining the path to purchase.
Why We Love It:
Women’s footwear brand Dolce Vita kept their sales momentum going after Black Friday by launching their “Season of Surprises” multi-day campaign via SMS. In this daily deal, the brand segmented their audience and gave different dollar-off discounts to each. Since the subscribers didn’t know the exact discount until they applied it to their cart, this engaging strategy encouraged them to shop to uncover the surprise.
Why We Love It:
Cupshe UK encouraged subscribers to add some green to their lives to celebrate St. Patrick’s Day. Not only could subscribers shop for green-colored clothing or swimwear, they could also save some green by taking advantage of the buy two, get one free deal Cupshe UK was offering.
Why We Love It:
Crocs uses segmentation to send relevant campaigns to high-intent subscribers interested in their latest releases, like the Classic Hiker Clog redesign. The footwear brand created this engaged customer segment by adding a sign-up unit on their New Arrivals page, capturing customers further down the shopping funnel who are more likely to appreciate these timely updates and quickly shop the shoes “while they last.”
Why We Love It:
Bulova stood out from other brands’ Mother’s Day offers by sending a limited-time promotion for free second-day shipping. Since fast shipping is the main reason customers shop online, this incentive encouraged shoppers to complete their purchase and feel confident that their gifts would arrive in time.
Why We Love It:
Bobo’s edited their SMS sign-up unit to reflect their special 4th of July snack sale. Because the holiday was likely top-of-mind for shoppers, this on-theme sign-up unit stood out from other websites, and caught the eye of seasonal shoppers.
Why We Love It:
Bobo’s texted subscribers to wish them a happy Pi Day and encouraged them to treat themselves to some pie-like treats by linking directly to their Apple Pie Bites product. These delicious bites would be the perfect way to savor the day and satisfy those pie cravings. It was a smart strategy to tap into FOMO for the pie-themed holiday and didn’t require any discounting.
Why We Love It:
Baked by Melissa texts subscribers helpful shipping deadline reminders to drive last-minute orders just before holidays. For Valentine's Day, the brand created a sense of urgency to purchase while also providing a discount. These helpful reminders drive more online orders and help customers rest assured that their treats will arrive in time to celebrate.
Why We Love It:
The Art of Shaving recommended their sustainable shaving soap to SMS subscribers as an eco-friendly alternative to plastic packaging and pressurized shaving cream. The text message’s graphic showcased both the soap and the plastic waste customers could avoid. The timely product promotion made it easy for subscribers to feel good about their shopping choices and a truly “clean” shave.
Why We Love It:
TeamKeto inspired their SMS subscribers to jump into a new healthy routine with their New Year’s Keto Challenge. Knowing that it’s easier to start new habits with a community behind you, the wellness brand united participants with a common goal. Since their SMS subscribers are highly engaged with the brand, they were the perfect audience to take on the challenge.
Why We Love It:
Starbird stood out from other winter holiday sales by allowing subscribers to choose their own seasonal perk. With Attentive’s Two-Way Journeys™, subscribers could easily respond with their favorite product category and immediately receive a relevant promo code. The conversational strategy created a memorable experience for subscribers that inspired them to act.
Why We Love It:
Sloomoo Institute—a pop-up museum dedicated to all things slime—used their text messaging channel to alert subscribers in the Los Angeles area about their new pop-up location at Westfield Century City. By using geo-targeting in their text send, they ensured that only subscribers who this was relevant to would receive the message.
Why We Love It:
Skull Shaver incorporates Attentive Concierge™ into their cart abandonment flow to address any purchase barriers for high-intent subscribers. In this 1:1 conversation, the helpful agent offered the subscriber a 10% discount, and asked if there was anything they needed help with. This irresistible offer invites subscribers to engage with the brand through the personalized, conversational resource.
Why We Love It:
Clothing retailer MATE the Label sent this SMS over the holiday season inviting subscribers to indulge in a little self-gifting with a whopping 50% off everything. The gentle nudge created urgency by reminding shoppers that the year's biggest sale was nearing its end, and sparked some delightful impulse buys.
Why We Love It:
To celebrate Better Breakfast Month, Magic Spoon messaged their subscribers to encourage them to check out their line of nostalgic yet protein-packed cereals. Their products provide the best breakfast there is, and their subscribers deserve only the best. This message promotes the high value of their cereals without needing to offer a discount.
Why We Love It:
Liverpool Los Angeles offers 1:1 customer support by using Attentive Concierge™ in their browse abandonment strategy. In this two-way exchange, the brand confirmed they were still selling the item the subscriber was looking for, and shared a link to the collection. If a subscriber is having trouble finding a product on their own, this timely touchpoint is the perfect opportunity to share personalized recommendations and encourage conversions.
