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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Bohemian apparel brand Free People acquires new text and email subscribers through Attentive’s 2-in-1 sign-up solution. By offering free shipping, shoppers are even more incentivized to opt in. Once the shopper inputs their email address, they are prompted to complete their sign up and receive the free shipping reward by also opting in for text messages. This marketing strategy is a powerful tool for brands to rapidly grow both email and text messaging subscribers.
Free People
Why We Love It:
Footwear and fashion accessories retailer Steve Madden sent a text message to subscribers alerting them of a “must-have” item. The brand used a sense of urgency in the copy (“selling out fast” and “before it’s gone”) to encourage subscribers to purchase the wardrobe staple. Steve Madden kept the message short and ended with a direct link to immediately shop the item. By emphasizing a popular item, subscribers feel like they’re staying on top of the latest footwear trends.
Steve Madden
Why We Love It:
Intimates apparel brand Knix texted subscribers about their new, limited-edition product launch. The brand included a GIF that offered a sneak peek of the new loungewear, and they ended the text message with a direct link to shop the new line. Including a sneak peek of the “comfy, cozy and cuddly” new line, and highlighting the limited edition nature of the product, excites subscribers and encourages them to be the first to shop the new collection.
Knix
Why We Love It:
Zales recommends personalized gift ideas to new subscribers using Attentive’s Two-Way Journeys™. This conversational strategy helps Zales drive online revenue by imitating their in-store product discovery experience. They can also add these preferences as “custom attributes” to each subscriber’s profile, helping them deliver relevant messaging throughout the entire customer lifecycle.
Zales
Why We Love It:
bioClarity invited subscribers to glow into the new year with a refreshed skincare routine. The seasonal discount code only applied to first-time purchasers of their auto-ship routine service. This subscription-style offer reassured customers they won't run out of their favorites, while encouraging repeat purchases.
bioClarity
Why We Love It:
Inkbox inspired their SMS subscribers’ new year looks with a direct link to their style guide. To avoid fatiguing subscribers, Inkbox excluded customer segments that hadn't purchased or clicked on text messages in the last few months.
Inkbox
Why We Love It:
Lifestyle retailer Urban Outfitters sent a “deal of the day” text message offering 50% off hundreds of styles. They included a custom GIF that boldly stated the deal, along with the brand’s logo in the form of a smiley face and a bright yellow ticket that says “today only.” The copywriting in the message (“nbd”) perfectly embodies the fun voice of Urban Outfitters. And, this campaign suggests there will be more daily deals, encouraging repeat browsing while building brand loyalty.
Urban Outfitters
Why We Love It:
Function of Beauty knew they needed to offer something special to compete with Amazon's Prime Day deals and capture shoppers' attention. The brand launched a playful campaign to give their customers “prime” treatment—the chance to get 20% off their entire order for three days only. By aligning their sale period with Prime Day but extending it an extra 24 hours, Function of Beauty was able to get the most out of the shopping holiday and maximize their revenue.
Function of Beauty
Why We Love It:
BrüMate used SMS to introduce a new version of their best-selling mug. They targeted the message to their high-interest subscriber segment—those who had added products from the Toddy collection to their cart, but hadn’t recently made a purchase. These engaged subscribers were quick to click the direct link and claim the best seller. Click below to see our BrüMate Toddy in the Attentive Goods store.
Brümate
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