Why We Love It:
As the leaves turn and the air grows crisp, fall feasts and cozy gatherings become a highlight of the season. Rather than promoting a sale, La Tienda shared some product recommendations for the perfect charcuterie board. A fall feast wouldn’t be complete without these classic Spanish meats.
Why We Love It:
Online Spanish food retailer La Tienda celebrated their 25th anniversary with SMS subscribers. As a family-run business, La Tienda included a photo of the Harris family with a “25th Anniversary” stamp on the image. They ended the message with a CTA to shop their owners’ all-time favorites.
Why We Love It:
Accessories retailer Have Some Fun Today sent this SMS to capture the interest of shoppers looking for gifts for others and those looking to treat themselves. By crafting a message that resonated with both segments, their campaign captured a wider audience and boosted average order value as shoppers splurged on treats for themselves and loved ones.
Why We Love It:
Golf Town shared a “sneak peek” of their deals two days before Boxing Day, building anticipation for their subscribers. The French Canadian segment was excluded from this campaign, and instead received the same message in French. This segmentation strategy helped the brand localize content and deliver personalized experiences to their subscribers.
Why We Love It:
Mattress brand Each Night led with price to grab the attention of subscribers who are on the hunt for a deal. They also used copy that created a sense of urgency by saying the Labor Day sale was a limited-time event and that the sale wouldn’t last long. It was a simple, but effective message that encouraged subscribers to shop right away.
Why We Love It:
Brumate offered their SMS subscribers a discount on stainless steel straws as a plastic-free alternative. They sent the promotion to their high-intent subscriber segment who’ve browsed or purchased complementary products, like straws. This timely eco-friendly messaging around Earth Day encouraged subscribers to shop the sale and find the perfect cup to pair it with.
Why We Love It:
Baked by Melissa helped inspire their SMS subscribers’ Mother’s Day gifting while getting them involved in the brand’s charitable initiatives. The cupcake brand highlighted the organization they’re supporting, Baby Quest, and the impact of every purchase. The animated GIF showcased the product variety of the seasonal collection. The brand ended with a direct link for subscribers to easily learn more and shop with a purpose.
Why We Love It:
On National Coffee Day, YSL Beauty promoted their coffee-scented Black Opium Eau De Parfum to their SMS subscribers. For one day only, the brand offered a product accessory and mini version with purchase of the larger bottle. The seasonal image highlighted the key ingredient and elegant packaging, inspiring subscribers to click the link and learn more.
Why We Love It:
Unique Vintage launched a vacation giveaway to reward their highly engaged SMS audience. The brand promoted the giveaway and text code with a landing page targeted to existing SMS subscribers on their website. Once subscribers texted the secret code (“VACAY”), the brand instantly entered them in the contest and responded with more details via Two-Way Journeys™.
Why We Love It:
Slip UK, a pillowcase and sleep accessories retailer, used SMS marketing to announce they were slashing prices with a spooky flash sale. By automatically applying the discount, Slip UK made it easy for subscribers to shop the sale without remembering a promo code. The only thing subscribers had to do was shop ASAP, as the sale was only for 24 hours.
Why We Love It:
MUJI used a sophisticated segmentation strategy in their series of Father’s Day reminders, driving seasonal revenue throughout the month. Before the holiday, the brand texted their curated gift guide to all subscribers. On Father’s Day, MUJI sent another campaign to their segment of subscribers who hadn’t shopped the sale yet to further incentivize non-purchasers, and drive last-minute holiday revenue.
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Why We Love It:
Michaels encouraged product discovery around the holiday season by sharing a gift guide with their SMS subscribers. The arts and crafts retailer recognized their customers’ desire to give gifts that inspire joy—and a “happy dance”—and made it easier for them to check items off their holiday shopping list. The direct link to the guide helped customers avoid the stress of finding the perfect present while driving online revenue for the brand.
Why We Love It:
Online Spanish food retailer La Tienda texted subscribers about their limited-time sale on “Spain’s finest ham, sliced fresh at La Tienda.” They included the sale’s deadline (“Ends tonight, midnight ET”), an effective way to drive immediate action through SMS.
Why We Love It:
After migrating to a new SMS program with Attentive, Jean Patrique gave their existing subscribers a taste of the perks to come with this new channel experience. They teased upcoming strategies (“freebies”) and linked to their “JP’s Recipes” page, where users can find dish inspiration and recommended products. This migration check-in helped keep retain loyal subscribers and built excitement around their channel’s new capabilities.
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Why We Love It:
May is Mental Health Awareness Month. Healthy Bean sent this SMS message to encourage subscribers to take care of their mental health by improving their focus and energy with their superfood-infused coffee. It would also support their physical wellbeing by being gut-healthy and full of antioxidants. Healthy Bean can help their subscribers have both a healthy mind and body, and even better, save 25% on their first order.
Why We Love It:
Garage used a sophisticated segmentation strategy to deliver customized browse abandonment reminders to their French Canadian audience. The brand first segmented the Journey’s audience by language, creating both French and English message options. They then sent a message with a tie-in to their summer sale to their segment of subscribers who had viewed the sales page, driving action from these high-intent subscribers and maximizing seasonal revenue.
Why We Love It:
Function of Beauty created a Cyber Week welcome message to greet new SMS subscribers in Canada with details about their “best deal of the season.” After new subscribers opted in, they received the legal text message followed by this helpful reminder of their incentive for subscribing to the brand’s emails and text messages.
Why We Love It:
It’s creepy and kooky and most likely the shampoo used by a Halloween icon before she braids her hair, but most importantly, the black shampoo from Function of Beauty is a seasonal product. The limited-time nature of this offering compels consumers to shop immediately so they don’t miss out—and using SMS is the best way to serve that immediate need.
Why We Love It:
DW Home took advantage of increased web traffic leading up to Valentine’s Day by launching a custom sign-up unit. The colorful design featured Valentine’s Day colors set against an image of candles and roses, which was a fun, effective way to capture shoppers’ attention and convert them into email and SMS subscribers.
Why We Love It:
Fashion brand Cynthia Rowley used SMS to promote their best-selling dress. The message includes a vibrant image of the dress and a direct link to the product, standing out to subscribers and encouraging them to shop.
Why We Love It:
Boot Barn drove same-day holiday revenue by sharing their last-minute gifting options via SMS. On the morning of Father’s Day, the retailer used the timely moment to highlight their unique “Same-Day Gift Delivery” service for local shoppers. The brand also featured their e-gift cards for subscribers who weren’t eligible for local delivery, or who wanted to let the giftee choose their own item.
Why We Love It:
Bombas used their Black Friday text message to let shoppers know everything was 25% off. They also reminded shoppers of their brand mission: every purchase made would provide essential clothing to someone in need.
Why We Love It:
Utz Snacks inspired subscribers to host their weekend barbecues with a seasonal product collection and convenient discount. The included GIF brought the display of best sellers to life, catching the eye of their SMS community of snackers. This curated page of existing products was a clever, low-lift strategy to take advantage of seasonal trends and clear inventory.
Why We Love It:
Clothing retailer Sashka Co. used SMS marketing to inform subscribers about their Labor Day sale, as well as tease their new colors—giving customers a reason to return to the site and look through the inventory. They promised cute new colors and created an easy-to-remember promo code for customers to use when it came time to check out.
Why We Love It:
Rastelli’s tied in their final “Summer Freeday” campaign with timely Labor Day offers. The brand was looking out for their customers’ delivery needs, reminding them to order now to receive their order in time for the long weekend. They included a mouth-watering GIF, showcasing the grill-ready products and BBQ party inspiration.
Why We Love It:
Living in Yellow shared a roundup of 15+ gift ideas to inspire SMS subscribers’ Father’s Day shopping lists. The timely reminder (“only two weeks away”) created some urgency for subscribers to check out the list and get their gift in time. This non-promotional strategy positioned Living in Yellow as a helpful resource, and encouraged subscribers to explore more of the brand and their related content.
Why We Love It:
Jelly Belly made shopping for Mother’s Day gifts extra easy for their subscribers this year with a discounted collection of gift ideas. They included a timely reminder (May 8th) and a direct link to the curated page, fostering product discovery and driving seasonal revenue around the spring holiday.
Why We Love It:
Frisch’s celebrated the 4th of July with SMS subscribers by sharing their special Big Boy Bundle promotion. The restaurant included the time frame during which subscribers could take advantage of the deal, and let them know they could order it for carry out or drive thru.
Why We Love It:
After customers opted in to SMS on Farmacy Beauty’s seasonal sign-up unit, the brand welcomed new subscribers with a “Black Friday Prep Checklist.” The simple list promoted the brand’s loyalty program (“The Hive”) and TikTok account. They also encouraged subscribers to start adding items to their cart, so they could check out as soon as the deals dropped.
Why We Love It:
Campus Protein used Attentive Concierge™ to provide extra support to their subscribers. After someone abandoned their online cart, a member of Attentive’s live agent team reached out on behalf of Campus Protein to ask the shopper if they needed help. This real-time support helped reduce CX tickets during the busiest time of the year, while encouraging subscribers to purchase the items they initially left behind.
Why We Love It:
Female-founded footwear brand beek encouraged their subscribers to shop small by sharing 15% off sitewide. The brand made the text message feel extra personal by including a sign-off from their two founders (“xx Birgit and Kenna”). They ended with an equally personal call to action to “shop our favorites” with a link to their founders favorites collection.
Why We Love It:
To celebrate Small Business Saturday with SMS subscribers, clothing brand Wolven emphasized how every purchase made supports their mission. This is a great example of how to honor the holiday by sharing your brand’s mission and encouraging subscribers to shop without offering an additional discount (since they already had an ongoing sale).
Why We Love It:
Knix knew their Canadian subscribers were looking for Cyber Week deals to take advantage of. On Sunday, they shared an early Cyber Monday offer to shop an extra 20% off their already discounted Last Call products, making sure SMS subscribers had a chance to shop the deals before they were gone.
Why We Love It:
Personal care brand InstaNatural kept their Cyber Week sale momentum going by reminding SMS subscribers to celebrate Small Business Saturday with 25% off their site. Instead of creating an additional discount on top of their sitewide sale, InstaNatural repromoted their BFCM offer code. This is a great strategy for driving continued engagement and excitement throughout the week, without adding new discounts or offer codes for each day.
Why We Love It:
Function of Beauty texted customers who had an existing product subscription and encouraged them to add another. The 10% off discount combined with a free travel set was a great incentive to try another product. After clicking the text message link, subscribers could choose new products, take the quiz to customize it to their needs, and start their new subscription.
Why We Love It:
FindItParts invited their engaged SMS audience to join their loyalty program. The simple graphic stood out to subscribers and emphasized the seamless rewards process. And because SMS subscribers are likely repeat customers and interested in deals, they’re the perfect audience to invite to join the program.
Why We Love It:
Decor Steal uses Attentive Concierge™ to seamlessly solve subscribers’ questions. When a subscriber reached out with a payment concern, the brand quickly reassured them that they’re on it and began the process to remedy any issues. Not only did the conversation help the subscriber feel supported, it also helped the brand close the CX ticket faster and strengthen the customer relationship.
Why We Love It:
ChocZero helped SMS subscribers customize their Father’s Day presents by creating their own gift tins. The step-by-step text message format emphasized how easy (and fun!) it was to build their own perfect tin. ChocZero’s strategy is a great example of letting subscribers build their own gift, instead of taking a one-size-fits-all approach.
Why We Love It:
Baked by Melissa launched their new gifting feature to their SMS audience just in time for holiday shopping. They shared a simple description of how to add multiple addresses, positioning themselves as a one-stop-cupcake-shop where subscribers could cross off their entire shopping list.
Why We Love It:
Zestt anticipated their subscribers’ Memorial Day needs with styling tips and inspiration. As many consumers are breaking out their white clothing, zestt recommended their best-selling scarf for a pop of color. The descriptive promotion inspired subscribers to picture how they would wear the item, and helped drive additional traffic to the product page.
Why We Love It:
Utz Snacks rewarded their Centennial Club members with free shipping for National Potato Chip Day. The descriptive GIF highlights the benefits of the SMS club, while also showcasing some of the snacks members can get with their VIP perks. This national day is a big deal for the snack brand, and is the perfect opportunity to engage with their most loyal customers.
Why We Love It:
Thread Wallets texted subscribers on Friday morning to let them know their Black Friday sale had officially started. The chance to save up to 60% off their purchase enticed subscribers to start shopping the sale immediately. The next day, Thread Wallets followed up with subscribers who hadn’t made a purchase yet to remind them about the big sale.
Why We Love It:
Tarte greeted Cyber Monday shoppers with an SMS sign-up form letting them know about their 40% sitewide promotion. Rather than giving new subscribers an additional discount on top of their existing sale, Tarte encouraged them to opt in to get text messages about future launches and promotions.
Why We Love It:
Slowtide understood that the holidays are a sensitive time for some. To honor this, they offered the option to opt out of seasonal campaigns and content. The brand prompted subscribers to reply “PAUSE” if they wanted to be excluded. This two-way flow helped Slowtide show they're committed to delivering the best and most comfortable experience for each subscriber.
Why We Love It:
Shoney’s drove traffic to their restaurants by promoting the Mother’s Day Food Bar to their engaged SMS subscribers. They delighted subscribers with the free pie incentive, building excitement with a mouthwatering graphic. This experiential promotion stood out and inspired subscribers to spend time and enjoy a special treat with the moms in their lives.
Why We Love It:
Schoolhouse led subscribers through a quick conversational journey to find the perfect gift guide based on who they were shopping for (themselves or a friend). After answering a couple of questions, Schoolhouse shared a curated list of ideas—from quilts and clocks, to hosting bestsellers.
Why We Love It:
Olive & June updated their cart abandonment reminder to include their Cyber Week 25% off discount. Even though the brand didn’t offer an additional discount, reminding subscribers of their sale, and that their “next mani is waiting” was a compelling way to convert these high intent shoppers who just needed a little nudge to complete their purchase.
Why We Love It:
Instead of texting subscribers to shop, bite-sized snack brand Muddy Bites focused on building engagement. The brand sent the text from their Co-Founder, Jarod Steffes, thanking subscribers for their support and encouraging them to reply back.
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